Umbiko kaFreeman's 2024 Exhibitor Trends Report ubeke inombolo kulokho abaphathi bamadokodo asebazizwa: U-93% wababonisi bathi ikhwalithi yomthofu ingumphumela obaluleke kakhulu, nokho kuphela u-49% obika ukwaneliseka ngemiphumela yabo yokutholwa komthofu. Khonamanjalo, ucwaningo oluhlukene oluvela kwabathile luthole ukuthi u-94% wabakhangisi bakholelwa ukuthi inkampani yabo iyehluleka ukuguqula imicimbi ibe ngamathuba. (cvent.com)
Lezo zibalo ezimbili zichaza izinkinga ezahlukene. Eyokuqala imayelana nalokho okwenzeka edokodweni. Okwesibili kumayelana nokuthi kwenzekani ngemva kwalokho.Izibonisi zekhiyoski ezisebenzisanayobhekana ngqo nenkinga yokuqala. Abalulungisi okwesibili-futhi benze sengathi kungenjalo bamosha imali.
Lo mehluko ubalulekile ngoba ababukeli abaningi babhekana nezinkinga zombili ngesikhathi esisodwa, futhi bayaqinisana. Ukuthwebula idatha okungekuhle kuholela ekulandeleleni{1}okujwayelekile; Ukulandelela okujwayelekile{2}}kuzitshwa; ukuzitshwa kokufinyelela kwenza yonke i-investimenti yombukiso ibukeke njengecishiwe-. Amakhiyoski anganqamula lowo mjikelezo esigabeni sokuthwebula, kodwa kuphela uma inqubo eya phansi isilungele ukuthola idatha engcono.
I-Capacity Bottleneck Akekho Umuntu Oyibhajethi
Ummeli onekhono ophatha imikhiqizo ye-B2B eyinkimbinkimbi-esebenza ngokuzenzakalelayo yezimboni, isofthiwe yebhizinisi, izingxenye zokukhiqiza ezikhethekile{2}}zingabandakanya izivakashi eziyisishiyagalombili kuya kweziyishumi ngokuphusile ngehora. Hhayi izikena zamabheji. Izingxoxo zangempela zobuchwepheshe lapho ukufaneleka kwenzeka khona, lapho ufunda khona umugqa wesikhathi, igunya lesabelomali, kanye nokuthi inkinga abayichazayo ingesinye isisombululo sakho esifanelana ngempela yini.
Emibukisweni emikhulu efana ne-IMTS, PACK EXPO, noma i-Automate, ithrafikhi ayihambi ngokulinganayo. Kunokuqhuma ngemva kwamazwi abalulekile asekuseni, elinye{1}}igagasi lantambama, izindawo ezifile phakathi kwamaseshini. Phakathi nalokhu kuhlinza, idokodo elingu-20x20 elinama-reps amathathu lifika ophahleni lokusebenzisana okungamakhwalithi angu-30 ngehora kuyilapho amakhulu abahambele umcimbi edlula ezindleleni eziseduze.
Amakhiyoski asebenzisanayo asebenza njengokucubungula okufanayo. Ngenkathi abasebenzi besebenzisana nabantu abadinga ukujula kobuchwepheshe, isikrini esithintwayo sisingatha ukutholwa{1}}kwesendlalelo sokusebenzelana kwawo wonke umuntu: izihleli zomkhiqizo, ukubhekwa kwemininingwane, ukuboniswa kwamavidiyo,{2}}amafomu okufaneleka. Isiphequluli esijwayelekile siyanikezwa; ithemba ngephrojekthi yangempela liyakhula.
U-Capitello ubhale lokhu okuguquguqukayo ku-IAEE Expo! Expo! ngasekupheleni kuka-2024, lapho ukwenza kusebenze izithombe zabo ezisebenzisanayo kufinyelele izinga lokuma elingu-40% uma kuqhathaniswa nesilinganiso somkhakha esingu-30%, nezikhathi zokuhlala ezimaphakathi ezidlula imizuzu eyisishiyagalombili. Lokho bekungadingeki ukuthi abasebenzi bakho baqale-ukubakhulula ezingxoxweni zokufaneleka ezenzeka ngesikhathi esisodwa kwenye indawo edokodweni. (captello.com)
Ngaphambi kwe-Hardware, Hlola Inqubo Yakho
Donsa idatha emibukisweni yakho emithathu yokugcina bese uphendula le mibuzo ngokwethembeka:
Imaphi amaphesenti okuhola athwetshuliwe athole ukulandelelwa komuntu siqu{0}kungakapheli amahora angu-72? Akuyona inqwaba yama-imeyili-ukufinyelela komuntu siqu okubhekisela kokuthile okusuka engxoxweni noma okuthakaselayo kwesivakashi.
Imaphi amaphesenti amarekhodi okuhola afaka phakathi ulwazi lokufaneleka ngale kwedatha yokuxhumana? Umugqa wesikhathi, ububanzi bebhajethi, isicelo esithile,{0}}indima yokwenza izinqumo{1}}noma yini evumela ukuthengisa kuze kuqala futhi kwenziwe kube ngokwakho.
