Amalebula Eshelufu Kagesi Ezitolo Ezincane Zokudla: Ingabe Izinzuzo Ziyazithethelela Izindleko?

Ngena esitolo esikhulu namuhla futhi uzobonaamalebula eshalofu kagesicishe kuwo wonke amashelufu wesitimela - izibonisi zedijithali ezingenazintambo ezibuyekeza amanani ngokushesha, ngaphandle kwesitikha esisodwa esiphrintiwe. Iningi labanikazi bezitolo ezincane zegrosa bacabanga ukuthi ubuchwepheshe bakhelwe abathengisi abanamaqembu azinikele e-IT kanye nezabelomali zokukhishwa zikazwelonke.

Lokho kucatshangelwa kubiza opharetha abancane kakhulu kunalokho abakuqaphelayo.

I-Legoyo ikhiqize i-ESL kanye nezinhlelo zokubonisa okudayisa kusukela ngo-2002, isebenza nemikhiqizo engaphezu kuka-300 kuwo wonke amazwe 40+, okuhlanganisa abathengisi abazimele namaketanga esifunda. Iphethini esiyibonayo ngokungaguquki: izitolo ezincane zivame ukuba ne-kunamandlaIkesi lebhizinisi lamalebula eshalofu edijithali kunamaketanga amakhulu, impela ngenxa yokuthi amaqembu amancane enza ihora ngalinye lomsebenzi wezandla libize kakhulu.

Lo mhlahlandlela uhamba ngezinombolo zangempela - ukuthi iziphi izintengo ezenziwa mathupha ngempela, ukuthi ukuthunyelwa kwe-ESL kusebenza kanjani-ezikalini zesitolo esincane, nokuthi unganquma kanjani ukuthi ukutshalwa kwezimali kunengqondo ekusebenzeni kwakho.

Izindleko Zangempela Zomaka Bentengo Yephepha Esitolo Esincane Sokudla

Intengo eyenziwa mathupha ithatha isikhathi esingakanani ngempela?

Izitolo eziningi ezizimele zegrosa zibuyekeza amanani ngaphezu kokukodwa ngeviki. Amaphromoshini angempelasonto, ukwehla kwemikhiqizo emisha, kanye nezinguquko zezindleko zomhlinzeki konke kukhiqiza umsebenzi welebula - futhi isibuyekezo ngasinye sidinga othile ukuthi aphrinte, ahlele, futhi ahambe ngokoqobo izinkundla eshintsha omaka.

Esitolo esinama-SKU angaba ngu-600, ukubuyekezwa kwentengo okugcwele ngokuvamile kuthatha abasebenzi ababili amahora amathathu kuya kwamane. Yenza lokho kabili ngeviki futhi ubheka cishe amahora angu-300–400 omsebenzi ngonyaka, ozinikele ngokuphelele emsebenzini ongatholi mali engenayo futhi ongangezi lutho kumakhasimende.

Ngokusho kweI-US Bureau of Labor Statistics, iholo elimaphakathi ngehora labasebenzi bokuthengisa lihlala cishe ku-$17–$19. Kulawo mazinga, amahora angu-350 wonyaka wokusebenza kwentengo abiza cishe u-$6,000–$6,600 - ngaphambi kwesikhathi esengeziwe. Ukulungiselela amaholide kanye noshintsho lwesizini kuvame ukuba ilebula elisindayo-lokushintsha izikhathi, okuyilapho kanye amahora ezisebenzi okunzima ukuwathola.

Izindleko ezisobala kancane

Isikhathi somsebenzi siyizindleko ezibonakala kakhulu, kodwa amanani okwenziwa mathupha adala izinkinga ezihlanganisayo ezingavamile ukuvela entweni yomugqa. Ukuze uthole ukuqhathanisa okungokoqobo kokuthi izindleko zephepha nezedijithali ngokuhamba kwesikhathi, bheka ukuhlukaniswa kwethu kweamalebula ephepha ngokumelene nezinye izindlela zikagesi.

