Lapho u-Aldi Nord no-Aldi Süd beqala ukuhlola amalebula eshalofu kagesi kuzo zonke izitolo zabo zaseJalimane, abazange bakhethe umthengisi oyedwa futhi basebenze naye. Banikeze ubufakazi obunwetshiwe-bo{2}}bezilingo zomqondo nge-SoluM, SES-imagotag, Hanshow, ne-Price ngesikhathi esisodwa - amalebula ahlukene ezitolo ezihlukene, amaphrothokholi ahlukene, izitaki zesofthiwe ezihlukene, ishalofu elifanayo. U-Lidl ngokusobala uhambe umzila ohlukile futhi wazibophezela ku-SES-imagotag kusenesikhathi. I-Kaufland, inkampani engudadewabo ka-Lidl, ihlome izitolo ezingaba ngu-1,200 ngamathegi amanani edijithali omkhiqizo wodwa ngaphambi kokunwetshwa ngokuqhubekayo.
Leyo phethini - yabathengisi abakhulu abahlola amakhanda amaningi abakhiqizi be-ESL{1}}kuya-emakhanda ngaphambi kokwenza - isiphenduke inkambiso, hhayi okuhlukile. Futhi uhlu olufushane luhlala lwehlela emagameni amathathu afanayo. I-SES-imagotag (manje esebenza njenge-VusionGroup) iphethe isisekelo esikhulu kunazo zonke esifakiwe emhlabeni jikelele. I-SoluM, i-Samsung Electro{8}i-spinoff ye-Mechanics, ikhuphukele endaweni-yesibili emhlabeni jikelele. I-Pricer, inkampani yaseSweden eyasiza ukuhwebelana ngobuchwepheshe be-ESL emuva ngeminyaka yawo-1990, isalokhu inamandla egilosa yaseYurophu.
Amashidi acacisiwe awo womathathu abukeka afana ngokubuka nje. Gcoba ezidingweni zengqalasizinda, bese umehluko uqala ukuba semqoka kakhulu - ikakhulukazi uma uhlela ukukhishwa ezindaweni ezingamakhulu ngee{0}amalebula kayinki eshalofu kagesiesikalini.
Lapho Inkampani Ngayo Ivela Khona Empeleni - nokuthi Kungani Lokho Kulolonga Umkhiqizo Wayo
I-backstory ye-VusionGroup ayijwayelekile kulo mkhakha. Inkampani yaqala njenge-SES-imagotag e-France, kwase kuthi i-BOE Technology Group yathola isiteki sokulawula ngo-2019. Leso sivumelwano saxhuma i-SES endaweni yokukhiqiza ye-BOE e-Chongqing, leyo ngokusho kwenkampani edalula inamandla okukhiqiza angaphezu kwezigidi ezingu-300 zamayunithi e-ESL- futhi ihlala kumzila wesitimela wase-China{5}, eYurophu onqamula uhhafu wesitimela. impahla. Namuhla inkampani ibika ama-ESL angaphezu kwezigidi ezingama-72 axhunywe endaweni yayo yamafu ezitolo ezingaphezu kuka-15,500 15,500, ngokusho kwemibhalo yayo yezinkampani yango-2023.

Indaba yomsuka we-SoluM izwakala cishe ngengozi. I-Samsung Electro-I-Mechanics yayinesigaba se-ESL inkampani engumzali eyasibeka njengengekho{2}}ebalulekile. Ngo-2015 kwaqedwa. U-CEO u-Jun Sung-udonse onjiniyela bakwa-Samsung Electronics, wakha kabusha iqembu mayelana nekhono lesofthiwe, futhi wabeka kabusha i-SoluM njengendlela egcwele-yomhlinzeki oyinhloko - wokuklama, ukukhiqizwa, ukusatshalaliswa, nokuhlanganiswa ngaphansi kophahla olulodwa. I-SoluM iyona kuphela{10}}umthengisi wesithathu we-ESL ophezulu ongumnikazi wemigqa yayo yokukhiqiza ngokuqondile, okuhumushela ekuguquguqukeni kwentengo kanye nezikhathi zokuhola ezisheshayo. Ngo-2024, i-SoluM yayisidlule u-Pricer ngenombolo{13}}yesikhundla sokubili somhlaba, nezinkontileka ezisebenza efekthri yakwaVolkswagen eDresden, izikhungo ze-SpaceX, namaketanga egrosa afana ne-Loblaws ne-ShopRite yonkana eNyakatho Melika.
