Lo mhlahlandlela ubhalelwe opharetha bamakhemisi asebeqonda kakade ukuthi ama-ESL ayini futhi abafuna ukwazi ukuthi anengqondo ngendawo yabo ethile: ukuchayeka kokuthobela, izibalo zokusebenza, kanye nalapho ubuchwepheshe buzuza khona izindleko zabo.
Ukuthi Ukuthunyelwa Kwe-ESL Ekhemisi Kuhluke Kanjani Kokudayisa Okujwayelekile
Ukucaciswa kokuqala okuningi kokuhlolwa kwe-ESL kuyeqa: ikhemisi izindawo ezimbili ezihlukene zokuthengisa ezisebenza ngaphansi kophahla olulodwa, futhi akuwona womabili amakhandidethi okuthunyelwa kwe-ESL.
I-Rx/OTC Divide
Indawo yokukhipha amaphilisi - lapho imiyalelo yemithi igcwaliswa futhi ibhalwe ukuthi - ibuswa imithetho yebhodi yekhemisi kahulumeni futhi isebenza ngaphansi kwezimfuneko zokulebula ezingahlanganise lutho namashalofu{2}}amathegi amanani onqenqema. Ama-ESL awabalulekile lapha, futhi ukuhlola iphrojekthi yekhemisi ye-ESL ukuze kufakwe indawo ye-Rx kubonisa ukungaqondi kahle kokubili ubuchwepheshe kanye nendawo yokulawula. IUhlaka lwe-FDA lwe-OTC ngokumelene nokulebula kwemithi kadokotelaikwenza kucace ukuthi lezi yizizinda ezihlukene zokuthobelana.
Ama-ESL angaphambili-ekugcineni kwesitezi se-OTC: ingxenye yokudayisa ephethe amavithamini, amakhambi abandayo, imikhiqizo yokunakekela komuntu siqu,{1}}izinto zosizo lokuqala, nokuthengiswayo kwesizini. Lapha kulaphoukuthunyelwa kwe-ESL yokuthengisakuyasebenza, futhi yilapho ukunemba kwentengo, ukuhambisana, kanye nezimpikiswano ezisebenza kahle zabasebenzi zifika khona.
Kungani Izibalo Ziphakeme Ekhemisi
Ukungafani kwentengo ekhemisi kunesisindo esihlukile kunephutha elifanayo esitolo sezingxenyekazi zekhompyutha. Iziguli ezithenga imithi ye-OTC ngokuvamile ziba yimali engenayo engaguquki, ukuphatha izimo ezingalapheki, noma ukwenza izinqumo{1}}ezizwelayo zentengo mayelana nempilo yazo. Ishelufu yenani elingafani nalokho elikukhokhiswayo kurejista ayidali nje ukungezwani - lilimaza ubudlelwano bokwethembana ikhemisi elincike kubo-ukugcinwa kwesikhathi eside. Iimiphumela yokungafani kwamanani entengonwebela ngale kokwenziwayo komuntu ngamunye kuye ekuchayekeni ukuthobela kanye nolwazi lwesiguli esikalini.
Yini Eboniswa Ikhemisi ESL - Futhi Kungani Idlula Intengo
Umsebenzi oyinhloko uqondile: Ama-ESL ashintsha omaka bephepha ngezibonisi ze-e{0}}ezingenazintambo ezibuyekezwa ngokuzenzakalelayo lapho amanani eshintsha ohlelweni lokuphatha olumaphakathi. Uma iphromoshini iba bukhoma kurejista, ilebula leshalofu liyibonisa kanyekanye - akukho ukuphrinta, akukho ukushintshwa ngesandla, akukho ukunensa.
Kodwa amandla athakazelisa kakhudlwana ku-opharetha basekhemisi yilokho okunye lawa malebula angakubonisa. Iikhono lokubonisa{0}izinkundla eziningiyezinhlelo zamanje ze-ESL zisekela ulwazi olungaphezu kwentengo, futhi endaweni yekhemisi, enezinhlelo zokusebenza eziphathekayo:
- Intengo yamayunithi- idingeka ngokomthetho ezifundazweni ezimbalwa kanye nesevisi yangempela yeziguli eziqhathanisa osayizi bomkhiqizo. Ukubonisa izindleko zeyunithi ngomthamo ngamunye noma iwunsi ngayinye kuqeda iphuzu elivamile lokudideka kuvithamini nendawo yokwengeza.
