Ukutholwa kuyashesha ukudlula{0}isigaba sokuqala sokutholwa.I-Grand View Researchibeka imakethe ye-ESL yomhlaba wonke cishe ku-$2 billion ngo-2025, ikhula ngamaphesenti angaphezu kwe-15 ngonyaka. I-Walmart iphakathi nendawoukukhishwa okuqondise ngaphezu kwezitolo zase-US ezingaphezu kwezi-2,300, kanye nezitolo ezizimele, amaketanga ekhemisi, nabathengisi abakhethekile balandela indlela efanayo - eqhutshwa ngokuyinhloko ukukhuphuka kwezindleko zabasebenzi kanye nesimo samanani esiqhudelanayo esenza ukulebula kabusha kwamasonto onke{1}}kuqhubeke kungapheli.
Izizathu ezinhlanu ezingezansi zihlanganisa icala lebhizinisi langempela, hhayi nje uhlu lwesici. Uma ufuna ukusekelwa kubuchwepheshe ngaphambi kokuqhubekela phambili - ukuthi amalebula axhumeka kanjani ku-POS yakho, ukuthi libukeka kanjani isango lokwakhiwa, ukuthi yiziphi izinhlobo zokubonisa ezitholakalayo - umhlahlandlela wethuamathegi amanani edijithali nokuthi ungabahlaziya kanjani ngohlobo oluthile lwesitolo sakhoindawo efanele ukuqala.
1. Amalebula Eshelufu Kagesi Aqeda Amaphutha Entengo Emthonjeni
Ukungafani kwentengo phakathi kweshalofu nerejista akukhona ukwehluleka ukuqeqeshwa. Yisakhiwo. Ngaso sonke isikhathi uma intengo ishintsha ohlelweni kodwa ingakafinyeleli ilebula ebonakalayo, kuba newindi elivuliwe - ikhasimende libona inombolo eyodwa, irejista ikhala enye, futhi okulandelayo akulokothi kube umsebenzi olula. Esitolo esinama-SKU angu-20,000 athola izibuyekezo zeviki zonke zezindleko zomhlinzeki, lelo windi lihlala livuliwe cishe ngokuqhubekayo.
Amakhenika alula ngokwanele: amalebula ephepha adinga ukuthi umuntu avale iluphu. Othile uphrinta ithegi, ayihambise endleleni, futhi ayishintshe ngokomzimba. Leyo nqubo inezindlela eziningi zokuhlala zingaphelele - omaka abaphrintiwe kodwa abangasatshalaliswanga, abasatshalaliswayo kodwa abangashintshiwe, bashintshaniswa ngesikhala esingalungile. Asikho isiqinisekiso esizenzakalelayo sokuthi ishalofu lifana nesistimu. Ngeke kube khona.
Amalebula eshalofu kagesi avala leyolophu ngokwesakhiwo. Ilebula ngalinye ligcina ukuxhumana okubukhoma kusizindalwazi samanani esimaphakathi ngesango elingenantambo. Uma intengo ishintsha ku-POS noma i-ERP, isibuyekezo sidlulela kumalebula afanelekile - ngokuvamile phakathi namasekhondi, kuye ngokucushwa kwesistimu. Asikho isinyathelo somuntu esihlala phakathi kwesinqumo sentengo nesibonisi seshelufu. Kubathengisi abafuna ukuqonda uhlangothi lobuchwepheshe lokuthi lokho kuvumelanisa okungenantambo kusebenza kanjani ngaphambi kokuhlola abathengisi, indatshana yethu ethiukuthi amalebula eshalofu e-electronic axhumana kanjani nezinhlelo zesitoloihlanganisa ukwakheka kwesango futhi ibuyekeze amaphrothokholi ngokujula okuwusizo.
Kukhona nomthetho lapha futhi. Izifundazwe eziningi zase-US zigcina imithetho yokunemba kwentengo evumela{3}}inhlawulo yento ngayinye uma izintengo zamashalofu zingafani nezintengo zokubhalisa. Kubathengisi begrosa, ikhemisi, kanye nempahla ejwayelekile esebenza esikalini, lokho kuvezwa kungokoqobo futhi kuyalinganiseka. Ama-ESL awayinciphisi leyo ngcuphe ngokuphatha ukuthobelana okungcono - asusa inqubo eyenziwa mathupha edala ubungozi kwasekuqaleni.
