Imele ini i-POP Kwezokumaketha?

Ngo-June 2024, i-Walmart yenza isimemezelo esithumele iziyaluyalu embonini yezitolo: bakhipha amalebula amashalofu e-electronic ezitolo ezingu-2,300 ngo-2026-lokho cishe ingxenye yabo yonke yase-US.

Izinombolo ngemuva kwalesi sinqumo zixoxa indaba. Isitolo esisodwa se-Walmart sithwala imikhiqizo engaphezu kuka-120,000. Ngaphambi kwamalebula edijithali, ukuvuselela izintengo esitolo sonke kuthathe umngane cishe izinsuku ezimbili. Manje? Ukuthepha okumbalwa kuhlelo lokusebenza lweselula, futhi wonke amalebula esakhiweni avuselelwa emizuzwini embalwa.

U-Greg Cathey, i-SVP ye-Walmart ye-Transformation & Innovation, akazange akhulume amazwi athi: "[Ama-DSL] abengumdlalo-okushintsha futhi [enza kube lula] imisebenzi yansuku zonke yamaqembu ethu esitolo."

Kodwa nakhu okwenza lokhu kuthakazelise kunoma ubani oqhuba umsebenzi wokudayisa: ngokocwaningo lwango-December 2022 lwe-Forrester Consulting, isistimu ye-ESL izikhokhela ngokwayo phakathi nezinyanga ezingu-18 futhi ikhiqiza i-ROI yeminyaka emihlanu{2}}yamaphesenti angu-277.

Lokho akulona iphutha. 277%.

Ngakho-ke kuyini ngempela ukumaketha kwe-POP, kungani kubaluleke kangaka, futhi yini eshintshile eminyakeni embalwa edlule eyenza abathengisi abakhulu emhlabeni banyakaze lokhu kabuhlungu?

I-POP iqhudelana ne-POS

Ngizokugcina lokhu kufushane ngoba ngokweqiniso, kulula kunezihloko eziningi ezikwenza kuzwakale.

Kucabange njengendawo yokudlela. I-POP ibhodi lemenyu elinesithombe sebhega esiphundu esikwenza ulambe. I-POS irejista yemali ethatha u-$12 wakho. Enye ikwenza uyifune. Omunye uthatha imali yakho.

Yilokho kuphela okukhona kukho. Uma ungakhumbuli lutho olunye: I-POP imayelana nesinqumo. I-POS imayelana nomsebenzi.

Izinombolo Okumele Zikwenze Uzinake

Kulungile, ake sikhulume ngokuthi ingabe okunye kwalokhu okubalulekile-ngoba ngiyazi ukuthi awuzile ngethiyori. Ufuna ukwazi ukuthi i-POP ihambisa inaliti.

I-POPAI (manje ebizwa ngokuthi i-Path to Purchase Institute) ibilandelela ukuziphatha kwabathengi kusukela ngo-1965. Ucwaningo lwabo lwango-2012 lwe-Mass Merchant Shopper Engagement lubone abathengi abangaphezu kuka-2,400, futhi nakhu abakutholile:U-76% wezinqumo zokuthenga zenziwe{1}}esitolo, hhayi ngaphambi kokuthi amakhasimende angene emnyango.

Ngo-2014, lelo nani lakhuphuka82%eziteshini zabathengisi abaningi. U-Richard Winter, umongameli we-POPAI, usho okuthile okunginamathele: "Ngenkathi besilindele ukuthi abanye abathengi abadayisi abaningi balinde kuze kube umzuzu wokugcina ukuze banqume ukuthenga, simangale ngempela ukuthola u-82% wezinqumo zokuthenga ezenziwa esitolo."

Vumela lokho kuzike phakathi umzuzwana. Okungaphezu kuka-8 kokungu-10 okuthengwayo kusazothathwa uma othile engena esitolo sakho. Yonke leyo mali echithwa ezikhangisweni ze-TV, inkundla yezokuxhumana, emikhankasweni yabagqugquzeli{4}}ingenisa abantu emnyango, impela. Kodwa isinqumo sangempela? Lokho kwenzeka eshalofini.

Futhi akuwona nje amaswidi namashuni esikhuluma ngawo. Ucwaningo lwe-POPAI lwehlukanise ngezigaba:

I-Candy & gum: 89%{1}kunani lesinqumo sesitolo

Ukunakekelwa kwesikhumba: 83%

Impahla yezilwane ezifuywayo: 81%

Iwayini neziphuzo ezidakayo: 79%

Ngisho nezigaba ocabanga ukuthi abantu bazicwaninga kusengaphambili-zokunakekelwa kwesikhumba, ukudla kwezilwane ezifuywayo{1}}kusenezinqumo ezinkulu-ezitolo.

Nansi enye inombolo engiyithola ithandeka: ngenkathi isibonisi esinophawu oluthile sasikhona-esitolo, cishe1 kokungu-6 okuthengwayokuleso sigaba waya kulowo mkhiqizo. Hhayi ngoba umkhiqizo ubungcono. Hhayi ngoba ishibhile. Ngoba nje kwakunjalokubonakala ngendlela efanele.

Kungani I-POP Isebenza: I-Psychology Ongayisebenzisa Empeleni

Kulungile, ngakho-ke idatha ithi i-POP ibalulekile. Kodwangani? Yini ngempela eyenzekayo ebuchosheni bomthengi okwenza isibonisi noma uphawu luguqule ukuziphatha kwabo?