I-Pricer ayinakho ukulandisa kokukhula okuhle kakhulu, futhi lelo yingxenye yephuzu. Inkampani ibilokhu yakha ihadiwe yelebula yeshalofu likagesi e-Stockholm kusukela maphakathi-no-1990 - ngaphambi kokuba abathengisi abaningi bazi ukuthi i-ESL isho ukuthini. Ulwazi lwayo lwesikhungo ezinseleleni zokuxhumana ezendlalelo ezingokwenyama lujula. Ubudlelwano bekhasimende namaketanga egrosa aseScandinavia naseWestern Europe bubuyela emuva emashumini eminyaka adlule, futhi labo bathengisi abashintshi ngenxa yokuthi othile ushicilele ideshibhodi yefu emnandi.
Indlela Abakhiqizi Belebula Yeshalofu Kagesi Abaphezulu Abahluke Ngayo KuProthokholi
Buza noma yimuphi umdidiyeli wezinhlelo ukuthi yini ehlukanisa laba bakhiqizi abathathu ekusebenzeni, futhi impendulo ngokuvamile akuyona ikhwalithi yokubonisa noma usayizi welebula. Kuyindlela amalebula akhuluma ngayo ne-backend. Yenza lokhu kungalungile, futhi ubhekene nezibuyekezo ezehlisiwe, izindawo ezifile ngemuva kwamashelufu ensimbi, nokukhishwa okuhlala ezitolo ezingu-50.
I-VusionGroup iphushe kanzima ekusebenzisaneni okubanzi. Inkundla ye-VUSION isekela ukuxhumana okuphathelene-nemvamisa ephezulu kanye ne-BLE SIG Core 5.4, ngokubambisana okuhlanganisa okuhlanganisa i-Cisco-i-Meraki, i-HP-i-Aruba, i-Mist (iJuniper), i-Huawei, ne-Microsoft Azure. Abathengisi abasebenzisa esinye salezo zitaki zenethiwekhi bangasebenzisa-izindawo zokufinyelela ze-WiFi ezikhona njengamabhuloho okuxhumana e-ESL, banciphise izindleko zengqalasizinda ezizinikezele. Ngokusekelwe ekudalulweni kwezimali komphakathi, i-SES itshale cishe imali ephindwe kane kunalokho uPricer akuchitha ku-R&D phakathi nomjikelezo wokuthuthukiswa we-VUSION 2022.
I-SoluM ithatha indlela ehlukile yokwakha. Isistimu yayo ixhumana ngobunikazi obungu-2.4 GHz obungenantambo nge-USB dongle{2}izindawo zokufinyelela ezisekelwe - xhuma i-dongle ku-Mist AP, lungiselela ibhuloho le-ESL kudeshibhodi, futhi amalebula e-Newton aqala ukuthola izibuyekezo. Uhlelo luyashesha. Amalebula e-Newton aziwa ngokusheshaimijikelezo yokuvuselela ehlobene-nezingqinamba zokubonisa iphepha, futhi i-architecture ibamba ukuphushwa kwenqwaba emashumini ezinkulungwane zamathegi ngaphandle kokulibaziseka komugqa okukhungethe amasistimu okuqala e-BLE{0}}.
Bese kuba khona ukuxhumana kwe-infrared yakwaPricer - okuyiphrothokholi endala kakhulu esasetshenziswa, futhi okunzima ukuyicashisa. Amasistimu-asekelwe kumsakazo abelana ngokuba sengozini okukodwa: Ukuphazamiseka kwe-RF kusuka kumashelufu ensimbi, ama-coolers, nezindonga zikakhonkolo. Endaweni yegrosa egcwele ama-gondola ensimbi namakesi aqandisiwe, lawa akuwona amakesi asemaphethelweni - ajwayelekile. Indlela yokubona ye-Pricer ihambisana nokuphazanyiswa kwe-RF ngokuphelele. Ukuhwebelana{{7}kuwumugqa-we{9}}yezimfuneko zokubonwa phakathi kwama-transmitters namalebula. Kodwa lapho abanye abathengisi bebika ukwehluleka kwezibuyekezo ngezikhathi ezithile, ukwethembeka kukaPricer yingakho amakhasimende abo ase-Europe ehlala.