- Amakhenikha okukhangisa- "Thenga 2, Yonga $3" noma "Intengo Yobuqotho: $X.XX" ikhonjiswe ngokuqondile ngezansi kwento, esikhundleni sezimpawu ezihlukene okungenzeka azimiswa kahle. Lokhu kuwusizo ikakhulukazi ezinhlelweni zokwethembeka ekhemisi lapho intengo yeshalofu nenani lelungu kuhlukile.
- Izinkomba zesigaba- abaklami abalula njengokuthi "I-Daytime Formula" noma "Abangalali-Ababozeli" abasiza iziguli ukuthi zizulazule ezigabeni ze-OTC ngaphandle kokudinga usizo lwabasebenzi. Ekhemisi elimatasatasa, ukwehlisa inani lemibuzo{3}}yendawo yemibuzo yomsebenzi kunenzuzo yangempela yokusebenza.
- Izimpawu zesimo sesitoko- kumasistimu anokuhlanganiswa kwempahla ebukhoma, amalebula angabonisa lapho into ingekho esitokweni, eqondisa iziguli kwezinye izindlela kunokuba zizishiye zisesha ishalofu elingenalutho.
Akukho kulokhu okudinga ihadiwe eyengeziwe. Zidinga idatha ehlanzekile yomfula kanye nokucushwa kwesofthiwe okufanele - yingakho ikhwalithi yedatha iyimfuneko ekusetshenzisweni kwe-ESL, hhayi umcabango wakamuva.
Ukuthobela Amanani Ekhemisi: Lokho Okudingwa Imvelo Elawulayo Empeleni
Igama elithi "ukuthobela" livela cishe kuzo zonke izingcezu zokumaketha ze-ESL, ngaphandle kwencazelo eminingi yokuthi lisho ukuthini ekusebenzeni. Kubasebenzi bamakhemisi, uhlaka olufanele{1}}luwumthetho wezinga lokuvikelwa kwabathengi, hhayi ukulawulwa kwekhemisi kukahulumeni.
Izinhlelo Zokunemba Kwezintengo Zombuso
Izifundazwe eziningi zase-US zinemithetho edinga ukuthi inani elikhokhiswayo kurejista lifane nenani eliboniswe eshalofini. Ukuphoqelela ngokujwayelekile kuphathwa iminyango yesisindo nezilinganiso zezwe, eqhuba ukucwaninga kwezikhathi ezithile kwezindawo zokuthengisa - okuhlanganisa izindawo ezingaphambili zekhemisi. Ngokuvumelana neIncwadi ye-NIST 130, ehlinzeka ngomthetho wemodeli izifundazwe eziningi eziwuthathayo ngokunemba kwentengo, izilinganiso zamaphutha ezivumelekile zivame ukuchazwa, futhi izitolo eziweqa ngokuqhubekayo zibhekana nezinhlawulo ezikhulayo.
Ukuchayeka kokuthobela okuvela kumathegi wephepha akuqageli. Iphromoshini efakwe ku-POS engakabuyekezwanga mathupha eshalofini idala ukwephulwa kokunemba kwesikena phakathi nesikhathi sokuba khona komehluko. Ekhemisi elisebenzisa imijikelezo yezikhangiso yamasonto onke kumakhulu ama-OTC SKU, inani lamathuba angawodwana okuthi lokho kuhluke likhulu.
II-National Retail Federationiqaphele ukuthi ama-ESL abhekana ngokuphumelelayo nenkinga yokunemba kwesikena ngokususa isinyathelo sokwenziwa lapho ukuhluka okuningi kwentengo kuqala khona - igebe phakathi kokuthi inani lishintsha kusistimu nalapho livela onqenqemeni lweshelufu.