• Amaphutha entengo.Uma omaka bebekwe ngesandla kumakhulukhulu ama-SKU, ukungafani kuyenzeka. Umaka kushalofu elingalungile noma isibuyekezo esigejiwe kudala umehluko phakathi kwentengo yeshelufu nokuphuma kwe-POS. Ezindaweni eziningi, ikhasimende elikhokhiswe ngaphezu kwenani leshelufu elibonisiwe linelungelo lokuthola ikhambi ngaphansi komthetho wokuvikela umthengi - imiphumelaamaphutha okubonisa amananiisukela ezibophweni zokubuyiselwa imali kuya kuzaziso zokulawula.
• Imfucuza yokuphrinta nempahla.-Izindleko zokuphrinta ngelebula ngalinye zincane, kodwa ezinkulungwaneni zezinguquko zamalebula ngonyaka ziyahlanganisa - futhi konke kuba indawo yokulahla phansi.
• Isimilo sabasebenzi kanye nenzuzo.Imisebenzi ephindaphindwayo eyenziwa ngesandla ihlale ikhonjwa njengomshayeli wokunganeliseki kwabasebenzi bokuthengisa. Esitolo esincane lapho ukufaka esikhundleni ilungu elilodwa leqembu kubiza isikhathi nemali yangempela, inzuzo ibiza kakhulu kune-akhawunti yabanikazi abaningi.

Ama-ESL Awenza Kanjani Intengo Futhi Anciphisa Amaphutha Ezitolo Ezincane Zokudla

Amalebula eshalofu kagesiayizibonisi ze-e{0}}ezingenantambo zephepha noma ze-LCD ezigibela ngqo kumashelufu akho akhona kakade. Baxhuma kusistimu yokuphatha emaphakathi nge-Wi-Fi yesitolo sakho-noma ngerediyo ezinikele{3}}isango lokuvama kwamaza, amanani entengo kanye nedatha yomkhiqizo ukude.

Uma intengo ishintsha, uyayibuyekeza kanye ku-software. Phakathi namaminithi, wonke amalebula ahlobene abonisa inani elisha - lendawo ephansi ebandayo, ingxenye yesiqandisi, indawo yokukhiqiza entsha. Awukho ulayini wokuphrinta, akukho ukuhlunga, akukho ndawo yokuhamba. Ngenxa yokuthi idatha yelebula ivumelaniswa ngokuqondile kusukela emthonjeni ofanayo ne-POS yakho, izintengo zamashalofu nezintengo zokuphuma zihlala ziqondaniswe ngokuzenzakalelayo. Abasebenzi abachithe ingxenye yeshifu ngaphambilini ekushintsheni kwelebula bangaqondisa kabusha leso sikhathi kusevisi yekhasimende futhi baphinde babeke umsebenzi - othinta ngempela indlela abantu abasijabulela ngayo isitolo sakho.

Ingabe i-ROI Yengeza Isitolo Esincane Sokudla?

Isimo sezindleko ezisebenzayo

Izibalo ezingezansi ziyizilinganiso zemboni, hhayi i-quote esemthethweni. Izindleko zangempela ziyahlukahluka ngomhlinzeki, ukubalwa kwe-SKU, i-hardware spec, nemakethe yezabasebenzi yendawo. Zisebenzise njengohlaka.

Izikhathi zokukhokha zezinyanga eziyi-18–36 zivame ukubikwa ezitolo ezikulobu bubanzi - ezimfushane ngemisebenzi eqhuba amaphromoshini avamile noma ekhokha ngaphezu{3}}kwesikhathi esengeziwe esimaphakathi. Ukuze ubheke ngokujulile ukumodela lokhu esitolo sakho, iUmhlahlandlela wokubala we-ESL ROIfuthiukuhlukaniswa kwezindleko ezinemininingwaneamboze eziguquguqukayo main.