Yisikhathi sini i-handoff kusuka ku-booth kuya ku-CRM kuya ekuthinteni kokuqala kokuthengisa? Hhayi uma imikhombandlela ilayishwa, kodwa lapho umuntu enza okuthile ngayo.
Uma-izinga lakho lokulandelela lingaphansi kuka-50%, ukuphelela kwedatha yakho kungaphansi kuka-40%, noma isikhathi sakho esimaphakathi sokukhipha singaphezu kwezinsuku ezinhlanu, unenkinga yenqubo amakhikhikhithi angeke ayixazulule. Lungisa ukuhamba komsebenzi kuqala. Izibonisi ezisebenzisanayo zikhulisa noma iyiphi isistimu ezifunza kuyo{5}}okuhlanganisa neziphukile.
Uma lezo zinombolo zinempilo futhi ibhodlela lakho liwumthamo wedokodo noma ikhwalithi yokuthwebula idatha, amakhikhikhi aba utshalomali olusemthethweni. Bathwebula ulwazi oluphelele (izivakashi ngokwazo{1}}zizifaka imininingwane ngokunembile), zilithwebula ngedijithali (awekho amaphutha okuloba avela kumafomu abhalwe ngesandla), futhi ziwathwebula ngokuqhubekayo (awekho amathuba alahlekile phakathi nokunyuka kwethrafikhi).
Lokho I-Hardware Eyibizayo Empeleni
Izigaba ezintathu zihambisana namasu ahlukene wedokodo futhi zibonisa amakhalenda.
Izixazululo-ezisekelwe kuthebhulethi ($200-$800)phatha ukuthwebula okuholayo emibukisweni yesifunda, imicimbi ye-tabletop, noma njengamayunithi ekhophi yasenqolobaneni kumadokodo amakhulu. Lezi zisebenzisa izinhlelo zokusebenza ezifana ne-iCapture noma i-Captello, zivumelanisa ku-CRM, futhi azidingi indawo yaphansi ezinikele. Ziyindawo yokungena yababonisi abahlola ukuthi ukuthwebula kwedijithali kuyawathuthukisa yini amamethrikhi abo ngaphambi kokuzibophezela ekutshalweni kwezimali okukhulu.
-izikrini zokuthinta ezentengiso ezimaphakathi ($2,000-$5,000)ebangeni elingama-intshi angu-32-ebasunguli bemikhiqizo yokusekelwa, imibukiso yevidiyo, namakhathalogi asebenzisanayo. Iphansi-elimile noma eliginqiwe, zingasethaphu yehhashi lamadokodo asemgqeni emibukisweni yohwebo emikhulu. Lesi sigaba sinengqondo uma ufunaukuzisiza{0}amandla ngaphandle kokubusa indawo yedokodo.
Izibonisi ze-Premium interactive ($5,000-$15,000)kumayintshi angu-43 nangaphezulu kufaka phakathi izindawo ezivalekile ezimangelengele, ama-peripheral ahlanganisiwe, noma ukwakhiwa okulinganiselwe ngaphandle-. Ama-Island booths at the flagship shows-lapho uqhudelana khona ngokubonakalayo nezakhiwo zolwazi{4}}zithethelela leli zinga ngokuhlukile kunokusethwa kwe-inline 10x10.
Izindleko ezingaveli kumakhwothi wehadiwe:
Izinqumo Zezobuchwepheshe Ezibalulekile Ngempela
Izingxoxo eziningi ezicacisiwe zimosha isikhathi kumapharamitha angathinti{0}}ukusebenza kwangempela kwedokodo lomhlaba. Imibuzo emibili ishayela ukukhethwa kwababonisi be-B2B; okunye kungumsindo.
Ukuxhumana:
Ukuncika kwe-WiFi kwethula ukubambezeleka kanye nengozi yokuyeka ukufunda. Uma usebenzisa-ukuvumelanisa kwesikhathi sangempela se-CRM, okuqukethwe kwevidiyo, noma izihleli ezidonsa kusizindalwazi samafu, i-hardwired ethernet ukuphela kwenketho enokwethenjelwa. Lokhu kubiza kakhulu ngamasevisi ombukiso futhi kudinga ukuhlela ngesikhathi sokuklanywa kwedokodo, kodwa kuvimbela isimo esiyiphupho sekhiosk eba yiqhwa phakathi-nokuboniswa phakathi nokugcwala kwethrafikhi.
Ubuchwepheshe bokuthinta:
Izikrini ezinamandla ziletha i-smartphone-njengokusabela kodwa azibhalisi izandla ezineglavu. Emibukisweni yokukhiqiza, ukuvezwa kokucubungula ukudla, noma noma yikuphi ukuma lapho abahambele khona bevela ezindaweni zokukhiqiza, amaphaneli okuthinta abona ngeso lefoni aphatha amagilavu futhi anikeza ukuqina ngezindleko ezilinganiselwe.