I-Audit Trail Advantage
Ngaphandle kokunemba, izinkundla zokuphatha ze-ESL zesimanje zigcina amalogi anesitembu sesikhathi saso sonke isibuyekezo selebula: iyiphi intengo ebonisiwe, lapho ishintshile, nokuthi yiziphi izindawo zesitolo ezibuyekeziwe. Uma ukuhlolwa kokuthobelana kuphakamisa umbuzo mayelana nokuthi ingabe iphromoshini ibisebenza eshalofini ngesikhathi esithile, leyo log iyimpendulo eqinisekiswayo. Amasistimu asekelwe ephepheni-anikezeli ngokulingana - umaka wangaphambili uyalahlwa lapho ushintshwa. Lokhu kungenye yeizinzuzo ezibhaliweokuba nenjongo ikakhulukazi ekucwaningeni{0}}izindawo zokuthengisa ezibucayi.
Lapho Abasebenzi Bamakhemisi Babona Umthelela Olinganisekayo
Izindawo ezintathu ezihlala zibala i-ROI yokusebenza ekusetshenzisweni kwe-ESL yekhemisi. Ukuthi ngayinye ibaluleke kangakanani kuncike esitolo esithile, kodwa kufanelekile ukulinganiswa ngaphambi kokukhuluma nabathengisi.
Umsebenzi Ubuyiselwe Ekuphathweni Komaka
Imijikelezo yezikhangiso yamasonto onke endaweni engaphambili yekhemisi ingathinta amakhulukhulu ama-SKU kanyekanye. Ukuphatha ithegi okwenziwa ngesandla kudinga ukuphrinta amalebula amasha, kubekwe into ngayinye phansi, futhi esikhundleni sikamaka ngokunembile - umsebenzi oqhudelana{2}}nemisebenzi ebhekene nekhasimende ngokuqondile. Ezimweni lapho abasebenzi basekhemisi sebevele benwetshiwe kukho konke ukunikezwa, ukubonisana nesiguli, kanye{4}}nosekelo lwangaphambili, umzuliswano womaka wamaviki onke uwumthwalo wangempela wokusebenza.
Ama-ESL aqondisa kabusha ngaleso sikhathi. Iphromoshini ibuyekezwa ngokuzenzakalelayo; abasebenzi akudingeki ukuthi bawusebenzise ezingeni leshalofu. Imali eyongiwe ilingana nokuthi zingaki izinguquko zentengo ezenzeka masonto onke nokuthi mangakhi amahora-ezisebenzi ezisetshenziswa lezo zinguquko njengamanje. Leyo nombolo kufanele ilandelelwe inyanga yonke ngaphambi kokuqala ukuhlolwa kwe-ESL - iba yisisekelo semodeli yezezimali. Kuyalinganisela i-ROI yakho, lokho kubalwa kwamahora amasonto onke kuwukuguquguquka okubaluleke kakhulu.
Isikhathi Sokuphromotha Nokuvumelana Kokwenza
Iphromoshini eba bukhoma ku-POS ngoMsombuluko ekuseni kodwa ingafinyeleli eshalofini kuze kube uLwesibili ntambama idala izinkinga ezimbili ngesikhathi esisodwa: isitolo sithengisa ngentengo enyusiwe ngaphandle kokuthi ishalofu liyisayinile, esusa umkhawulo ngaphandle kokuhlomula kwekhasimende; futhi lapho abasebenzi begcina bebuyekeza omaka, ukukhushulwa bekulokhu kusebenza kancane ngokungaguquki ezindleleni ezihlukene. Ukuhlela i-ESL kuqeda lokhu. Amaphromoshini ayasebenza futhi aphelelwa yisikhathi ngesikhathi esinqunyiwe, ngokungaguquki, ngaphandle kokudinga noma ubani ukuthi awabulale esitolo.
Kubasebenzi bekhemisi abawuchungechunge, lokhu kuvumelana kudlulela kuyo yonke indawo kunethiwekhi ngesikhathi esisodwa - okuholela emandleni ahlobene:intengo eguqukayokanye-nezinyuso ezizwelayo zesikhathi ezingeke zikwazi ukuzisebenzisa mathupha esikalini.