Yini eshayela i-ROI icala phezulu noma phansi

• Isibalo se-SKU.Izitolo ezinama-SKU angaphansi kuka-200 nezintengo ezizinzile azivamile ukubona icala eliqinile. 400+ Ama-SKU anezibuyekezo ezivamile ngokuvamile amakhandidethi aqine kakhulu.
• Imvamisa yokuphromotha.Ukumakishwa okwengeziwe kusho ukonga kwabasebenzi ngokushesha.
• Izilinganiso zamaholo endawo.Izindleko zabasebenzi eziphakeme zifinyeza iwindi lokubuyisela.
• Ivolumu yokubola.Izigaba ezintsha nezipholile zidinga izibuyekezo ezivame kakhulu zelebula futhi ngokuvamile ziletha isigaba esishesha kakhulu-yeleveli ye-ROI.
• Izinga lephutha lamanje.Uma ukungafani kwentengo sekuvele kudala ukubuyiselwa kwemali noma ukungqubuzana kwamakhasimende, i-ESL isusa lezo zindleko kusukela ngosuku lokuqala.

Okufanele Ubheke Lapho Ukhetha Uhlelo Lwe-ESL Lwesitolo Esincane

Imininingwane yezingxenyekazi zekhompuyutha ezibalulekile kulesi sikali

• Ububanzi bosayizi wokubonisa.Isistimu esebenzayo imboza amayintshi angu-1.5–2 kumaka onqenqema weshelufu afika kumayintshi angu-4–7 ngezigaba zokukhiqiza namaphromoshini e-endcap. BhekaUkulungiselelwa kwe-ESL kwezindawo zegrosangokusetha usayizi ojwayelekile.
• Impilo yebhethri.E-Amalebula ephepha adla amandla kuphela uma okuqukethwe kushintsha. Amalebula ekhwalithi ngokuvamile alinganiswa iminyaka engu-5–10 ngaphansi kwamaza avamile okubuyekezwa kwegrosa - aqinisekisa imijikelezo elinganiselwe yangempela, hhayi nje izimangalo zokumaketha.
• Isilinganiso se-IP nezinga lokushisa lokusebenza - izici ezimbili ezihlukene.I-IP65 imboza ukumelana nejethi yothuli namanzi, efanele izigaba ezizungezile nezintsha. Amaphasishi efriji adinga futhi izinga lokushisa elilinganiselwe lokusebenza okungenani elingu--20℃noma -25℃. Ilebula elilinganiselwe nge-IP65 alikalwa ngokuzenzakalelayo kumazinga okushisa angaphansi kweziro. Hlola kokubili lapho ucacisa ihadiwe ukuze uthole isitoreji esibandayo.
• Iphrothokholi yokuxhumana.Amasistimu e-ESL asebenzisa i-2.4 GHz Wi{{1}Fi, Sub-GHz umsakazo, noma Amandla Aphansi e-Bluetooth - ngalinye linobubanzi obuhlukile, ukuphazamiseka, namaphrofayela wezindleko zesango. Bona ukuqhathanisa kwethu kweI-Bluetooth vs. Wi{{1}Fi vs. Sub-GHz ESLukufanisa iphrothokholi efanele nesakhiwo sakho sesitolo.
• Buyekeza isivinini.Ezitolo ezisebenzisa ukumaka kwansuku zonke, isistimu kufanele ibuyekeze wonke amalebula phakathi nemizuzu embalwa. Bhekaizinga lokuvuselela nokusebenza kwesibonisiukucatshangelwa ngaphambi kokwenza.

Imibuzo emine okufanele uyibuze noma yimuphi umphakeli ngaphambi kokusayina

1. Imaphi amasistimu e-POS owahlanganisayo nawomdabu - angowami kulolo hlu?
2. Ubani ongumnikazi wesondlo sokuhlanganisa lapho isofthiwe yami ye-POS ibuyekeza?
3. Ngabe ukusethwa kudingani ekugcineni kwami ​​- ongeyena{1}}umphathi wesitolo sobuchwepheshe angakwazi ukuyiphatha?
4. Ungakwazi yini ukunikeza ikhasimende eliyisethenjwa kusayizi wesitolo ofanayo kanye nokucushwa kwe-POS?

Ekufakweni: esitolo se-500–800 SKU,ukuthi inqubo ngokuvamile ihilelaniingamasango angenazintambo angu-2–4 agxunyekwe kusilingi, amalebula anamathiselwe kumashelufu akhona kakade, kanye noxhumo lwesofthiwe kudatha yakho yamanani - ngokuvamile luqedwa osukwini olulodwa kuya kwezimbili ngesigamu{3}}sosuku lokuqeqeshwa kwabasebenzi.

