Iyini i-Assortment Optimization?

Ukuthuthukiswa kwe-assortment isiyalo esibhekana naleli gebe. Ixhuma lokho ikomkhulu elinqumayo kulokho amakhasimende akuthola ngempela eshalofini - ngedatha, ukufunda okuqhubekayo, kanye{2}}nokugcinwa kweleveli. Lo mhlahlandlela uhlanganisa ukuthi iyini, kungani izindlela eziningi zehluleka, ukuthi zisetshenziswa kanjani, kanye nendlela yokukala imiphumela.

I-Assortment Optimization vs. Assortment Planning: Uyini Umehluko?

La magama amabili avame ukusetshenziswa ngokushintshana. Bachaza izinqubo ezihluke kakhulu.

Ukuhlela kuchaza ukuthi i-assortment yakho kufanele ibukeke kanjani. Ukuthuthukisa kuqinisekisa ukuthi kusebenza ngempela - futhi kuhlala kuthuthuka njengoba izimo zishintsha.

Izendlalelo Ezintathu Lapho Izinqumo Ze-assortment Zenziwa Futhi Zilahlekile

Abathengisi abaningi batshala imali kakhulu kungqimba lokuqala. Izikhala ezinkulu zokusebenza zihlala kwezinye ezimbili.

Isendlalelo Esibalulekile: Okuzothengiswa

Yilapho{0}}izinqumo zeleveli zenzeka khona: imiphi imikhiqizo ezuza isikhala seshalofu, ukuthi ilebula yangasese ibhalansisa kanjani ngokumelene nemikhiqizo kazwelonke, nokuthi isigaba ngasinye sidlala yiphi indima kuqhinga lilonke lesitolo. Izinqumo lapha zenziwa ekomkhulu, ziqhutshwa idatha yemakethe nokuncintisana kokulinganisa, noshintsho emijikelezweni emide.

Ubungozi: ukuhlanganisa idatha imaski ukuhlukahluka kwendawo. Umkhiqizo onokuthengiswa kwezwe okwamukelekayo ungase ungasebenzi kahle ezitolo ezingu-40% futhi usebenze ngokweqile kwamanye ama-30%. Izilinganiso zifihla isignali.

I-Tactical Layer: Kuphi Futhi Kanjani

Isendlalelo esihlakaniphile sihumusha isu libe yindawo-yezinhlelo ezithile: ukuhlanganisa isitolo, ukwakheka kweplanogram, nemithetho yokuthengisa. Yilapho i-assortment iba indawo yangempela - isitolo{3}}esiminyanisa kakhulu sasemadolobheni sinezingqinamba zesikhala ezihlukene, amaphethini wethrafikhi yezinyawo, kanye nemishini yokuthenga kunefomethi yedolobha.

Ubungozi: izinqumo kuleli zinga zisancika kakhulu ekuqageleni kunezimpawu-ezijwayelekile zesitolo. Ama-assortments angase abukeke kahle{2}}enziwe ngokwendawo ephepheni kuyilapho ehlala engaqondile ngokungalungile ekusebenzeni.

Isendlalelo Sokusebenza: Yini Empeleni Efinyelela Ikhasimende

Yilapho ukulungiselelwa kwe-assortment kuphumelela khona noma kwehluleka buthule. Isendlalelo sokusebenza sibonisa izinto ezingokoqobo amakhasimende ahlangabezana nazo: yimiphi imikhiqizo eseshalofini, noma ngabe ama-planograms asetshenziswa ngendlela efanele, noma amaphromoshini ayabonakala, nokuthi ingabe ukuphela kwesitoko kuyabanjwa futhi kuxazululwe ngokushesha.

Ngaphandle kokubonakala-kwesikhathi sangempela ekusebenzeni kwesitolo, zonke izinqumo ezikhuphukayo ziwukuqagela ngokwengxenye. Ubuchwepheshe likeamalebula eshalofu kagesikanye nezinzwa ze-IoT ziya ngokuya zisetshenziswa ukuvala lesi sikhala sokubonakala - ukubamba amashalofu ngokuzenzakalela kunokuthembela ekuhloleni okwenziwa mathupha okwenzeka njalo okungavamile ukuba kwenziwe.