I-Checkout Friction
Uma izintengo zamashalofu zifana ngokuthembekile nezintengo ze-POS, izingxabano zokuphuma ziyanyamalala kakhulu. Lokhu kunzima ukukubala kunokulondoloza imali yezisebenzi kodwa kubaluleke kakhulu ekusebenzeni kwekhemisi, lapho ukusebenzisana kokukhokha kuvame ukwenzeka ekhawuntani yekhemisi - lapho abasebenzi bephethe khona kanyekanye eminye imisebenzi - kunaserejista ezinikele enomphathi oseduze. Iumthelela obanzi wokusebenzayokuqeda izingxabano zamanani entengo kufanelekile ukucatshangelwa ngalé kwezindleko zomsebenzi ngamunye.
I-Chain Pharmacy vs. Ikhemisi Ezizimele: I-ROI Case Iyahluka
Esinye sezikhala ezizwakalayo ekumbozweni kwe-ESL ukucabangela ukuthi bonke opharetha bamakhemisi bahlola ubuchwepheshe ngendlela efanayo. Abakwenzi, futhi ukwethembeka kulowo mehluko kubalulekile.
Icala lekhemisi leChain
Kubasebenzi bekhemisi abawuchungechunge abaphatha inqwaba kumakhulu ezindawo, ama-ESL abhekana nenkinga ethile yenhlangano: ukungaguquguquki kokusetshenziswa kuyo yonke inethiwekhi esabalalisiwe. Iphromoshini yamasonto onke ehlulekayo ukuba bukhoma ngesikhathi ezindaweni ezingu-20% akuyona inkinga yethegi yeshalofu - inkinga yemali engenayo kanye nokuhambisana nesilinganiso. Ukuphathwa kwe-ESL okumaphakathi kuxazulula lokhu ngokukhipha ukusetshenziswa kwezandla zesitolo ngasinye ngokuphelele. Abaphathi besifunda bangaqinisekisa ukuthobela iphromoshini kunethiwekhi yonkana ngaphandle kokuvakasha kwenkambu, okushintsha ingqikithi yokuphatha yokusebenzisa izinhlelo zokuphromotha eziyinkimbinkimbi. Lokhu kukhombisa inani elibonwa kulouchungechunge-ukukhishwa okubanziegiyeni, lapho-izinga lenethiwekhi liwumshayeli oyinhloko wokutholwa.
Icala Lekhemisi Elizimele
Ekhemisi -elilodwa elizimele, izibalo zicophelela kakhulu. Ukonga kwabasebenzi kungokoqobo kodwa kuncane ngokwemibandela ephelele. Izinzuzo zokuthobela nokunemba zisebenza ngokulinganayo, kodwa ayikho inkinga-yezinga lenethiwekhi okufanele ixazululwe.
Indlela eyenziwe lula yokufaka isinqumo: thatha amahora akho amanje eviki uwachitha ekuphathweni komaka be-OTC, phindaphinda ngezindleko zakho zokusebenza zehora ezigcwele ngokugcwele, bese uphindaphinda ngo-52. Lezo izindleko zaminyaka yonke zomsebenzi ama-ESL azoziqeda noma zehlise kakhulu. Qhathanisa lokho nezindleko zaminyaka yonke zohlelo lwe-ESL (izingxenyekazi zekhompuyutha ezikhokhelwe phezu kwempilo ewusizo, kanye nesofthiwe nokusekelwa). Uma ukonga kwabasebenzi kukhava izindleko zesistimu phakathi nezinyanga ezingama-24-36, ipensela yokutshala imali iyaphuma. Uma isikhathi sokukhokha sidlula izinyanga ezingama-36, inhlokodolobha ingase isetshenziswe kangcono kwenye indawo ngaphandle kwalapho ukuchayeka kokuthobelana noma ukuvama kwezingxabano zokuphuma kwengeza kulokho okuphuthumayo.
Amakhemisi azimele anezitezi ezinkulu ze-OTC, izinhlelo ezisebenzayo zokuphromotha zamasonto onke, kanye nesikhathi esinqunyelwe sabasebenzi anecala eliphoqelela kakhulu. Labo abane-assortment encane ye-OTC kanye nezinguquko ezimbalwa zentengo zeviki cishe azikwenzi - futhi akekho umthengisi onesibopho okufanele abatshele ngenye indlela.