Ukuthobela i-ADA kusetha amapharamitha aphathekayo okusetshenziswa kwe-US okungaxoxiswana ngakho: indawo yokuthinta ephezulu yobude obungamayintshi angu-48 ukusuka kuleveli yaphansi, finyelela ibanga elingaphansi kwamayintshi angu-10, imvume ezungezile eyisisekelo engu-30x48 amayintshi. Ukwephula- okokuqala kunezinhlawulo ezifika ku-$75,000. Abahlinzeki abakha ukuthobela ekucushweni okujwayelekile bakusindisa ekutholeni izinkinga ngesikhathi sokusetha idokodo.
Idatha yokuthembeka kunzima ukuyithola, kodwa izilinganiso zomkhakha ziphakamisa ukuthi cishe u-18% wezindawo zokuthengisa azisebenzi-noma ngasiphi isikhathi. Buza abahlinzeki ngokuqondile mayelana nokuqapha okukude, ukuzibophezela kwesikhathi esibhaliwe, nesikhathi sokuphendula{3}}sosekelo lwesayithi.
Ukuqasha, Thenga, noma Okunye
Isibalo somdlalo saminyaka yonke sibalulekile kunokungaguquguquki kokuqukethwe.
Ababonisi abasebenzisa isilungiselelo somkhiqizo esifanayo noma isixhumi esibonakalayo sekhathalogi kuyo yonke imibukiso eminingi-uhlaka lokuqukethwe olufanayo, imibuzo efanayo yokufaneleka, ukuhlanganiswa okufanayo kwe-CRM{1}}bona ubunikazi bukhokha phakathi kwamasizini amabili emibukisweni emihlanu noma ngaphezulu ngonyaka.
Ababonisi abadinga okuqukethwe okuhluke kakhulu ngomcimbi ngamunye-imigqa yomkhiqizo eyahlukene, abantu abahlukene bomthengi, ukugxila okuhlukile okuqondile{1}}bangathola ukuqashwa ngezindleko{2}}zokwenziwa ngokwezifiso ngakunye kuyilapho belondoloza ukuguquguquka.
Isimo esivumela ukuthengwa ngokungaguquki: lapho izibonisi ezisebenzisanayo zisebenzisa indlunkulu yebhizinisi, izinsiza zokusabalalisa, noma ukufakwa kwegumbi lokubonisa unomphela. I-Hardware ROI idlulela ngale kwemibukiso yokuhweba lapho izikrini ezifanayo zisekela izindawo zokuthinta eziningi kunqubo yakho yokuthengisa.
Ukunquma i-Fit
Amakhishi aletha inani elicacile lapho:
Ithrafikhi ivamise ukudlula umthamo wabasebenzi ngesikhathi samahora aphakeme. Imikhiqizo izuza ekuzihloleni{1}}isevisi ngaphambi kokubandakanyeka kommeli. Imidlalo ayinikezi idatha yebheji, idinga ezinye izindlela zokuthwebula. Inqubo yokuthengisa ephansi incike olwazini lokufaneleka ibheji eliskenwayo lilodwa elingakwazi ukukunikeza.
Amakhikhiwo awahambisani kangako uma:
I-boutique yakho yokusebenza ibonisa lapho abasebenzi bengakwazi ukubandakanya wonke umuntu okhona. Imikhiqizo idinga ukuboniswa ngokomzimba ukuthi izikrini azikwazi ukuphindaphinda. Izinqubo zokuthunyelwe-zombukiso azikwazi ukumunca ivolumu yokuhola eyengeziwe. Izingqinamba zesabelomali zisho ukuthi ukutshalwa kwezimali kwe-kiosk kuzonciphisa izidingo ezibaluleke kakhulu ezifana nabasebenzi noma ukwakhiwa kwedokodo.
Uma ungakalungeli ukuthenga-futhi abafundi abaningi ngeke babe-nakhu okumele ukwenze esikhundleni salokho:
Yenza ucwaningo lwenqubo oluchazwe ngenhla. Donsa imibukiso yakho emithathu yokugcina, ubale{1}}izilinganiso zokulandelela kanye nokuphelela kwedatha, khomba lapho ukuguqulwa kwehlukana khona ngempela. Uma inkinga ingukugeleza komsebenzi ongezansi, lungisa lokho kuqala; akukho ukuthenga kwehadiwe okusizayo.
Uma ukuhlolwa kuveza umthamo njengesithiyo sangempela, sebenzisa ithebhulethi eyodwa{0}esekelwe kwisixazululo embukisweni wakho wesifunda olandelayo. Landelela ukuthi ingabe ukuthwebula kwakho{2}isevisi kuyayithuthukisa yini ikhwalithi yedatha futhi kunciphisa ingqinamba yabasebenzi. Sebenzisa leyo datha ukuze wakhe icala lebhizinisi ukuze uthole utshalomali olukhulu.
Uma uhlola izinketho zesikrini esithintwayo futhi udinga ukufanisa izimfuneko zedokodo, phequlula izilungiselelo kokuthiLapho. Kubabukeli abasesigabeni sokucwaningwa kwamabhuku, qala lapho{1}isinqumo sezingxenyekazi zekhompuyutha siza ngemva kokwazi ukuthi iyiphi inkinga oyixazululayo.