Yini ekulebula - nokuthi yini engemuva kwayo
Bobathathu abakhiqizi bakhela kuzibonisi ze-electrophoretic ze-E Ink, ngakho okukhiphayo okuyisisekelo okubonakalayo kubukeka kufana. Umehluko uhlezi ekujuleni komugqa womkhiqizo kanye -nonqenqema lobunjiniyela besimo.
Uchungechunge lwe-SoluM lwe-Newton cishe luwuhlu lomkhiqizo olubanzi kakhulu embonini. Osayizi basuka ku-1.6 kuye ku-11.6 amayintshi, abanokuhluka kwesiqandisi okulinganiselwe -ku-25℃, inguqulo ye-IP67-elinganiselwe yezimboni, imodeli yemibala eminingi esebenzisa i-E Ink Spectra, ne-Newton TOUCH enokusebenzisana kwe-capacitive phezulu. Impilo yebhethri ifinyelela eminyakeni eyi-10 ngaphansi kwezimo zokuvuselela ezijwayelekile (izibuyekezo ezingu-1–3 ngosuku), ngokwezicaciso zomkhiqizo we-SoluM - cishe ziphinda kabili lokho okuthenjiswa izimbangi eziningi.
Isu lezingxenyekazi zekhompuyutha ze-VusionGroup lincike ekuhlanganisweni kwe-ecosystem ngaphezu kokucaciswa kwezinga lelebula-. Amalebula abo anombala othembekile futhi osekelayo nge-E Ink Spectra. Kodwa ukuphakama kwangempela yilokho okuhlala eduze kwabo: I-AI-ishelufu elinamandla{4}}lokuqapha amakhamera ukuze kuthotshelwe i-planogram, amareyili evidiyo e-AdShelf eshalofu-emidiya enqenqemeni, kanye nenkundla ye-VUSION Cloud ehlanganisa amanani, izibalo, nokusebenza kudeshibhodi eyodwa. Uma uhlola i-SES kuzingxenyekazi zekhompuyutha zelebula kuphela, ulahlekelwa isu. Bathengisa ingqalasizinda yesitolo sedijithali - ilebula iyindawo yokungena.
Isici sehadiwe esivelele se-Pricer i-SmartFLASH - i-LED kulebula ngayinye ekhanyisa amaphethini ombala athile uma iqaliswa isistimu yokuphatha. Icala elisebenzayo: ukugcwaliseka kwe-oda ku-inthanethi. Uzakwethu wesitolo ukhetha ama-oda ngokuhamba ngezinyawo, i-SmartFLASH ikhanyisa ilebula elungile, futhi isikhathi sokukhetha sehla kakhulu. Ngokuvumelana nedatha yecala elishicilelwe likaPricer, cishe uhhafu wezitolo ezisebenzisa i-SmartFLASH zibone ukuncipha okulinganisekayo kokuphuma-kumazinga-esitoko ngenxa yokuthi isistimu efanayo iphinda kabili njengesexwayiso sokubuyisela isitoko.
Ukukhetha Umthengisi Ofanele - Kuncike Esitolo, Hhayi Ibhukwana
Impendulo eqotho ukuthi akekho kulaba bathengisi abathathu abahamba phambili emhlabeni wonke. Ukukhetha okulungile kuncike ezimeni okungekho ithebula lokuqhathanisa elingakwazi ukuthwebula.
Izitolo ezinkulu ezingu-600-ezisebenzisa i-Cisco Meraki futhi zihlela amanani aguquguqukayo e-omnichannel? Inkundla ye-VUSION ye-VusionGroup - ifu, ukuqapha ishalofu le-AI, ukuhlanganiswa kozakwethu benethiwekhi - kunzima ukufanisa ngaleso sikali.Ukuthunyelwa kwe-ESL kwe-Walmartkuzo zonke izitolo zase-US ezingu-2,300 zifakazele ukuthi i-SES ingasebenzisa esikalini sezwekazi.
Umthengisi omaphakathi-wemakethe ogxile ezindlekweni eziphelele zobunikazi phakathi neminyaka eyishumi? Ubunikazi bokukhiqiza be-SoluM bubanika amandla entengo, futhi impilo yebhethri yeminyaka eyi-10 ka-Newton isho ukuthi akukho okushintshwa ngobuningi onyakeni wesihlanu.Ukucatshangelwa kwezindleko ezisebenzayokubaluleke ngaphezu kwezici zefu uma ithimba lakho le-IT lingabantu abathathu.