2. Ukusebenza Kwentengo Kuyizindleko Ezinkulu Kunokuthi Abaphathi Bezitolo Abaningi Babone Kalula
Buza umphathi wesitolo ukuthi singakanani isikhathi sabasebenzi esingena entengo, futhi impendulo ihlale ibukelwa phansi. Ingxenye ebonakalayo iqondile: phrinta amalebula, hlunga nge-aisle, ukusabalalisa, ukushintshanisa, kwenziwe. Kodwa lokho kungumsebenzi oqondile kuphela. Kukhona uhambo lokuqinisekisa kamuva, iluphu yokulungisa lapho kuvela amaphutha kurejista, ukukhuphuka lapho ingxabano yekhasimende idinga umphathi, isikhathi esengeziwe senani{3}sishintsha{4}}izinsuku ezinzima lapho ivolumu idlula ekupheleni kweshifti. Akukho kulokhu okubonakala kuhlanzekile ezinhlelweni eziningi zokulandelela abasebenzi. Ingena esikhathini esijwayelekile saphansi, okuyenza ingabonakali kuze kube yilapho othile eyiphinda kahle.
Igrosa eyodwa ezimele ebhalwe ngabakwaI-Independent Grocers Allianceiphathe izinguquko zentengo ezingu-1,400 ngaphansi kwamaminithi angu-10 ngemva kokushintshela kumalebula eshalofu kagesi. Ngaphambi kokushintsha, ivolumu efanayo ithathe izinsuku ezine ezigcwele kubasebenzi abaningi. Lowo akuwona umphumela ohlukile - umphumela ongokwemvelo wanoma isiphi isitolo esinezibalo ezinkulu ze-SKU nemijikelezo yentengo evamile lapho izinyathelo ezenziwa mathupha zisuswa enqubweni.
Esitolo esinama-SKU angu-20,000, ukulinganiselwa komkhakha kubeka intengo{2}}umsebenzi ohlobene namahora angu-60 kuya kwangu-100 noma ngaphezulu ngenyanga lapho yonke imisebenzi ehlobene ibalwa. Njengoba amaholo angehora ezimakethe zezitolo zase-US asukile ku-$14–$16 ebangeni laya ku-$18–$22 ezindaweni eziningi zikamasipala, umugqa wesikhathi wokukhokha ku-ESL hardware ufinyezwe ngokufanele. Umthelela ohlanganisayo ubalulekile futhi: amahora atholwe ekuphathweni kwelebula ageleza ngokuqondile kusevisi yamakhasimende, ukunemba kwempahla, kanye nemisebenzi ethinta ngokuqondile ukuthengisa nokuncipha kunokugcina ubuqotho bentengo.
Indlela efanayo yokusebenza kahle idlulela ngale kwesitezi sesitolo. Abathengisi abasebenzisa ukucabanga ngelebula yedijithali emuva-kwe{2}}kwemisebenzi yendlu bathole izinzuzo ezifanayo kuizindawo zokupaka i-warehouse, lapho omaka bendawo abazenzela khona kanye namalebula omgqomo badala izinkinga ezifanayo zesibuyekezo-zokusabeleka njengamathegi eshalofu. Ukuze uthole isithombe esiphelele sezindleko zokuphakelwa - zehadiwe ngelebula ngayinye, ingqalasizinda yesango, ukulayisensa kwesofthiwe, ukuhlanganiswa, nomugqa wesikhathi wokufaka - umhlahlandlela wethulokho kubiza ukulebula kweshalofu lika-elekthronikhi futhi kuhilela ezingeni lesitoloyenza imodeli egcwele kuzo zonke izilungiselelo ezahlukene.
Okunyamalalayo Ekusebenzeni Kwesitolo Ngosuku I-ESL Eba Bukhoma Ngayo
Uhlu lude kunalokho okulindelekile abathengisi abaningi ngaphambi kokuba bazidlulele ngokwabo: isiteshi sokuphrinta siyanyamalala, kanye nesabelomali saso sezinto ezisetshenziswayo - ama-oda ephepha, ama-cartridge kayinki, izinkontileka zokulungisa iphrinta. Indlela-nge-{3}}yokuhambisa ilebula ye-aisle iyanyamalala, futhi nabasebenzi ababili kuya kwabane bahlangana ngezinsuku zoshintsho olukhulu. Uhambo lokuqinisekisa luyanyamalala - iphasi yezandla ukuze kuqinisekiswe wonke amalebula abuyekeziwe ukuthi afikile eshalofini elifanele. Ukugeleza komsebenzi wokulungisa kunyamalala - ukuphrinta kabusha{8}}kanye{9}}nokuphinda{10}}kuhambe okubangelwe iphutha lentengo elibanjwe kurejista. Uchungechunge lokwenyuka luyanyamalala - ucingo lomphathi olwenzeka lapho ikhasimende liphikisana nenani futhi ilebula ayisafani nanoma yini erekhodiwe. Okuthatha indawo yakho konke ideshibhodi yesofthiwe, inethiwekhi yesango engenantambo, kanye nelogi yokubuyekeza enesitembu sesikhathi esiqopha lonke ushintsho oluphushelwe kuwo wonke amalebula, ngokuzenzakalelayo.
