Izintengo ze-ESL zivame ukuphakamisa umbuzo ofanayo kuqala: "Yimalini ilebula ngayinye?"
Ilebula eliyisisekelo elingu-2.13-intshi elimnyama{2}}nombala omhlophe lisukela15 kuya ku-80 yuankuye ngomphakeli. Isitolo esikhulu se-20,000-SKU? Izindleko zephrojekthi eziphelele zingawa noma kuphi500,000 kuya ku-3 million yuan. Ukusetha okufanayo okuyisisekelo, izinombolo ezihluke kakhulu.
Izindleko Ezibonakalayo-Izikweletu Ongakwazi Ukuzibona Ngokuqondile
Izindleko Zezingxenyekazi Zekhompyutha: Amalebula Amathiphu Nje E-Iceberg
Ilebula ye-elekthronikhi ngokwayo iwumongo wezindleko zehadiwe. Nazi izinto eziyinhloko ezithinta intengo.
Okokuqala,usayizi ubalulekile kakhulu. Amalebula asukela kumayunithi amancane angu-1.54-intshi kufika ekubonisweni okukhulu okungu-12.2-intshi. Ngokusekelwe ezicashunweni zasekupheleni konyaka odlule, ezincane ezingu-1.54-intshi bezisebenza20 kuya ku-24 yuanngokwesilinganiso. U-2.13-intshi yilokho izitolo ezinkulu eziningi ezizisebenzisayo ngobuningi bemikhiqizo yazo yasendlini emashalofini bezicaphuna32 kuya ku-38 yuankulabo. Uma usungenile ezintweni ezinkulu zokudla okusha namaphromo, amayintshi angu-7.5 naphezulu, amanani ayafinyelela200+ i-yuanngamunye, ngezinye izikhathi350+ngemikhiqizo engenisiwe. Umphathi oyedwa wokuthenga enkampanini yaseMpumalanga China ugcine enze amalebula amancane angu-75%, 25% amaphakathi-kuya-makhulu. "Amalebula amakhulu ikakhulukazi ezingxenye zezithelo nezidlo{6}}amakhasimende angabona amanani shazi, futhi umphumela muhle ngempela. Amalebula amancane anele okunye; asikho isidingo sokusebenzisa imali eyengeziwe."
Bese kuba khonaubuchwepheshe besikriniisici. U-E-uyinki usezingeni eliphezulu manje{2}}amandla aphansi, ubukeka njengephepha, konke lokho. Okumnyama-nokumhlophe{5}kushibhe kakhulu. Imigijimo ebomvu-emhlophe{8}}ebomvu mhlawumbe20% kuya ku-30% ngaphezulukuye ngomphakeli. Uyinki{{1}ogcwele{1}ogcwele{2}}noma-izicaphuno zingene ngoizikhathi ezine kuya kweziyisihlanuinani elimnyama-kanye{1}}nomhlophe. Ngaphandle kokuthi usebenzisa umqondo wesitolo sezimpahla zikanokusho, -umbala omningi muningi.
Izivumelwano zokuxhumana. Imininingwane mayelana ne-2.4GHz uma iqhathaniswa ne-Sub-1GHz, ukungena odongeni, isisekelo sesiteshi-abasebenzi bezobuchwepheshe kufanele bahlale kumademo abahlinzeki. Amaphrothokholi ahlukene athinta ukuthi zingaki iziteshi eziyisisekelo ezidingekayo, okuthinta izindleko.
Izindleko zesiteshi sesisekelo zikhona. Izingcaphuno zisukela ku800 kuya ku-3,000 yuanngamunye.
Izinsiza zokufaka: amalayili eshalofu, iziqeshana zamalebula, amafreyimu avikelayo, njll. Ibhajethi nxazonkeama-yuan amabili ilebula ngayinye.
Izindleko Zesofthiwe Nesistimu
Amalebula ngokuyisisekelo angamaphepha athandwayo ngaphandle kwesofthiwe. Kukhona isofthiwe yokuphatha yokuklama ilebula, ukusunduza amanani, ukuqapha idivayisi. Abanye abahlinzeki bayayihlanganisa, abanye bayikhokhisa ngokuhlukene.