I-European grocery chain-eneshelufu ejulile yensimbi kanye{1}}nezakhiwo ezipholile eziminyana kakhulu? Iphrothokholi ye-infrared ye-Pricer iqeda izindawo ezifile ze-RF ezihlupha-amasistimu asekelwe kumsakazo kulezi zindawo. Iminyaka engamashumi amabili-kanye yokucwengwa isho izimanga ezimbalwa osukwini lokuqala.
| Umthengisi | Ukuxhumana | Amandla Abalulekile | I-Fit engcono kakhulu |
|---|---|---|---|
| I-SES-imagotag (VusionGroup) | I-BLE 5.4 / i-HF / i-Wi-Fi yokuphathelene-ibhuloho le-Fi | Inkundla yamafu + ubambiswano lwe-ecosystem | Amaketango ebhizinisi, 500+ izitolo, amanani eziteshi zonke |
| I-SoluM | I-Proprietary 2.4 GHz nge-USB dongle | Ukukhiqiza okuhlanganisiwe kuqondile, ibhethri leminyaka eyi-10 | Phakathi-kuya{1}}kumaketango amakhulu, ukukhishwa{2}}okuzwelayo kwezindleko, izimboni |
| Intengo | I-infrared optical | RF-ukuthembeka kwamasosha omzimba, ukukhetha kwe-SmartFLASH LED |
Igrosa eliminyene, ishelufu yensimbi, izakhiwo ezipholile-ezisindayo |

Kuthiwani Ngabo Bonke Abanye?
I-SES, i-SoluM, ne-Pricer baphethe ingxoxo - kodwa akubona abanikazi bayo yonke imakethe yelebula yeshalofu likagesi. Isigaba esikhulayo sabathengisi be-ESL sigxile ezintweni ezingokoqobo ezisetshenziswa abakhiqizi bamabhizinisi ngezinye izikhathi abangazinaki: amaketanga esifunda anezitolo ezingu-20–80, ama-opharetha asemaphethelweni amancanyana, nabathengisi abadinga ukuboniswa kwe-e{4}}okuthembekile koyinki nokuvumelanisa amanani okungenantambo ngaphandle kokukhokhela inkundla yamafu yomhlaba wonke abangasoze bayisebenzisa ngokugcwele.
Lezi zinhlelo-zezimakethe zamashalofu e-electronic emakethe ngokuvamile zinikeza izakhiwo zemodular - eziqala ngesitolo esisodwa, zinwetshwe ngaphandle kokuguqulwa kabusha. Izingxenyekazi zekhompuyutha zivela ochungechungeni lwe-E Ink olufanayo oluphakela abathathu abakhulu. Isofthiwe ilula, imodeli yosekelo iyasebenza kakhulu-ivuliwe, futhi-izindleko zelebula ngayinye ziba ngaphansi. Ku-opharetha wegrosa wesifunda noma umthengisi okhethekile osebenzisa umshayeli wokuqala we-ESL, leyo nhlanganisela ingabaluleka ngaphezu kwanoma iyiphi imephu yomgwaqo yesici sebhizinisi. Ubuchwepheshe be-e{8}}bephepha nokuxhumana bufakazelwe. Umbuzo uthi ingabe umthengisi uyasiqonda isikali sakho.
Ngale Kwethegi Yentengo
Imakethe ye-ESL ihamba ngokushesha. Isisekelo esifakiwe emhlabeni wonke sikhula ngaphezu kuka-6% CAGR ngokuvumelana nezibikezelo eziningi zezimboni, cishe uhhafu wokutshalwa kwezimali ogeleza ubheke ezinkundleni ezihlanganisiwe ze-AI{2}. Bobathathu abathengisi baphishekela ku-AI{4}intengo eguquguqukayo eqhutshwa yi-NFC{{5}esekelwe ku-NFC{5}ekusebenzisaneni kwamakhasimende,-kanye nokwenza imali kwemidiya yokudayisa esemaphethelweni.