Uma Isistimu Yelebula Yeshalofu Ye-Electronic - futhi - Ingalungile

I-ESL ayisona isinyathelo esifanele kuzo zonke izitolo ezincane zegrosa njengamanje. Lolu hlu lokuhlola lusiza ukucacisa ukuthi umi kuphi:

• Ubuyekeza izintengo ngaphezu kokukodwa ngeviki ngokwesilinganiso
• Isitolo sakho siphethe ama-SKU angu-300 noma ngaphezulu
• Uthengisa umkhiqizo omusha, ubisi, noma izinto ezibolayo ezinophawu oluvamile
• Uhlangabezane nezingxabano zokuphuma noma izaziso zokuthobela imithetho ehlobene nentengo yeshelufu
• Ukhokha isikhathi esengeziwe ngokukhethekile ukuze uqedele izinguquko zelebula ngaphambi kwezimpelasonto noma amaholide
• Inani labasebenzi liphezulu kunalokho ongathanda

Uma okune noma ngaphezulu kwalokhu kusebenza, icala le-ROI lifanele ukuhlolwa okunzulu. Uma kusebenza okubili noma ngaphansi - ikakhulukazi uma isibalo se-SKU singaphansi kuka-200 futhi izintengo azivamile ukushintsha - izibalo ziba buthaka. Isigaba-sokuhlola izinga esimboza indawo yakho entsha siyindlela ephansi-enobungozi yokukhiqiza idatha yokusetshenziswa kwangempela ngaphambi kokuzibophezela ekukhishweni okuphelele.

I-ESL iphinda yengeze inani elilinganiselwe ezimeni ezithile: izitolo eziphuma phambili zesizini-ezivelayo, imisebenzi enamanani azinzile, noma izitolo lapho inani lamanje lomsebenzi liwela ngaphansi kwamahora amabili ngesonto. Ukubona ukuthi abanye abanikazi begrosa abazimele basithathe kanjani isinqumo, okuhlanganisa nalabo abaqale ngendlela eyodwa,ukuhlukaniswa{0}} kweleveli yekesinikeza umongo owusizo.

Ukuqalisa

Isinyathelo sokuqala esisebenziseka kakhulu inombolo ecacile yokuthi amanani entengo okwenziwa ngesandla abiza isitolo sakho. Landelela amahora ezisebenzi kulebula{1}}imisebenzi ehlobene phakathi kwamaviki amathathu kuya kwamane, uwaphindaphinde ngezindleko zakho zokusebenza zehora ezigcwele ngokugcwele, futhi wenze njalo ngonyaka. Leso sibalo siba isisekelo sakho esithembekile sokuhlola noma iyiphi ikhwotheshini yomphakeli.

Abakhiqizi abaningi be-ESL abahlonishwayo bazohlinzeka ngomshayeli - ngesilingo esincane-esikalini esisodwa noma ezimbili - ngaphambi kokuthi uzibophezele ekusetshenzisweni okugcwele. Uma umphakeli engeke anikeze umshayeli wendiza noma ikhasimende eliyisethenjwa esikalini sesitolo esifanayo, lokho kubalulekile ukukuqaphela. Ukuze uhloleIzixazululo ze-ESLeyenzelwe abaqhubi begrosa abazimele nabesifunda, noma ukuzecela isaphulelongokusekelwe ekubaleni kwe-SKU yesitolo sakho kanye nesakhiwo, ithimba le-Legoyo belisebenza-ngokuthengisa okuyifomethi encane kusukela ngo-2002.

imibuzo ejwayelekile ukubuzwa

Abiza malini amalebula eshelufu e-electronic esitolo esincane segrosa?