Kungani Ukuthuthukisa I-Assortment Yendabuko Kuhluleka

Amasu amaningi okunezinhlobonhlobo aklanywe kahle-ephepheni. Lapha kulapho babhidlika khona ngokwenza.

Imodi Yokuhluleka 1: Idatha Yomlando Ilungiselela Okwedlule

Umlando wokuthengisa ukutshela ukuthi amakhasimende athenge ini ngaphansi kwezimo ezazikhona ngaleso sikhathi - ngezinhlobonhlobo ezazitholakala, ngamanani ayesethiwe. Ngeke ikutshele ukuthi amakhasimende abefunani kodwa ayikwazanga ukuyithola. Ezigabeni ezisheshayo-ezihambayo, ngesikhathi ithrendi ivela ngokucacile kudatha yomlando, iwindi lokuthatha isinyathelo ngokuvamile selidlulile.

Imodi Yokuhluleka 2: Izinqumo Ezimaphakathi, Iqiniso Lendawo

Uma izinqumo ze-assortment zenziwa ngokuphelele endlunkulu,{0}}ileveli ye-nuance yesitolo iyasuswa. Umkhiqizo onokuthengiswa kwezwe okumaphakathi kodwa ukusebenza okuqinile ezinhlotsheni ezithile zesitolo kungase kususwe ohlwini. I-planogram esezingeni isetshenziswa kuzo zonke izitolo ezinobukhulu obuhluke kakhulu beshelufu kanye nezibalo zabantu babathengi.

Imodi Yokuhluleka 3: Izisele Zedatha Zikhiqiza Izinqumo Ezingaphelele

Izinhlangano zokuthengisa zikhiqiza idatha kumasistimu amaningi - iphoyinti{1}}lo{2}}lokuthengiswa, i-inventory, ukwethembeka,-uhwebo, kanye{4}}nezinzwa zasesitolo. Abaphathi besigaba basebenza ngesethi yedatha eyodwa. I-Supply chain isebenza komunye. Gcina imisebenzi kusukela kokuthathu. Akukho nokukodwa kwalokhu kubuka okuqediwe, futhi izinqumo ezenziwe kunoma yisiphi isisele zizodala izinkinga ezibonakala kwesinye kuphela.

Imodi Yokuhluleka 4: Ukuthobela I-Planogram Kuphansi Kunokuba Ikomkhulu Licabanga

I-planogram iletha inani kuphela uma lenziwa ngendlela efanele futhi ngokungaguquguquki. Kumanethiwekhi amaningi okuthengisa, amanani okuthobela ayahluka kakhulu kuzo zonke izitolo - futhi indlunkulu ngokuvamile ayazi kuze kube yilapho ikalwa. Uma uhlola ukusebenza kweshelufu lomkhiqizo ngokusekelwe kudatha yokuthengisa, kodwa lowo mkhiqizo ubusendaweni engalungile ku-20% wezitolo zakho izinyanga ezintathu, idatha yakho yokusebenza ayithembekile. Ukuqondaukuthi idatha yeshalofu ivuselelwa kaningi kangakananiiboshelwe ngokuqondile ekunembeni kwalezi zilinganiso.

Imodi Yokuhluleka 5: Amasiginali we-Omnichannel Awafundiwe

Ukuziphatha kwamakhasimende aku-inthanethi kuwumthombo ocebile wobuhlakani be-assortment abathengisi abaningi bomzimba abangawunaki. -Usesho lwemiphumela enguziro-kunkundla yakho yezohwebo lukubonisa kahle lokho amakhasimende akufunayo ongakuphathi. Amaphethini aphezulu-okuphequlula, aphansi{5}}okuthenga aveza isidingo esingase sidinge{6}}ukuhlolwa kwesitolo ngaphambi kokuguqulwa. Ikhasimende elisesha umkhiqizo ku-inthanethi, liwuthole ungatholakali, futhi lingashiyi idatha{8}}kusistimu yesitolo - kodwa lokho ukungabi khona kwedatha kuyisignali, uma wakha inqubo yokuwuthwebula. Isiqalo sixhumanisa usesho lwakho lwe-inthanethi bese uphequlula idatha kuhlelo lwakho lokusebenza lokuhlela isigaba, noma ngokungakahleleki.