Ungakuqala Kanjani Ukuthunyelwa Kwe-ESL Ekhemisi: Ukulandelana Okusebenzayo
Amaphrojekthi ekhemisi e-ESL angena ezinkingeni ngokuvamile enza kanjalo ngoba izimfuneko zokuhlanganisa azizange zicaciswe kusengaphambili. Uchungechunge olulandelayo lubonisa lapho iningi lomsebenzi wangempela lenzeka khona.
Isinyathelo 1: Hlola Indawo Yelebula Yakho Yamanje
Ngaphambi kokucela iziphakamiso zomthengisi, bhala isisekelo. Mangaki ama-OTC SKUs angaphambili aphethe? Zingaki izinguquko zentengo ezenzeka ngeviki elijwayelekile? Iyiphi isistimu okwamanje elawula intengo - i-POS ezimele, isistimu yokuphatha ikhemisi enamamojula okuthengisa, ifayela lentengo yebhizinisi eliphushwa lisuka kundlunkulu? Lesi sisekelo sinquma ububanzi bokusebenzisa futhi siveze ubunkimbinkimbi bokuhlanganisa ngaphambi kokuthi kube isimanga esimaphakathi-sephrojekthi.
Isinyathelo sesi-2: Qinisekisa Izidingo Zokuhlanganiswa Kwesistimu
Ama-ESL aletha inani lawo ngokudonsa idatha yentengo emthonjeni ofanayo njenge-POS. Uma lokho kuxhumana kudinga ukuthuthukiswa kwe-API yangokwezifiso, lezo zindleko zingezabhajethi yephrojekthi. Abathengisi abaningi be-ESL yebhizinisi banikela{2}}izixhumi ezakhelwe ngaphambili zamaplathifomu avamile e-POS okuthengisa; opharetha bamakhemisi abasebenzisa izinhlelo zokuphatha ikhemisi kufanele baqinisekise ukutholakala kwesixhumi ngaphambi kwesikhathi sokuhlola. Iinqubo yokufakaiqondile ku-hardware - wukuhlanganiswa kwesofthiwe okunquma umugqa wesikhathi wephrojekthi kanye nezindleko. Futhi kufanelekile ukuqinisekiswa kulesi sigaba: yiniiphrothokholi engenantambouhlelo olusebenzisayo, nokuthi ingabe isakhiwo sakho sesitolo sidinga ingqalasizinda eyengeziwe ukuze simbozwe ngokugcwele.
Isinyathelo sesi-3: Linga Ngezigaba Eziphakeme-zesivinini se-OTC Okokuqala
Ukufakwa-okugcwele phansi kusukela osukwini lokuqala kwethula ubungozi obungadingekile. Ukuqala ngezigaba ezimbili noma ezintathu eziphezulu-zesivinini se-OTC - umkhuhlane, izinqamuleli, amavithamini - avumela ithimba ukuthi liqinisekise ukusebenza kwesistimu, ukutholwa kwabasebenzi, kanye nokunemba kwedatha ngaphambi kokunwetshwa ku-assortment ephelele. Umshayeli wendiza uphinde akhiqize idatha yokusebenza kwangempela yecala lebhizinisi langaphakathi ngaphambi kokuba enze enye imali.
Izinto Ezintathu Okufanele Uziqinisekise Ngaphambi Kokukhetha Umthengisi
Ukukhethwa komthengisi kuma-ESL ekhemisi kufanele kubhekwe kabanzi kunalokho okuhlinzekwa yimihlahlandlela yokuthenga eminingi. Imibuzo emithathu inqamula iningi lomsindo wokuhlola:
- Ingabe i-hardware yabo ilingana nomphetho weshalofu lakho?Ukulungiselelwa kwamashelufu ekhemisi kuyehluka - emaphethelweni amancane, okukhethekile okuboniswayo, nezigaba ezifakwe efrijini konke kubeka imingcele ebonakalayo. Ubukhulu belebula nezinhlelo zokukhweza zidinga ukuqinisekiswa ngokumelene namaphrofayela eshalofu langempela ngaphambi kokuthenga. Umthengisi ongakwazi ukunikeza ikhemisi{3}}izithenjwa zokufaka eziqondile akufanele zifakwe ohlwini olufushane.