Ukuhlanganiswa kwesistimu-kungase konakale. I-ESL idinga ukukhuluma ne-POS, ERP, amasistimu okukhangisa. Izinhlelo zefa ziyiphupho elibi. Okuningi kulokhu esigabeni sezindleko ezifihliwe, lapho izindaba ezithusayo zangempela zikhona.
Izinkokhelo zamafu, izinto ze-SaaS{0}}zikhona, yifake phakathi, buza umphakeli.
Izindleko Zokusa kanye Nokusebenzisa
Umsebenzi wokufaka uyaqhubekai-yuan eyodwa ilebula ngayinye. Izindleko zokuqeqesha zikhona. Lesi sigaba siqondile hhayi lapho amaphrojekthi ehluleka khona.
Izindleko Ezifihliwe-Lapho Amaphrojekthi Engahambanga Khona Empeleni
Izindleko Zokusebenza Eziqhubekayo
Igebe lempilo yebhethri.Wonke umphakeli oyedwa uzothi "iminyaka emihlanu kuya kweyishumi impilo yebhethri." Abaqambi amanga ncamashi, kodwa babala ngokusekelweukuvuselela okukodwa kuya kokubili ngosuku. Okukodwa kuya kokubili! Isiphi isitolo esikhulu esishintsha kuphela amanani kanye noma kabili ngosuku?
Nakhu okwenzekayo ngempela. Ukulandelela izitolo ezinkulu ezintathu phakathi neminyaka emithathu-idatha yangempela, hhayi ukuqagela{2}}ngamanani ashintshashintshayo, amaphromoshini, isigaba sokudla esisha esenza umehluko phakathi nosuku, amanani okuvuselela afinyelela ku-7, eyisishiyagalombili, ngezinye izikhathi.aqabulayo nambili nsuku zonke. Impilo yebhethri yangempela?Sika izimangalo zabo phakathi.Mhlawumbe okubi kakhulu.
Amayunithi amaningi e-ESL anamabhethri ahlanganisiwe. Uma ibhethri lifa, ibhethri alishintshwa.Ilebula lonke liyashintshwa.Leyo lebula engu-30-yuan iba yindleko eqhubekayo, hhayi ukuthenga ngesikhathi esisodwa. Abahlinzeki bazonda uma lokhu kuvela.
Ukulahlekelwa nokulimala.Amalebula akhishwa amakhasimende. Izinqola zokuthenga zibashayile. Abafana bamasheya bayawalimaza ngesikhathi sokusetha kabusha ishalofu. Ukweba kuyenzeka-ungabuzi ukuthi kungani umuntu angantshontsha ithegi yentengo kagesi, kodwa kuyenzeka.
I-China Chain Store & Franchise Association-okungenzeka ukuthi ngo-2023, okungenzeka ngasekupheleni kuka-2022-ikhombe izinga lokulahlekelwa lonyaka lemboni cishe cishe ngonyaka.2%. Kumalebula angu-20,000 angu-30 yuan lilinye, kunjalo12,000 yuan ngonyakanje esikhundleni. Njalo ngonyaka. Phakade.
Esinye isitolo sasine-4% izinga lokulahlekelwaonyakeni wayo wokuqala ngenxa yokuthi isakhiwo seshelufu sidale -indawo yokuncinza kwethrafikhi ephezulu lapho amalebula obisi ayekhona. Izinto ezincane ezinjalo{2}akekho oxwayisa ngazo.
Ukhiye Womthengisi{0}}usengozini
Lolu daba alunakwa ngokwanele.
Awekho amazinga embonini. Uziro.Wonke umphakeli unezimiso zokuphathelene, isofthiwe yokuphathelene, yonke into ephathelene nokuphathelene. Khetha Umhlinzeki A, futhi kuwumshado no-Supplier A. Ingabe ufuna ukushintshela ku-Supplier B ngemva kweminyaka emithathu ngoba banamanani angcono? Siyakuhalalisela, amalebula akhona angu-20,000 manje asewudoti we-electronic. Qedela ukwakhiwa kabusha kwesistimu.