-Izingxenyekazi zekhompuyutha zelebula ngayinye ngokuvamile zisuka kumadola ambalwa kuma-e{1}}amathegi ephepha ayisisekelo ukuya ku-$15–$25 kumayunithi amakhulu noma akhethekile. Esitolo se-600-SKU, izindleko zesistimu eziphelele ezincishisiwe ngaphezu kwempilo esebenzisekayo yezingxenyekazi zekhompiyutha ngokuvamile ziqhathaniswa kahle nezindleko zomsebenzi eziqhubekayo zokubeka intengo ngesandla. Ngobaidatha yangempela-yezindleko zokuphakelwa komhlabakuwo wonke ama-SMB okuthunyelwa kwegrosa, lokho kuhlukaniswa kuhlanganisa lokho okusebenza kahle abakukhokhayo. Ngaso sonke isikhathi cela izingcaphuno zezinto okungenani kubahlinzeki ababili futhi ubuze mayelana nezimali zokubhalisela isofthiwe.

Ukufakwa kwe-ESL kuthatha isikhathi esingakanani?

Esitolo se-500–800 SKU, ukusethwa kokuqala ngokuvamile kuthatha usuku olulodwa kuya kwezimbili: ukukhweza amasango, ukusika amalebula kumashelufu wesitimela, nokuxhuma inkundla kudatha yakho yentengo. Ukuqeqeshwa kwabasebenzi kusofthiwe yokuphatha ngokuvamile kuthatha uhhafu-wosuku.

Ingabe amalebula eshelufu e-elekthronikhi asebenza nezinhlelo ezikhona ze-POS?

Izinkundla eziningi zesimanje ze-ESL zihlanganisa nezinhlelo ezijwayelekile ze-POS zokudayisa nge-API noma ukushintshanisa amafayela okuhleliwe. Umbuzo obalulekile ukuthi ubani ogcina ukuhlanganiswa lapho i-POS yakho ibuyekeza. Buza umphakeli wakho ngokuqondile ukuthi imaphi amasistimu abawasekelayo ngokomdabu nokuthi ingabe ukugcinwa kokuhlanganiswa okuqhubekayo kuphathwa ngasohlangothini lwakhe.

Ithini impilo yebhethri ejwayelekile yelebula yeshalofu likagesi?

{{0}Amalebula ephepha asebenzisa amandla kuphela uma isibonisi kushintsha okuqukethwe, okuwenza asebenze kahle. Amalebula ephepha amaningi ekhwalithi e{2}kalwe iminyaka engu-5–10 ngaphansi kwamazinga ajwayelekile okubuyekezwa kwegrosa. Amalebula e-LCD asetshenziswa ezindaweni zokuphromotha asebenzisa amandla engeziwe futhi ngokuvamile adinga amandla anentambo noma isevisi evamile. Ukuze uthole ukuqhathanisa kobuchwepheshe, bheka yethuI-LCD vs. e{1}}isiqondiso sikayinki.

Ingabe amalebula eshalofu e-electronic angasetshenziswa ezigabeni zamafriji?

Yebo, kodwa udinga izingxenyekazi zekhompuyutha ezishiwo kuleyo ndawo. Hlola ukucaciswa okubili okuzimele: Isilinganiso se-IP (IP65 noma ngaphezulu ngokumelana nomswakama) kanye nebanga lokushisa lokusebenza (ngokuvamile lilinganiselwe ku--20℃noma -25℃for commercial freezers). Ilebula elilinganiselwe nge-IP65 alikalwa ngokuzenzakalelayo kumazinga okushisa angaphansi kweziro - qinisekisa kokubili nomphakeli wakho ngaphambi koku-oda ihadiwe yezindawo zokugcina ezibandayo.

Yimuphi usayizi wesitolo omncane owenza i-ESL ifaneleke?

Abukho ubuncane obuncane obuqinile, kodwa izitolo ezinama-SKU angaphansi kuka-200 kanye noshintsho lwentengo olungavamile (nyanga zonke noma ngaphansi) azivamile ukubona ikesi le-ROI eliqinile. Okuhlukile okukodwa okubaluleke kakhulu ukuvama kwentengo, hhayi usayizi wesitolo - igrosa elincane elikhethekile elisebenzisa ama-markdowns amasha nsuku zonke lingabona ukubuyisela ngokushesha kunesitolo esikhulu sezimpahla ezomile esinentengo ezinzile. Ukuhlolwa kwesigaba-kwezinga kuyindlela ephansi-enobungozi yokukhiqiza idatha yangempela ngaphambi kokukhishwa okugcwele.