I-NFC ikakhulukazi ishintsha lokho okungenziwa ilebula. Umthengi uthepha ifoni yakhe kwilebula ye-ink ye-NFC-enikwe amandla{2}}bese ekhipha idatha yokudla okunempilo, ukunikezwa kokwethembeka, noma isixhumanisi sekhasi lomkhiqizo oqondile - alukho uhlelo lokusebenza oludingekayo. Bonke abathengisi abathathu basekela i-NFC ku-hardware yamanje, kodwa ukujula kokuhlanganiswa kwesofthiwe ngemuva kokuthepha ngakunye kuyahluka kakhulu.
Ingqalasizinda ye-ESL nayo iyahlangana namashelufu abanzi-amasistimu edijithali asemaphethelweni. Abathengisi manje sebematanisa izimpawu zedijithali ze-LCD namalebula e-e{2}}ephepha - a10.1{1}intshi yesibonisi se-LCD sesikrini esikabiliku-endcap, izinkulungwane zama-e{0}}amathegi ayinki eduze kwe-gondola. Iisayensi yokuziphatha ngemuva-kusethulo samanani onqenqemeniisiba yikhono abathengisi benkundla ye-ESL abashumeke ngokuqondile kusofthiwe yabo.
Abathengisi abawina isigaba esilandelayo ngeke kube yilabo abanelebula elingcono kakhulu. Bazoba yilabo inkundla yabo eyenza unqenqema lweshalofu luhlakaniphe - lusabela esidingweni, luhlanganiswe ne-inventory, futhi lukwazi ukuhlinzeka kokubili ukusebenza nokumaketha kuhadiwe efanayo.
imibuzo ejwayelekile ukubuzwa
Q: Imuphi umkhiqizi welebula lamashalofu kagesi onesabelo semakethe esikhulu kunazo zonke?
A: I-VusionGroup (ngaphambilini eyayiyi-SES-imagotag) iphethe isisekelo esikhulu kunazo zonke esifakiwe emhlabeni wonke, esinamalebula angaphezu kwezigidi ezingu-72 atshalwe ezindaweni ezingu-15,{3}} izitolo ngokuya ngokugcwalisa kwayo kwango-2023. I-SoluM ikleliswe endaweni yesibili futhi ihamba phambili eNyakatho Melika. I-Pricer ibambe isikhundla esiqinile kuyo yonke igrosa yaseYurophu.
Q: Kufanele ngibahlole kanjani abathengisi be-ESL esitolo sami?
I: Izinto ezine ezibaluleke kakhulu: indawo engokoqobo yesitolo sakho (amashalofu ensimbi kanye nokuminyana okupholile kuthinta amasistimu asekelwe ku-RF-), ingqalasizinda ye-IT ekhona (ukuhambisana nomthengisi wenethiwekhi), isikali sokukhishwa esihleliwe (i-pilot eyodwa vs. -}ikhulu{3}}ukuthunyelwa kwesitolo okuningi), kanye nesamba sezindleko zobunikazi phakathi neminyaka engu-7–10 kanye nokushintshwa kwesofthiwe yesofthiwe.
Umbuzo: Ngingakwazi yini ukuhlanganisa amalebula eshalofu e-electronic avela kubakhiqizi abahlukene esitolo esifanayo?
IMP: Kuyenzeka ngokobuchwepheshe kodwa akuvamile ukululekwa. Amalebula omthengisi ngamunye axhumana ngezivumelwano zobunikazi futhi adinga izindawo zawo zokufinyelela kanye nesofthiwe yokuphatha. Ukusebenzisa amasistimu amabili ngokuhambisana kuphinda kabili ubunkimbinkimbi bengqalasizinda kanye nokwesekwa okungaphezulu. Abathengisi abaningi benza ngendlela efanayo kumkhiqizi oyedwa we-ESL ngefomethi yesitolo ngasinye.
Q: Imuphi umugqa wesikhathi ongokoqobo we-ROI wamalebula eshalofu kagesi?
IMP: Abathengisi abaningi babika imbuyiselo phakathi kwezinyanga eziyi-18 kuya kwezingu-36, okuqhutshwa ngokuyinhloko ukonga kwabasebenzi ekushintsheni kwamanani kanye nokwehliswa kwamaphutha entengo. Izitolo ezinamaphromoshini avamile noma ukubala okuphezulu kwe-SKU zivamise ukubuyisela utshalomali ngokushesha. Amandla entengo ashintshashintshayo kanye nemali engenayo yemidiya yokudayisa evela kumashalofu-izikrini ezisemaphethelweni zinganciphisa umugqa wesikhathi ngokuqhubekayo.