- Ingena ini inkundla yokuphatha, futhi ifinyeleleka kangakanani?Ngezinjongo zokuthobelana, udinga amarekhodi anesitembu sesikhathi ezibuyekezo zelebula ezingabuyiselwa ngesikhathi sokuhlolwa. Cela abathengisi ukuthi babonise ukuthi lokhu kusebenza kanjani ekusebenzeni, hhayi nje ukuqinisekisa ukuthi isici sikhona.
- Imuphi umugqa wesikhathi ongokoqobo wokuhlanganisa ne-POS yakho ethile noma uhlelo lokuphatha ikhemisi?Izixhumi{0}ezakhiwe ngaphambilini zinciphisa kakhulu lokhu. Ukuhlanganiswa ngokwezifiso kwengeza izinyanga nezindleko. Thola okucacisiwe, hhayi okujwayelekile, kulokhu ngaphambi kokusayina noma yini.
Ukuze uthole ukuqhathanisa okubanzi kwalokho okufanele ukubheke kubo bonke abahlinzeki, iIsilinganiso somkhiqizi we-ESLihlanganisa ukuhluka okubalulekile okufanele kubuyekezwe ngaphambi kwezingxoxo zomthengisi.
Imibono Eyiphutha Evamile Okufanelekile Ukubhekana Nayo
"Ama-ESL azosingatha ukuthobela kwethu ukulebula endaweni yokusabalalisa."
Ngeke. Ukuthobela amalebula kadokotela kulawulwa yimithetho yebhodi lekhemisi kahulumeni futhi kusebenza kumalebula akhipha izidakamizwa - isizinda esihluke ngokuphelele kumathegi angaphambili-ezitolo zokuthengisa. Ukuhlanganisa lokhu kokubili kubonisa iphutha lesikophu elingaphazamisa iphrojekthi enomsindo ngenye indlela.
"Ama-ESL asusa amaphutha entengo ngokuphelele."
Cabanga ngalokho okwenzekayo ngempela lapho umthengisi efaka inani lephromoshini elingalungile kusistimu yomthombo: i-ESL ibonisa leyo ntengo engalungile ngokunembile nangokuphazima kweso kuwo wonke amalebula esikophu. Ama-ESL asusa amaphutha asuka kunqubo yokumiselela umaka. Bakhiqiza kabusha ngokwethembeka noma yini eshiwo idatha ekhuphukayo - okusho ukuthi ikhwalithi yedatha ekhuphukayo iyimfuneko, hhayi into elungiswa yi-ESL. Isifaniso esiwusizo: ukushintsha usuka kumephu wephepha uye ku-GPS akusizi uma ikheli olifakile lingalungile.
Imigqa yesikhathi yokukhokha:abathengisi ngezinye izikhathi baveza ukuqagela kwe-ROI okusekelwe-ezimakethe zezabasebenzi{1}}ezibizayo kakhulu noma{2}}izitolo ezinkulu zefomethi. Ibanga lezinyanga eziyi-18–36 elivela ezingxoxweni eziningi zomkhakha libonisa ukusabalala okubanzi kokusatshalaliswa kwangempela. Ukuze uthole ukuqagela okungokoqobo, sebenzisa izindleko zakho zokusebenza, intengo yakho yangeviki{7}shintsha ivolumu, kanye nobunkimbinkimbi bakho bokuhlanganiswa kwesistimu - hhayi ama-avareji emboni. Iizindleko zangempela zokuthumelaziyahlukahluka kakhulu ngosayizi womsebenzisi nendawo.
imibuzo ejwayelekile ukubuzwa
- Ingabe amalebula eshalofu e-elekthronikhi ayadingeka ukuze kuthotshelwe amanani ekhemisi?
- Cha. Ama-ESL awagunyaziwe yinoma yimuphi umthetho wamanje wase-US. Ziyinketho yobuchwepheshe esiza opharetha ukuthi bahlangabezane nezimfuneko zokunemba kwentengo ezikhona ngokwethembeka kakhulu kunamasistimu okwenziwa ngesandla. Inzuzo yokuthobela ingokwesakhiwo - isusa isinyathelo somuntu lapho kwenzeka khona amaphutha amaningi - hhayi ibhokisi lokuhlola elilawulayo.
- Ingabe ama-ESL angabonisa ulwazi ngaphandle kwentengo ekhemisi?