3. Intengo Enamandla Iba Ithuluzi Lokusebenza, Hhayi Nje Umqondo Wesu
Icala lentengo eguquguqukayo ekuthengiseni ngokomzimba liye laqondwa iminyaka. Lungisa izintengo ngokusekelwe emaphethini esidingo, amaleveli ohlu, isikhathi sosuku, amasiginali aqhudelanayo, noma izinsuku zokuphelelwa yisikhathi ezisondelayo - okunengqondo efanayo nezinkampani zezindiza namahhotela asebenze ngokunenzuzo amashumi eminyaka. Inkinga akukaze kube umqondo. Kwaba ukubulawa. Intengo eguqukayo ayisebenzi kumathegi asephepheni. Ngesikhathi umuntu ephendula isignali yemakethe, eshintsha ilebula, futhi ayifake eshalofini, isignali isihambile.
Amalebula eshelufu e-elekthronikhi ashintsha lokho okungenzeka ngokusebenza kulelo windi. Umthengisi angamisa imithetho ngqo ngaphakathi kweInkundla yokuphatha ye-ESL- yehlisa izintengo ezintweni ezibolayo amahora ayisishiyagalombili ngaphambi kokuvalwa, fanisa intengo yokuphromotha yombangi kungakapheli imizuzu eyitholile, sebenzisa{1}}indali yefuleshi yamahora amabili ngoLwesithathu ntambama esigabeni esisodwa - futhi ishalofu libonisa lezo zinqumo ngesikhathi sangempela. Awukho ulayini wokuphrinta, alikho iqembu lesitezi, akukho ukushiyeka phakathi kwesinqumo sentengo kanye{4}}nelebula ebheke ikhasimende.
Umthelela wemali engenayo ezitolo ezisebenzisa amanani aguqukayo uyalinganiseka. Idatha yekesi evela ekusetshenzisweni kokuthengisa kwebhizinisi kwe-DisplayData eboniswe{1}}ekuthengisweni kwesitolo kwenyuka okulinganiselwa kumaphesenti angu-6 kanye nokuthuthukiswa kwemajini okungamaphesenti angu-2 ukuya kwangu-3. Iqoqo legrosa lase-Europe elisebenza ezitolo ezingaphezu kuka-800 libuyise ukutshalwa kwezimali kwalo kwe-ESL ezinyangeni eziyi-16 futhi labikezela i-ROI engaphezu kwamaphesenti angu-400 ewindini leminyaka emihlanu{9}. Lezo zibalo zibonisa imisebenzi ephatha amandla entengo aguqukayo njengethuluzi elibukhoma lansuku zonke kunesici ababekwazi ukufinyelela kuso ngokombono.
4. Amalebula Eshalofu Kagesi Asika Ukusetshenziswa Kwephepha Ngezindlela Ezivela Ekubikweni Okusimama
Isitolo segrosa esiphakathi- esinama-SKU angu-20,000 kanye nemijikelezo yentengo yanjalo ngeviki ikhiqiza amashumi ezinkulungwane zamalebula ephepha alahliwe ngonyaka - futhi lokho kungaphambi kokubala ukuphrinta kabusha, omaka abalimele, nokushintshwa komjikelezo wokuphromotha. Esikalini se-chain, umthamo uhlanganiswa ube okuthile okuyingxenye yombiko wokusimama, futhi kwenzeka ngokwandayo, njengoba abathengisi abakhulu bebhekana nengcindezi yangaphandle yokulinganisa imifudlana esebenzayo.