I-AI Izithuthukisa Kanjani Izinqumo Ze-assortment

Ukuphathwa kwe-assortment okwenziwa ngesandla kuwo wonke amakhulu ezitolo kanye namashumi ezinkulungwane zama-SKU sekufinyelele umkhawulo walokho okungasekelwa amaspredishithi nokubuyekezwa kwezikhathi ezithile. I-AI inikela ngezindlela eziqondile, ezilinganisekayo.

Isibikezelo-sezinga lokufunwa kwesitolo.Ukubikezela kwendabuko kusebenza ezingeni lesibhengezo noma leqoqo. Amamodeli okufunda ngomshini angakwazi ukukhiqiza izibikezelo esitolo ngasinye kanye neleveli ye-SKU, kubalwa izici zendawo - izibalo zabantu bomakhelwane, ukuncintisana okuseduze, amathrendi amancane-esizini - lawo amamodeli abanzi anesilinganiso sokuba kude. Lobu bumbudumbudu yikho okwenza izinqumo ze-assortment zasendaweni zivikeleke kunokuba zicatshangwe.

Ukulinganisa kwe-SKU.Akuwona wonke umkhiqizo ozuza indawo yawo. Amamodeli e-AI angakwazi ukukhomba ukuthi yimaphi ama-SKU asebenzisa izindlu ezithengiswayo zamashalofu kanye nempahla yempahla ngaphandle kwembuyiselo elinganayo - yokubalwa kwemali yomnikelo we-margin, imiphumela yokushintshanisa, nomthelela kubhasikidi. Umehluko obalulekile uphakathi kwezihamba kancane-ezinikeza i-niche ethembekile nezihamba kancane{4}}ezingasebenzi kahle. I-AI ingakwazi ukuhlukanisa phakathi kokubili ngezinga ukuhlaziya okwenziwa ngesandla okungeke kwenzeke.

Amanani anamandla nokuqondanisa kwephromoshini.Izinqumo ze-assortment azitholakali zodwa emananini. I-AI{1}iqhutshwaintengo eguqukayoingaqondanisa umsebenzi wokuphromotha nokusebenza kwe-assortment ngesikhathi sangempela - inciphise ukungafani phakathi kwalokho obekuhleliwe nalokho amakhasimende asabela kukho ngempela kuleveli yeshalofu.

Ukuqapha ukwenziwa.Ukubona kwekhompyutha nedatha yenzwa ingakwazi ukuhlonza ukuchezuka kweplanogram ngaphandle kokudinga ukuhlolwa okugcwele okwenziwa mathupha. Intuthuko kuubuchwepheshe belebula yeshalofubenze ishalofu elizenzakalelayo-lokuqapha isimo kufinyeleleke kalula kubathengisi{1}abanosayizi ophakathi, hhayi nje amaketanga amakhulu.

-Uhlaka Lwezinyathelo Ezinhlanu Zokusetshenziswa

Abathengisi abaningi bayazazi izindaba ze-assortment optimization. Bambalwa abanesiqalo esicacile. Lolu hlaka lwenzelwe ukuthi lusetshenziswe kunoma yisiphi isikali.

Isinyathelo 1: Hlola I-assortment Yakho Yamanje

Ngaphambi kokuthuthukisa noma yini, sungula isisekelo esithembekile. Lithini izinga lakho lamanje lokuphuma kwesitoko ngokwesigaba nangesitolo? Imaphi ama-SKU akhiqiza i-decile ephansi yokuthengisa ngonyawo lwesikwele ngasinye? Ziphi izikhala ezinkulu phakathi kwe-assortment ehleliwe kanye nokutholakala kweshalofu langempela? Uma ungakwazi ukuphendula le mibuzo ngedatha ethembekile, lokho ngokwakho kuwukuthola okubaluleke kakhulu - kanye nesignali yokutshala ukuze ubonakale ngaphambi kokutshala kumathuluzi okuthuthukisa. A ehlelekileisisekelo sokubala se-ROIkungasiza ukulinganisa ukuthi akuphi-izikhala eziphakeme kakhulu zomthelela ngaphambi kokuzibophezela kunoma iyiphi indlela.