- Yebo, kuye ngesikhulumi sokuphatha. Amasistimu amanje asekela amanani eyunithi, amakhenika wokuphromotha, izihlonzi zesigaba, izigaba zentengo yokwethembeka, nezinkomba zesimo sesitoko. Amandla adinga idatha ehlanzekile yomfula kanye nokucushwa okufanele, kodwa izingxenyekazi zekhompuyutha zisekela{2}}ukuboniswa kwezinkundla eziningi emigqeni eminingi yamanje yomkhiqizo.
- Uyini umugqa wesikhathi ongokoqobo we-ROI wokuthunyelwa kwe-ESL yekhemisi?
- Izibalo zemboni zivame ukusho izinyanga eziyi-18-36, kodwa inombolo efanele yokusebenza kwakho incike ezindlekweni zakho zokusebenza, intengo yakho yamasonto onke{2}ishintsha ivolumu, kanye nobunkimbinkimbi bakho bokuhlanganisa. Yakha imodeli yakho usebenzisa ithegi{4}}yamahora okuphatha wamanje ngaphambi kokwamukela izilinganiso zomthengisi.
- Kuthatha isikhathi esingakanani ukuthunyelwa kwe-ESL yekhemisi?
- Umshayeli wendawo-oyedwa ezigabeni ezimbili noma ezintathu ze-OTC angasebenza emavikini ambalwa uma ukuhlanganisa sekuqinisekisiwe. Ukufakwa{2}}okugcwele phansi ngokuvamile kuthatha izinyanga ezimbili kuya kwezintathu. Ukukhishwa kochungechunge ezindaweni eziningi kuyizinhlelo eziningi-zekota, nomsebenzi wokuhlanganisa onquma indlela ebalulekile.
- Kwenzekani ngezintengo zamashalofu uma isistimu ye-ESL ingaxhunyiwe ku-inthanethi?
- E-izibonisi zikayinki ziyathandeka - zigcina-isithombe sazo sokugcina esibonisiwe ngaphandle kwamandla. Uma isistimu ilahlekelwa ukuxhumeka, amalebula ayaqhubeka ebonisa intengo yokugcina ephushelwe kuwo. Izinkundla eziningi zebhizinisi zihlanganisa ukuqapha okwazisa opharetha ngokwehluleka kwamalebula ngamanye. Inqubo yokuhlonza nokushintsha amalebula ahlulekile kufanele ibe yingxenye yanoma yiluphi uhlelo lokuphakelwa.
Isifinyezo Esiqotho
Amalebula eshelufu e-elekthronikhi axazulula isethi yezinkinga echazwe kahle ezitolo zekhemisi: ukunemba kwamanani entengo, isikhathi sokuphromotha, ukuchayeka kokuthobelana okuvela ekulethweni komaka okwenziwa ngesandla, kanye nezindleko zabasebenzi zokuphathwa komaka kwamasonto onke. Ubuchwepheshe bukhulile, izinzuzo zokusebenza zingokoqobo, futhi icala lebhizinisi liyavikeleka - ku-opharetha olungile.
Ikhemisi-iqiniso eliqondile liwukuthi indawo efanelekile ingaphambili le-OTC, hhayi indawo yokusabalalisa impahla; iziteki zokuthobela ziphakeme kunezokuthengisa okuvamile; futhi ukubala kwe-ROI kwekhemisi elizimele kudinga izinombolo ezithembekile, hhayi amabhentshimakhi emboni. Ama-opharetha aqala ngalowo mehluko enza izinqumo ezingcono mayelana nokuthi aqhubekele phambili futhi kanjani.
Uma usesigabeni sokuhlola, isinyathelo esilandelayo esisebenziseka kakhulu siwukuhlola{0}okungamaviki amane kwethegi yakho{1}}yabasebenzi bokuphatha, okulandelwa ingxoxo yomthengisi esekelwe kuleyo nombolo ethile. Konke okunye kulandela ukusuka lapho. Ukuze uthole ukujula kokubheka ukuthi kanjaniIzixazululo ze-ESLingalungiselelwa ukusethwa okuqondile kwekhemisi lakho, imininingwane kufanele ibuyekezwe ngaphambi kocingo lwakho lokuqala lomthengisi.