Umkhondo oqhubekayo wohlelo lwe-ESL uqhathanisa kahle nokusetshenziswa kwephepha okuqhubekayo ngesizathu esakhelwe kubuchwepheshe bokubonisa. E-amalebula kayinki anjaloibhistable- isibonisi siphethe isithombe saso ngaphandle kwamandla okudweba size sibuyekezwe. Ilebula lingahlala lingashintshiwe eshalofini izinyanga futhi lingasebenzisi amandla ngaleso sikhathi. Leyo yisimiso esifanayo somfundi we-e{3}}obambe ikhasi amasonto amaningi ngaphandle kokulikhokhisa. Ukuze uthole ukubuka okuningiliziweukuthi ubuchwepheshe be-e{0}ink bufinyelela kanjani-ukukhishwa kwamandla aphansi kanye nokuthi kusho ukuthini ukuphila kwebhethri ekusetshenzisweni okungokoqobo, leyo ndatshana ihlanganisa isibonisi sefiziksi nokuphathwa kwebhethri ngokujula okuwusizo.
I-LEGOYO'se{0}}ububanzi belebula leshalofu likayinkiithwala izilinganiso zebhethri ezifika eminyakeni eyisikhombisa kuye ngemvamisa yokubuyekeza - okuyinde ngokuphawulekayo kunezilinganiso eziningi ezijwayelekile esigabeni futhi ethinta ngokubonakalayo inani lezindleko zobunikazi bokuphezulu-kokusetshenziswa kwe-SKU. Kubathengisi abanezinhloso ze-ESG zomphakathi, ukuqedwa kwephepha kuvame ukubikwa njengemethrikhi ephathekayo. Kubasebenzi abagxile ekusebenzeni kahle kunokudalulwa kokusimama, izibalo ezifanayo zikhiqiza ulayini webhajethi yezinto ezisebenzisekayo owehla waze wafika kuqanda ngemva kokuthunyelwa.
5. Unqenqema Lweshelufu Luyeka Ukuba Isibonisi Sentengo Futhi Luqala Ukuba Ithuluzi Lokuthengisa
Ithegi yephepha inomsebenzi owodwa: bonisa inani. Kwesinye isikhathi igama lomkhiqizo, kwesinye isikhathi inani leyunithi. Lowo usilingi - hhayi ngoba noma ubani ekhethe ukuwukhawulela, kodwa ngenxa yalokho okungenzeka ngokomzimba kunxande wephepha elincane okumele liphrintwe, lihlungwe, futhi lishintshwe ngesandla.
Lolo silingi alukho namalebula eshalofu edijithali. Kuye ngosayizi welebula nefomethi, isibonisi singaphatha intengo yeyunithi, amafulegi okuphromotha, okuvelele okunomsoco, isimo sesitoko, amakhodi e-QR axhunywe kokuqukethwe komkhiqizo okunwetshiwe, amanothi okusebenzisana, ukuthola ulwazi lomsuka, noma izifinyezo zokubuyekeza ikhasimende - noma yini umthengisi akhetha ukuyisusa kusukela kunkundla yokuphatha. Ekhemisi, lokho kungase kusho isiqondiso somthamo noma izexwayiso zokushintsha indlela yokwelapha emaphethelweni eshelufu. Ekudayiseni okukhethekile kokudla, kungase kusho ukuqinisekiswa kwezinto eziphilayo noma ama-callouts asendaweni ahambisa izinqumo zokuthenga ngesikhathi sokucatshangelwa. Kuma-electronics omthengi, kungase kusho izici zokusebenzisana ezisiza ikhasimende ukuthi liqinisekise ukuthi lithenga into efanelekile ngaphandle kokuzingela isisebenzi.
Ukuhlanganiswa kwekhodi ye-QR kusebenza ikakhulukazi ngoba kungeza amandla ngaphandle kokwengeza izindleko zehadiwe. Ilebula elixhumanisa nekhasi lomkhiqizo, ishidi elicacisiwe, noma isihlanganisi sokubuyekeza sinweba ukujula kolwazi olutholakalayo kunoma yini umthengisi ayibamba ku-inthanethi, esebenzisa ilebula yeshalofu njengendawo yokufinyelela. Abathengisi abazakhela leli shelufu elicebile bazotholaizimpawu zedijithali{0}amalebula eshalofu akwaziyoahlobene kakhulu - lawa mamodeli anikezela ngombala we-e-izibonisi zikayinki noma ze-LCD ezinezindlu ezithengiswayo zesikrini esikhulu, eziklanyelwe ngokukhethekile-izindawo zomkhiqizo ezicatshangelwayo eziphezulu lapho ukujula kolwazi kuthinta ngokuqondile ukuguqulwa.