Isinyathelo sesi-2: Chaza Iqoqo Lakho Lesitolo

Akuzona zonke izitolo okufanele ziphathe i-assortment efanayo, kodwa i-assortment ehluke ngokuphelele yaso sonke isitolo ayinakulawuleka. Gcina amabhuloho ahlanganisayo lokhu okweqisayo ngokuhlanganisa izindawo ezinamaphrofayili afunwayo afana ngokunenjongo. Ukuhlanganisa okuphumelelayo kwakhelwe ekuthengeni kwangempela - ukwakheka kwebhasikidi, isivinini sesigaba, amaphethini omgomo wabathengi - hhayi kubantu okucatshangwayo. Abathengisi abaningi basebenza ngamaqoqo amane kuya kwayisishiyagalombili, kuye ngosayizi wenethiwekhi nokuhlukahluka kwefomethi. Inombolo elungile yileyo lapho iqoqo ngalinye liziphatha ngendlela ehlukile ngokwanele ukuze kugunyazwe isifanekiso somkhiqizo esihlukile.

Isinyathelo sesi-3: Hlanganisa Imithombo Yedatha Yakho

Ukulungiselelwa kwe-assortment kuhle kuphela njengedatha ekuphakelayo. Okungenani, udinga idatha yeleveli yokuthengisa ye-SKU- ngesitolo esinezinyanga okungenani eziyi-12 zomlando, amaleveli wamanje we-inventory, kanye nesilinganiso esithile sokutholakala kweshalofu. Umbuzo wokuthi idatha yeshelufu ithwetshulwa kanjani - kungakhathaliseki ukuthi ngemibiko eyenziwa ngesandla, amasistimu e-ESL, noma izinzwa ze-IoT - ithinta ngokuqondile ubusha nokuthembeka kwedatha. Ukuqonda iizinketho zokuxhuma zokuthwebula idatha yeshalofukuyisinqumo sangaphambi kwesikhathi esisebenzayo. Ukuhlanganiswa kwedatha okuphelele akuyona imfuneko yokuqala - kodwa udinga ukuqonda izikhala zedatha yakho nokubambezeleka ngaphambi kokwethemba okukhiphayo.

Isinyathelo sesi-4: Setha Imithetho Yokuthuthukisa kanye Nezivikelo

Amamodeli we-AI nama-algorithms wokwenza ngcono adinga imigoqo. Akuzona zonke izinqumo okufanele zenziwe ngokuzenzakalelayo. Chaza ngokucacile ukuthi yiziphi izinqumo ezingasebenza ngokuzenzakalelayo - njengezibangeli zokugcwalisa{3}}ama-SKU esivinini esikhulu - futhi ezidinga ukubuyekezwa komuntu, njengokususa kuhlu umkhiqizo kuqoqo. I-Guardrails iphinde ivikele kumaphutha enziwa amasistimu azenzakalelayo lapho idatha ingaphelele. Isibonelo esivamile: i-algorithm incoma ukususa umkhiqizo ngenxa yokuthi ukuthengiswa kwawo kuphansi, lapho imbangela yangempela kuwukuphela kwesitokwe esiqhubekayo idatha yokuthengisa engahlukanisi nesidingo esiphansi.Amaphutha okubonisa amanani nokutholakalaziyimodi yokwehluleka yokusebenza ehlobene okufanele iqondwe ngaphambi kokuthi kusetshenziswe okuzenzakalelayo.