Olunye uchungechunge lwesifunda luzamile ukushintsha abahlinzeki ngemva kwengxabano ngezikhathi zokuphendula isevisi. Isilinganiso sokufuduka sasicishe sifane nokuqala okusha. Bagcina ngokuhlala nomhlinzeki wangempela,{2}okuthe umangaze{3}}kuthe kusenjalo wagcina engasaphenduli ezindabeni zabo.
Yini engenziwa ngakho?Xoxisana ngamalungelo okuthunyelwa kwedatha kusengaphambili.Thola imibhalo yesixhumi esibonakalayo kunkontileka. Buza mayelana nokuvuleka kwe-API. Okubaluleke kakhulu, hlola ukuthi inkampani izoba khona yini eminyakeni emihlanu. Abahlinzeki abaningi be-ESL abancane bavutha ngemali ye-VC bengenandlela yokuthola inzuzo. Uma bengena ngaphansi, i-hardware iyintandane.
Ubungozi bokuphelelwa yisikhathi kwezobuchwepheshe
Ubuchwepheshe busahamba ngokushesha. Izikrini ezinemibala ziya zishibhile. Ukuvela kwekhamera{2}okusekelwe endaweni. Amayunithi{4}amandla elanga ayavela. Ukuhlanganiswa kwe-NFC. Noma yini ethengwayo namuhla izobukeka ingeyakamuvaiminyaka emithathu kuya kwemihlanu.
Azikho izixazululo ezinhle lapha. Imiklamo ye-modular iyasiza uma ikhona. Ukuqashisa kudlulisa ubungozi obuthile kubahlinzeki. Ikakhulukazi lena yindawo eguqukayo ngokushesha futhi ukuhlela ngokufanele kuyadingeka.
Izindleko Zokuhluleka Kwephrojekthi
Nansi indaba yenhlekelele.
Regional esuphamakethe chain, mayelana40 izitolo, unqume ukungena-kakho konke ku-ESL. Umthengisi omkhulu, idumela elihle, kubonakala sengathi ukukhetha okuphephile. Badalulwe kuzo zonke izitolo ezingama-40 ngesikhathi esisodwa ezinyangeni ezintathu.
Izinkinga zaqala ngokushesha. Ukuhlelwa kwenethiwekhi kwenziwa ngamapulani aphansi, hhayi izinhlolovo zangempela zesayithi. Kuvele ukuthi izitolo zabo ezindala zinamashalofu ensimbi adala izindawo ezifile iziteshi eziyisisekelo ezingakwazi ukungena kuzo. Mayelana15% wamalebulakulezo zitolo nje... azizange zibuyekeze ngokuthembekile.
Ukuhlanganiswa ne-POS yabo yefa bekuyiphupho elibi. Uhlelo lwe-POS lwaluneminyaka eyishumi nanhlanu ubudala, lusebenza kulokho okungachazwa kuphela njengetheyiphu ye-digital duct. Wonke ama-push amanani ayenayoIzinga lephutha elingu-3%.. Hhayi 0.3% -3%. Kubi kakhulu kunamalebula ephepha.
Izisebenzi zasesitolo zazizonda. Ukuqeqeshwa kwaba amahora amabili e-PowerPoint. Akekho owaqonda ukuthi kufanele enzeni uma amalebula ebonisa amanani angalungile. Impendulo ezenzakalelayo yaba "vele ufake ilebula yephepha phezu kwayo," eyehlula yonke inhloso.
Ezinyangeni eziyisithupha zingenile, baqala ukususa amalebula buthule ezitolo zabo{0}ezisebenza kabi kakhulu. Iphrojekthi ayikaze ikhanselwe ngokusemthethweni{2}}ivele yayeka ukunwetshwa. Isimo sokugcina ukwaziwa: cishe uhhafu wamalebula asaphezulu, enye ingxenye isemabhokisini kumagumbi angemuva.
Isamba sokutshalwa kwezimali: endaweni ethile enyakatho ye3 million yuan. Isamba esicishiwe{1}secishiwe: mhlawumbe2 millionsalokho.