Ngokusebenza okubanzi - kwezindonga zewayini, ama-electronics bays, ama-aisles ezempilo okukhethekile -ibha-ifomethi yokuboniswa kweshalofu le-LCDnikeza abaphathi besigaba amakhanvasi amaningi kakhulu kunezici zefomu le-ESL elijwayelekile. Lapho lezo ziyingxenye yokusatshalaliswa okubanzi okuhlanganisa-ezikhiqizweni zesikrini esithintwayo esisegumbini, unqenqema lweshelufu luba yinodi eyodwa endaweni exhumene-esendaweni yolwazi lwesitolo kunokuba kube umaka wentengo ongawodwa.
Ukushintsha Kuyiphrojekthi Yokuhlanganisa, Hhayi Ukuthuthukiswa Kwezingxenyekazi Zekhompyutha
Izizathu ezinhlanu ezingenhla zikhomba ngokungaguquki esiphethweni esifanayo, kodwa abathengisi abakhipha inani elikhulu kumalebula amashalofu e-elekthronikhi baphatha uguquko njengephrojekthi yokuhlanganisa isistimu kunokushintshaniswa kwehadiwe. Ilebula yingxenye ebonakalayo. Inani lokusebenza lihlala kulokho okungemuva kwakho: inethiwekhi yesango, isofthiwe yokuphatha, i-POS nezixhumanisi ze-ERP eziqinisekisa ukuthi zonke izinqumo zentengo zifinyelela eshalofini ngokuzenzakalelayo nangokunembile. Ukuthunyelwa kwe-ESL okungahlanganisiwe kahle kuyisikrini esibizayo. Okudidiyelwe{4}}kahle kushintsha indlela izinqumo zentengo ezihamba ngayo ukusuka ehhovisi elingemuva ziye onqenqemeni lweshelufu - futhi zigcine lokho kuxhumana bukhoma ngesikhathi sangempela, esikalini, ngaphandle kokungenelela mathupha.
Kubathengisi abalungele ukusebenzisa izinombolo zomsebenzi wabo othize - Ukubala kwe-SKU, buyekeza imvamisa, izindleko zamanje zamanani abasebenzi, isitaki esikhona sobuchwepheshe - sethuithimba lezixazululo zokudayisayakhe lokhu kuhlaziya kumaphrojekthi wesitolo angaphezu kuka-10,000 emhlabeni jikelele. Ingxoxo ngokuvamile iqala ngekholi yesikophu; iIkhasi lezixazululo ze-ESLindawo elungile yokufinyelela kithi.
Imibuzo Evame Ukubuzwa Mayelana Nokushintshela Kumalebula Eshalofu Kagesi
Kuthatha isikhathi esingakanani ukuthunyelwa kusuka esinqumweni kuya esitolo esibukhoma?
Ukufakwa ngokomzimba phakathi-nosayizi wesitolo segrosa - 15,000 kuya ku-25,000 SKUs - ngokuvamile kusebenzisa izinsuku ezimbili kuya kweziyisihlanu emsebenzini-wasesitolo. Umsebenzi othatha isikhathi eside uyenzeka ngaphambi kokufakwa: ukuhlanza idatha eyinhloko yento, ukuhlola ukuhlanganiswa ne-POS noma i-ERP, nokumisa izifanekiso zelebula. Umthengisi onedatha ehlanzekile kanye{9}nokuhlanganiswa okuhlelwe kahle angasuka esivumelwaneni esisayiniwe aye esitolo bukhoma emasontweni amabili noma amathathu. Amaketanga asebenzisa{11}}ukukhishwa kwesitolo okuningi okulandelanayo ngokuvamile acindezela{12}}ukufakwa kwesitolo ngakunye kuze kube usuku nohhafu njengoba iqembu lakha isigqi sokusebenza ezindaweni zonke.
Sibukeka kanjani isikhathi sokukhokha esingokoqobo?
Abathengisi abaningi babika ukukhokhelwa phakathi kwezinyanga eziyi-18 neminyaka emithathu. Izitolo ezinezibalo eziphezulu ze-SKU, ngaphezulu{2}}kwesilinganiso samaholo angehora, nezinhlelo zamanani asebenzayo zifika ekugcineni okufushane. Izibalo kufanele zibhekane nezingxenyekazi zekhompuyutha, ukulayisensa kwesofthiwe, ukufakwa, nezindleko zokuhlanganisa ngasohlangothini lokutshalwa kwezimali, ngokumelene nokonga kwabasebenzi, ukuqedwa kwezinto ezisetshenziswayo, ukuncishiswa kwephutha lentengo, kanye nezinzuzo zemajini ezivela entengweni eguquguqukayo ohlangothini lwembuyiselo. I-Independent Grocers Alliance ibhale phansiabanikazi begrosa abazimele bathola utshalomali lwabo phakathi neminyaka emibili, cishe uhhafu walokho kuthola kabusha okuvela ekuncishisweni kwabasebenzi kanye nengxenye kusuka ekuthuthukisweni kokusebenza kwentengo.