Isinyathelo sesi-5: Kala, Funda futhi Uphindaphinde

Ukuthuthukisa i-assortment kuyinqubo eqhubekayo, hhayi iphrojekthi-yesikhathi esisodwa. Misa isigqi sokubuyekeza esivamile - njalo ngekota okungenani ukuze uthole izinqumo zamasu, nyanga zonke ukuze ulungise amasu. Yakha ama-loops empendulo ehlelekile phakathi kwamaqembu esigaba esimaphakathi kanye nedatha{4}}yezinga lokusebenza. Phatha umjikelezo wokuhlela ngamunye njengovivinyo: yakha inkoleloze, yenza ushintsho, kala umphumela, sebenzisa lokho kufunda emjikelezweni olandelayo. Izinhlangano ezikhipha inani elikhulu kule nqubo akuzona lezo ezinamathuluzi ayinkimbinkimbi kakhulu. Yilabo asebezakhele umkhuba wokufunda kudatha ngokungaguquki.

Ama-KPI ayisithupha wokulinganisa ukuthuthukiswa kwe-assortment

Landelela wonke amamethrikhi ayisithupha kuleveli yesitolo, hhayi nje ngokuhlanganisa. Inethiwekhi-amazinga amaphakathi enethiwekhi ngokuvamile afihla izitolo lapho izinkinga zinzima kakhulu - nalapho kunamathuba amakhulu kakhulu okuthuthukisa.

I-Assortment Optimization Kuwo wonke Amashaneli aku-inthanethi nangokwenyama

Kubathengisi abasebenza kuwo wonke amashaneli abonakalayo nawedijithali, izinqumo zezinhlobonhlobo azikwazi ukulawulwa zodwa.Imvelo yokudayisakushintshile: amakhasimende ahamba phakathi kwamashaneli kalula nje, futhi idatha evela esiteshini ngasinye ingazisa izinqumo kwesinye.

Ku-inthanethi njengesignali ye-assortment.-Usesho lwemiphumela enguziro-kunkundla yakho yezohwebo luyinkomba eqondile yezikhala zezinhlobonhlobo - amakhasimende akutshela ngqo lokho akufunayo ongakuphathi. Amaphethini aphezulu-okuphequlula, aphansi{5}}okuthenga angase abonise imikhiqizo amakhasimende afuna ukuyihlola mathupha ngaphambi kokuthenga, okunomthelela-ebangeni lesitolo. Ngokuvumelana neUcwaningo lweMcKinsey, ngaphezu kuka-70% wabathengi manje balindele ukuzizwisa komuntu siqu - okulindelekile okusebenza ekutholakaleni komkhiqizo kanye nokuxhumana.

Okuhlanganisiwe uma kuqhathaniswa nezinhlobonhlobo ezihlukene.Ukuthi i-inthanethi yakho kanye{0}}nezinhlobonhlobo zesitolo kufanele ziqondaniswe kuya ngefomethi yesitolo sakho nokuziphatha kwekhasimende. I-assortment ehlanganisiwe yenza imisebenzi ibe lula futhi ikhiqize idatha yesidingo esihlanzekile, kodwa iphoqa izitolo ezibonakalayo ukuthi zithwale inkimbinkimbi yekhathalogi ye-inthanethi amafomethi amaningi angakwazi ukukuthwala. Indlela ehlukile - lapho izitolo ezingokoqobo ziphethe-umongo wesivinini esiphezulu,{4}}ophezulu kuyilapho isiteshi esiku-inthanethi sibambe umsila omude - isebenza kahle uma lezi ziteshi ezimbili zithenga ngemishini ehluke ngempela. Uhlaka lwesinqumo lulula: uma amakhasimende njalo esesha ku-inthanethi futhi aguqule{7}}esitolo, ukuqondanisa kunezindaba. Uma ku-inthanethi futhi{9}}abathengi basesitolo kuyizethameli ezihlukene, ukuhlukanisa kungase kusebenze kahle kakhulu.