Siyini isifundo?Pilot kuqala. Njalo shayela kuqala.
Ingabe I-ESL Iwufanele Ngempela?
Lesi sigaba siza ngaphambi kwamamodeli wokuthenga ngoba yilokho wonke umuntu afuna ukukwazi.
Imali Ongayibala Empeleni
Ukwehliswa kwezindleko zabasebenziingokoqobo futhi iyalinganiseka. Ngamalebula ephepha, ukuguqulwa kwentengo ngakunye kusho ukuphrinta, ukusika, ukuya eshalofini, ukuthola umkhiqizo, ukufaka ilebula esikhundleni. Isisebenzi esinekhono singashintsha mayelana120 ngehorangaphansi kwezimo ezikahle{0}kufana nokungu-80 kuya ku-90 empeleni, ikakhulukazi ezitolo eziminyene.
Isuphamakethe enama-SKU angu-20,000, kucatshangwa ukuthi intengo engu-10% iyashintsha masonto onke, lawo amalebula angu-2,000, adinga amahora ayishumi nesithupha kuya kwayishumi nesikhombisa okusebenza. Ngo-25 yuan ngehora, lokho kungu-400 yuan masonto onke, ngaphezulu20,000 yuan ngonyaka. Izintengo ezivame kakhulu zisho ukonga okwengeziwe. Lezi zibalo ziqinile.
Ukwehliswa kwephutha lentengoOkubaluleke kakhulu kunalokho abantu abakuqaphelayo. Esikhathini selebula yephepha, ukungqubuzana phakathi kwenani leshelufu nentengo yokuphuma kwenzeka njalo. Izikhalazo zekhasimende, ukubuyiselwa kwemali, izinhlawulo zokulawula ezimweni ezimbi kakhulu. Enye inhlolovo yokudayisa{3}}yakwa-Nielsen noma okungenzeka uMcKinsey{4}}ibeka amanani entengo entengo esitolo esikhulu cishe cishe3%. I-ESL ithola lokhu ngezansi0.1%. Ukonga kwangempela kuncike ephutheni{1}}ezindlekweni zokuphatha, kodwa imali yangempela.
Amandla entengo anamandlainkulu, kodwa futhi inzima kakhulu ukuyibala ngoba kuncike ngokuphelele ekutheni ikhono liyasetshenziswa ngempela yini. U-Yonghui kubikwa ukuthi wenze umshayeli-izinombolo eziqondile ezingaqinisekile{2}}kodwa kuthiwa banqamula udoti womkhiqizo omusha ngokuphawulekayo ngentengo eguquguqukayo yezinto eziseduze{3}}zokuphelelwa yisikhathi, into efana30-40% ukunciphisa. Ubuchwepheshe buvumela lokhu; ukuthi inani lithwetshuliwe kuncike ekuxazululeni kwethimba lentengo.
Izinzuzo ze-Fuzzier
Amalambu okukhetha ama-LED, ukuhlanganiswa kwezinto, ulwazi lwekhasimende, "ukuguqulwa kwedijithali"-lezi zinzuzo zikhona, kodwa ukubeka izinombolo kuzo kunzima. Abathengisi bazobonisa izibalo ezihlaba umxhwele. Zithathe ngohlamvu lukasawoti.
Investment Payback Period Ukubalwa
Imodeli eyenziwe lula-yesitolo esikhulu esiphakathi nama-SKU angu-20,000:
Isamba sokutshalwa kwezimali:cishe 1 million yuan
Izindleko zokusebenza zonyaka:110,000-120,000 yuan
Izinzuzo ezingalinganiswa zonyaka:cishe 200,000 yuan
Isamba senzuzo yonyaka nxazonke80,000 yuan, isikhathi sokukhokha cisheIminyaka engu-12. Engeza izinzuzo ezingaqondakali futhi mhlawumbe iminyaka eyisikhombisa noma eyisishiyagalombili.
Eqinisweni, lesi sikhathi sokukhokha asisifushane. Amabhizinisi ochungechunge anesilinganiso enza kangcono. Izitolo ezinkulu ezizimele kufanele zicabange ngokucophelela.