Ingabe ama-ESL azohlanganiswa nohlelo lwe-POS ne-ERP oseluvele lukhona?
Izinkundla eziningi zebhizinisi-zebanga le-ESL zinikeza i-API-ukuhlanganiswa okusekelwe ku-POS nezinhlelo ze-ERP ezinkulu ezisetshenziswa kakhulu namuhla. Ubunkimbinkimbi bokuhlanganiswa buncike ngokuyinhloko ezintweni ezimbili: ikhwalithi yedatha eyinhloko yento yomthengisi, nokuthi isistimu ekhona ye-POS ingakwazi yini ukusunduza{3}}izibangeli zentengo yesikhathi sangempela. Isofthiwe yokuphatha esekelwe ku-ESL yamafu{{5}esekelwe ku-ESL yenze lokhu kwangeneka kakhulu kunamasistimu esizukulwane sokuqala ayedingeka{7}}ku-premise middleware. Ngaphambi kokuphothula umdayisi, ukuqinisekisa ukuhlanganiswa kwakhe okubhaliwe nesitaki sakho se-POS noma se-ERP - hhayi nje izimangalo ezijwayelekile zokusebenzisana - kungesinye sezinyathelo zokukhuthala ezibaluleke kakhulu enqubweni yokuhlola.
Ingabe amalebula eshalofu e-electronic asebenza efrijini naseziphasejini eziqandisiwe?
Yebo, ngokucaciswa komkhiqizo okulungile. E-Ama-ESL kayinki akhelwe ukubanda-izindawo zamaketango asebenza ngokuthembekile kuze kufike cishe -ku-20℃(-4℃F) kumamodeli akhethekile. Amalebula kayinki ajwayelekile{11}}ezentengiso ngokuvamile asebenza ehle aze afike ku-0℃(32℃F), afaka amakesi esibonisi amaningi afakwe esiqandisini. Ezindaweni ezijulile{12}eziqandayo, ukuqinisekisa izinga lokushisa lemodeli yelebula ethile ngaphambi kokuthunyelwa kubalulekile - ama-ESL okuthengisa ngenjongo evamile awahlali akalelwe ukusetshenziswa kwesiqandisi. Ukusebenza kwebhethri kuyehla kumazinga okushisa aphansi okuqhubekayo, okuthinta izilinganiso zokubuyekezwa okulindelekile kanye nokuphila isikhathi eside kulawo mazoni futhi kufanele kufakwe kumodeli yezindleko eziphelele zezindawo ezinochungechunge olubandayo.
Ingabe kukhona ubuncane bosayizi wesitolo noma ukubala kwe-SKU lapho ezomnotho zenza umqondo?
Awukho umkhawulo ojwayelekile, kodwa iyunithi yezomnotho ngokuvamile isekela imbuyiselo enengqondo yezitolo ezinama-SKU okungenani angu-5,000 ezithola izibuyekezo zentengo zanjalo ngeviki noma ngaphezulu. Ngaphansi kwalolo hlu, ukonga kwabasebenzi kungase kungabi ngaphezu kwe-hardware nokutshalwa kwezimali okuhlanganisiwe ngaphakathi kwewindi elisebenzayo. Imvamisa yokubuyekeza ivamise ukuba nendaba ngaphezu kokubala kwe-SKU eluhlaza - umthengisi wokudla okukhethekile onemikhiqizo engu-3,000 esebenzisa izinguquko zokuphromotha zansuku zonke ngokuvamile wakha icala lezezimali eliqinile kunesitolo sezingxenyekazi zekhompuyutha esinezinto ezingu-12,000 ezinenani eliphindwe ngekota. Ukusebenzisa isilinganiso esiyisisekelo sezindleko zamanje zentengo yomsebenzi ngokumelene nezindleko zokusebenza ze-ESL ezicatshangelwayo ngokuvamile kwanele ukunquma ukuthi izinombolo ziyasebenza yini emsebenzini othile.