Uzoqala kuphi.Iphuzu elisebenziseka kakhulu lokungena ukuxhuma idatha yakho yosesho ye-e-zero zero{1}}ekubuyekezweni kwakho kokuhlela kwesigaba. Abukho ubuchwepheshe obusha obudingekayo - ukuthunyelwa kwanyanga zonke kwemibuzo yosesho ehlulekile ebuyekezwa abaphathi besigaba kungaveza izikhala ezihlukene-ekugcineni kwedatha yokuthengisa engasoze kwavezwa. Ukumatanisa lokhuukuthwebula idatha yeshalofu{0}}okuthuthukisiweezitolo ezibonakalayo kudala iluphu evaliwe phakathi kwamasignali aku-inthanethi kanye{0}}nokusebenzisa esitolo.

Lokhu Kubukeka Kanjani Ekusebenziseni

Izimo ezilandelayo zibonisa ukuthi izimiso zokuthuthukisa okuhlukahlukene zisebenza kanjani kuwo wonke amafomethi okuthengisa. Lezi yizibonelo eziyimifanekiso, hhayi izifundo zenkampani ethile.

Igrosa: ukufihla isidingo sasendaweni ngedatha ehlanganisiwe.Uchungechunge lwegrosa lwesifunda luhlela izinhlobonhlobo lisebenzisa idatha yesigaba esihlanganisiwe. Izigaba zokudla kwezinhlanga - abadlali abaqinile ezindaweni ezithile - abamelwe kancane ngokuqhubekayo ngenxa yokuthi ukuthengisa kwabo kuyancibilika uma kufinyezwa kuleveli yesibhengezo. Indlela esuselwe kwiqoqo{4}eyakhelwe ekubunjweni kobhasikidi wangempela iveza ukuthi obekubukeka njengesidingo esiphansi sesigaba emaqenjini athile esitolo esikhundleni salokho bekuyinkinga yokuhlanganisa idatha yesakhiwo. Ukulungisa izifanekiso zalezo zitolo ukuze zibonise ukuziphatha kokuthenga kwasendaweni kuvala igebe. Isici esivumelayo akubona ubuchwepheshe obusha - sihlukanisa idatha yesidingo ngesitolo esikhundleni sesibhengezo. Ukubonakala okungcono ngamathuluzi afanaamalebula eshalofu kagesi ezitolo zegrosaisekela ukulinganisa okuqhubekayo kokuthi lawo maassortment alungisiwe ayasetshenziswa ngempela yini.

Imfashini:-umsila omude ukuphathwa kwe-SKU.Umthengisi wezimpahla ezikhethekile uphatha izinkulungwane ezimbalwa zama-SKU asebenzayo ngesizini ngayinye. Ukubuyekezwa kokukhiqiza kuveza ukuthi ingxenye enkulu yobubanzi ikhiqiza isabelo esincane ngokungenakulinganiswa semali engenayo kuyilapho kusetshenziswa izinsiza zokuhlela, zokusungula, nezokuphinda zigcwalise. Ukuhlaziywa kuhlukanisa amaqembu amabili abenza umsebenzi ongaphansi kokulindelwe: Ama-SKU angenaso isisekelo samakhasimende athembekile esikhonjwayo nesikhala esinegethivu{2}}ukuze-kunikelelwe imajini, kanye nama-SKU anevolumu ephansi kodwa amanani okuthenga aphindayo aphezulu phakathi kwesegimenti yomthengi othile. Iqembu lokuqala liyakhishwa. Eyesibili igcinwa nesabelo sesikhala esilungisiwe. Umphumela uba ububanzi obuqinile obulula ukubusebenzisa futhi mancane amathuba okudala ukukhathala kwesinqumo ezingeni leshalofu.

Ukuthengisa okulula: isivinini sokwenza njengesihlukanisi.Uchungechunge oluncane-lwefomethi elula lusebenza ezindaweni lapho unyawo ngalunye lwesikwele luneziteki eziphakeme-futhi izindleko zokuphuma kwesitoko zikhuliswa ngamabhafa we-inventory aphansi. Isici esikhawulelayo akulona uhlelo lwe-assortment - yisikhathi phakathi kokuphela kwesitoko nozakwethu wesitolo ekuphenduleni. Ukunciphisa lelo gebe ngokuqapha kweshalofu okuzenzakalelayo, kunokuthembela ekuhloleni okwenziwa ngesandla okuhleliwe, kunomthelela oqondile futhi olinganisekayo -ekutholakaleni kwesitolo{6}}kwezigaba zomfutho wemajini aphezulu.

imibuzo ejwayelekile ukubuzwa

Yini i-assortment optimization ezitolo?