Umbono Wezindleko Zomjikelezo Wokuphila
Ukuhlaziywa kwe-NPV kanye nesaphulelo sokugeleza kwemali kwesikhathi esizayo kuwumkhuba ojwayelekile. Imali onyakeni wesihlanu ayiyona imali namuhla, futhi{1}}izilinganiso zeminyaka eyishumi kufanele zibhekane nemijikelezo yokushintshwa kwebhethri, ukuvuselelwa kobuchwepheshe, kanye nokungaqiniseki okuvamile kwezitolo. Amaqembu ezezimali azokwazi ukuthi enzeni ngalokhu.
Ukuqhathaniswa kwamamodeli okuthengwa kwempahla kanye nezezimali
Ukuthenga-okukodwa:Khokha kusengaphambili, uphathe yonke into, izindleko zesikhathi eside eziphansi kakhulu-, kodwa ukugeleza kwemali okunzima kanye nayo yonke ingcuphe yokuphelelwa yisikhathi iyagcinwa.
Ukuqashisa ngezimali:Sabalalisa izinkokhelo phakathi neminyaka emithathu kuya kwemihlanu,{0}}irenti edonselwa intela, kodwa izindleko seziphelele zingaphakama ngo-20%. Ukuqonda ukuthi umnikazi wemishini ekugcineni kubalulekile.
Imodeli ye-RaaS:Ukubhalisa kwanyanga zonke, yonke into ifakiwe, cishe azikho izindleko zangaphambili. Ibiza kakhulu eminyakeni emihlanu{1}}mhlawumbe ngo-50% ngaphezu kokuthenga nje. Kodwa kuhle ukuhlola amanzi.
Izindlela ezihlanganisiwe zikhona. Izibonelelo zikahulumeni zikhona kwezinye izifunda. Izinzuzo zentela yokuncipha zikhona. Amaqembu ezezimali kufanele abambe iqhaza ukuze uthole imininingwane.
I-Market Price Reality
Ngesigaba somphakeli:Amabhrendi wamazwe ngamazwe afana ne-SES-imagotag ne-Primer charge premium{1}}ama-yuan angamashumi ayisithupha kuya kwamashumi ayisikhombisangamalebula angu-2.13-intshi. Abaholi basekhaya abafana noHanshow noZkong bakhonaamashumi amathathu{0}intoububanzi. Imikhiqizo emincane iphonsela phansiishumi nesikhombisa noma ishumi nesishiyagalombili yuankodwa izinga liyahlukahluka.
Izaphulelo zevolumu:Isaphulelo sika-15% kumayunithi ayi-10,000, u-25% noma ngaphezulu ngaphezu kuka-50,000. Amabhizinisi e-chain anamandla.
Izintengo zisehla:Cishe i-10% ngonyaka kule minyaka emihlanu edlule. Ayiphuthumi? Ukulinda kungase kukhokhe. Kodwa ungalindi unomphela.
Imicabango yokugcina
Qala ngesitolo esisodwa noma ezimbili ezimele.Zigijime izinyanga ezintathu kuya kweziyisithupha. Qoqa idatha yangempela. Okungokoqobo kuvame ukubukeka kuhlukile kulokho okuqagelayo.
Ezinkontileka: ungagcini nje ngokulungisa inani leyunithi yelebula. Izilinganiso zesiteshi eziyisisekelo, imigomo yelayisensi yesofthiwe, izikhathi zokuphendula isevisi, izintengo zezingxenye ezisele, izigaba zokuphuma{1}}konke lokhu kuyinkinga.Lwela intengo enezigaba, ukuvikelwa kwentengo, nokuphatheka kwedatha.
Isikhathi samanje senkokhelo ye-ESL sisehlangothini olude. Ezitolo ezinkulu eziningi ezizimele, kungase kungabi "inzuzo" okwamanje. Kodwa ezinkampanini eziwuchungechunge ezinamakhono entengo ashintshashintshayo, lawo athuthukayo okuthengisa ama-omnichannel, noma lawo abhekene nengcindezi enkulu yezindleko zabasebenzi, kusafanele ukuhlolwa okunzulu.