Ukuthuthukiswa kwe-assortment kuyinqubo yokukhetha nokucwengisisa ngokuqhubekayo imiksi yomkhiqizo enikezwa esitolo ngasinye ukuze kukhuliswe ukuthengiswa, umkhawulo, kanye nokwaneliseka kwamakhasimende. Ngokungafani nokuhlela{1}}okukodwa kwe-assortment, kuhlanganisa{2}}idatha yesikhathi sangempela nokubuyekezwa kokusebenza okuqhubekayo ukuze kugcinwe ukukhetha komkhiqizo kuhambisana nesidingo sangempela.

Uyini umehluko phakathi kokuhlelwa kwe-assortment kanye nokwenza kahle kwe-assortment?

Ukuhlelwa kwe-assortment kuyinqubo yezikhathi ezithile, emaphakathi - ngokuvamile eyesizini noma yonyaka - echaza ukuthi imiphi imikhiqizo okufanele iphathwe ngokusekelwe kudatha yomlando. Ukulungiselelwa kwe-assortment kuyaqhubeka. Ihlanganisa{4}}amasiginali wesikhathi sangempela futhi igcine-idatha yokusebenza kwezinga ukuze ivumelane ne-assortment njengoba izimo zishintsha. Ukuhlela kusetha isiqondiso sokuqala; ukwenza kahle kukugcina kulinganiselwe.

I-AI ikuthuthukisa kanjani ukwenziwa kwe-assortment?

I-AI inika amandla{0}}izinga lokubikezela lesidingo esidlulela ngalé kokumaphakathi kweqoqo, ihlonza ama-SKU angasebenzi kahle kuyilapho ibala imiphumela yokushintshanisa, ikhiqiza izincomo ze-planogram ngokusekelwe kusivinini sokuthengisa samanje, futhi icubungule{1}}amasignali esikhathi sangempela - isimo sezulu, imicimbi yendawo, umsebenzi wezimbangi - ongakwazi ukwenza umjikelezo wokuhlela wezinkampani ngesikhathi esingakwazi ukwenza okuthile ngomjikelezo wokuhlela.

Yiziphi izizathu ezivame kakhulu ukwehluleka kwe-assortment optimization?

Izindlela ezinhlanu zokwehluleka ezivame kakhulu:{0}}ukuthembela ngaphezulu kolwazi olungokomlando olungakwazi ukuthwebula isidingo samanje; isinqumo esimaphakathi{1}}sokwenza okugeja ukushintshashintsha kwendawo; amasistimu wedatha enziwe uthuli akhiqiza isithombe esingaphelele; ukuthobela i-planogram kuphansi kunalokho okucatshangwa yindlunkulu; kanye nokwehluleka ukuhlanganisa izimpawu zokufunwa kwe-inthanethi eziveza izikhala ezingabonakali{2}kudatha yokuthengisa yodwa.

Imaphi ama-KPI okufanele ngiwalandele ukuze ngithuthukise i-assortment?

Amamethrikhi awusizo kakhulu izinga lokuphuma kwesitoko, ukuthengisa-ngenani, ukukhiqiza kwe-SKU (imali engenayo noma imajini ngeyunithi ngayinye yesikhala seshalofu), izinga lokuthobela i-planogram, umnikelo we-margin wesigaba, nokuqondanisa kwesidingo seqoqo (umehluko phakathi kwe-assortment ehleliwe kanye nokuthengiswa kwangempela{1}}ngezinga leqoqo). Landelela konke lokhu ezingeni lesitolo, hhayi nje ngokuhlanganisa.

Ukuqalisa kuthatha isikhathi esingakanani?

Ukuhlola okuyisisekelo kanye{0}nohlaka lokuthuthukisa olusekelwe kwiqoqo ngokuvamile lungathuthukiswa phakathi nezinyanga ezimbalwa kusetshenziswa idatha ekhona. I-AI ethuthuke kakhudlwana-ukuthuthukiswa okuqhubekayo okuqhubekayo kudinga isisekelo sedatha esiqinile futhi kungase kuthathe izinyanga eziyi-12 kuya kweziyi-18 ukuze isebenze ngokugcwele. Ukuqala ngocwaningo cishe njalo kuveza izinzuzo ezisheshayo ezitholakalayo ngaphambi kokuba kudingeke noma ibuphi ubuchwepheshe obusha.

Ingabe abathengisi abancane bangazuza ekuthuthukisweni kwe-assortment?

Yebo. Izimiso zisebenza ngokunganaki - ukuqonda ukuthi imiphi imikhiqizo ezuza isikhala sayo, ilandelela imvamisa yokuphuma kwesitoko, kanye nokwakha izinguquko phakathi kwedatha yokuthengisa nezinqumo zomkhiqizo kunengqondo kunoma yimuphi usayizi wokusebenza. Abathengisi abancane kungenzeka bangadingi izinkundla ze-AI zebhizinisi; amathuluzi okuhlaziya{3}amahhala noma aphansi angasekela ukuthuthukiswa okuwusizo ngokusekelwe kudatha asebenayo kakade. Ukukhetha i-isisombululo selebula yeshalofu elingakwesokudlaiyisiqalo esisebenzayo sokuthuthukisa ukuthwebula idatha ngaphandle kokutshalwa kwezimali okubalulekile kwengqalasizinda.

Iyiphi idatha engiyidingayo ukuze ngiyiqale?

Okungenani: Ileveli yedatha yokuthengisa ye-SKU- ngesitolo esinezinyanga okungenani eziyi-12 zomlando, amaleveli wamanje we-inventory, kanye nesilinganiso esithile sokutholakala kweshelufu - ngisho nemibiko yokuphuma kwesitokwe mathupha. Kusukela kulesi sisekelo, ungakwazi ukuqalisa ukuhlola okunengqondo, uhlonze amathuba akho aphezulu omthelela-, futhi wakhe imephu yomgwaqo yokuthuthukisa idatha. Idatha ephelele ayiyona imfuneko. Ukuthuthukisa okuwusizo kungenzeka ngedatha engaphelele, inqobo nje uma uqonda futhi ulandisa ngezikhala zayo.

Ungaqalaphi

Ukuthuthukisa i-assortment iletha inani elikhulu kakhulu uma isebenza njengeluphu eqhubekayo - ihlaziya ukusebenza, lungisa imiksi yomkhiqizo, yenze{1}}esitolo, linganise imiphumela, futhi uphinde. Abathengisi abakha leli khono ngempumelelo kakhulu akubona labo abatshala imali kuqala kumathuluzi athuthuke kakhulu. Yilabo abaqala ngedatha ethembekile mayelana nokuthi izinhlobonhlobo zabo zamanje zihluleka kuphi, futhi bakhe imikhuba yenhlangano yokwenza leyo datha ngokungaguquki.

Uma uqala phansi, izenzo ezine zingenziwa ngokushesha: yenza ukuhlola kokuphuma kwesitoko kanye nokukhiqiza kwe-SKU usebenzisa idatha osuvele unayo; buyekeza izincazelo zeqoqo lakho lesitolo ngokumelene nokuziphatha kwangempela kokuthenga kunezibalo zabantu ezicatshangwayo; xhuma idatha yakho yosesho ye-e-ze-commerce zero{1}}kuhlelo lwakho lokusebenza lokuhlela isigaba; futhi ichaze ukuthi yiziphi izinqumo ze-assortment okufanele zizenzekele uma ziqhathaniswa nokubuyekezwa ngumuntu ngaphambi kokubulawa.

Ngayinye yalezi zingenziwa ngaphambi kokuthi kutholwe noma ibuphi ubuchwepheshe obusha - futhi ngayinye izoveza ukubonakala okucace kakhudlwana lapho ukutshalwa kwezimali kobuchwepheshe kuzohambisa inaliti ngempela.