Ngizokwehlukanisa lokhu kube izinqamuleli ezintathu ezithathwa abathengi{0}}futhi okubaluleke kakhulu, ukuthi ungayiklama kanjani i-POP yakho ukuze isebenze nalezi zinqamuleli esikhundleni sokubhekana nazo.

Ukuncishiswa Kwemithwalo Yengqondo

Isuphamakethe emaphakathi yaseMelika iphethe ama-SKU angama-30,000 kanye nama-50,000. Cabanga ngalokho okwesibili. Izinkulungwane ezingamashumi amahlanu zemikhiqizo ehlukene, yonke iqhudelana ukuze inakwe.

Ingqondo yakho ngokomzimba ayikwazi ukuhlola ngayinye. Ayivilaphi{1}}isebenza ngaphansi kwezingqinamba. Pho lenzani? Iyakhohlisa. Ibheka izimpawu ezithi "lena ikufanele ukunakwa" futhi indibe yonke enye into.

Yini ebalwa njengesignali?

Ukuchaphaza kombala ogqabuka endaweni ezungezile

I-callout yentengo enkulu kunamanye

Hambisa-noma yini ehambayo

Indawo-izinga leso lithola ukunakwa okungu-35% ngaphezu kweshalofu elingezansi

Ucwaningo lwango-2019 olushicilelwe kuIjenali Yokuthengisauthole okuthile okuthakazelisayo. Izitolo ezisebenzisa izimpawu ezicacile zohlelo olubonakalayo{1}}okuyisisekelo, okwenza kube sobala ukuthi yini okufanele uyibheke kuqala{2}}zibone ukuthi abathengi bachitha ini23% isikhathi esincane sokusesha. Kodwa nakhu okukhahlelayo: kubikiwe labo bathengiamaphuzu aphezulu wokwaneliseka, futhi empeleniuthenge okwengeziwe.

Lokho akukhona ukuphikisana. Bathenge okunye ngoba bebengakhathele wukucinga. Babejabule kakhulu ngoba ukuthenga kwakulula.

Lesi wuhlaka olubalulekile: i-POP enhle ayikona ukukhohlisa abantu ukuthi bathenge izinto abangazifuni. Kumayelana nokusiza abantu abakhungathekile ukuthi bazulazule ezinqumweni ngendlela efanele. Uma wehlisa umthwalo wokuqonda, unikeza isevisi.

Ngakho-ke lokhu kusho ukuthini ngezibonisi zakho?

Ungangezi ulwazi olwengeziwe. Isuse.Yonke into ku-POP yakho kufanele izuze indawo yayo. Uma unomaki onophawu, igama lomkhiqizo, inani, ibhakhodi, umlayezo wokukhangisa, kanye nomshwana wokuzihlangula osemthethweni{1}unokuningi kakhulu. Iso lomthengi lizophuma kulo ngoba abukho ubuholi, akukho okucacile "bheka lapha kuqala."

Dala ukuphazamiseka okubukwayo.Isibonisi sakho sidinga ukubukeka sihlukile kunesikuzungezile ukuze sibhalise njengesignali. Umbala ofanayo neshalofu? Akubonakali. Usayizi ofanayo nayo yonke enye into? Akubonakali. Udinga ukugqama.

Izinga leso liyizindlu ezithengiswayo. Yisebenzise ngokuhlakanipha.Uma ukhokhela isikhundla seshelufu se-premium, ungasichithi emkhiqizweni ozithengisayo. Beka ukwethulwa kwakho okusha lapho. Beka into yakho ephezulu-yemajini lapho. Beka into edinga usizo lapho.

Ukulahlekelwa Ukucasuka

Nansi inombolo esamangaza abantu abaningi: abantu bazwa ubuhlungu bokulahlekelwa okuthilekabili ngokunamandlanjengenjabulo yokuzuza into efanayo.

Lokhu akukona ukukhohlisa kokumaketha. Kuvela emsebenzini ka-Kahneman no-Tversky ku-Prospect Theory{1}}bawine uMklomelo KaNobel ngayo. Ucwaningo seluphindwe izikhathi ezingamakhulu kumasiko nezimo ezahlukahlukene.

Kusho ukuthini lokhu endaweni yokudayisa?

Kusho ukuthi "Londoloza u-$5" nokuthi "Ungaphuthelwa u-$5 ekulondolozeni" akuwona umlayezo ofanayo. Bazizwa behluke ngokuphelele ebuchosheni bomthengi.

"Londoloza u-$5" kuyinzuzo. Kumnandi. Kuyiphozithivu.

"Ungaphuthelwa u-$5 ekongeni-namuhla kuphela" ukulahlekelwa okungaba khona. Ubuchopho bakho bufunda ukuthi: uma ngingenzi, ngilahlekelwa okuthile. Futhi lokho kudala ukungakhululeki kwangempela-ukukhathazeka okuphansi-okungaxazululi kuze kube yilapho uthenga into noma uhamba.

Manje, ngifuna ukuqaphela lapha ngoba lokhu kungase kusetshenziswe kabi. Uma konke ukungena esitolo sakho kumemeza "ISIKHATHI ESIKHAWULE! UNGAPHUTHELWA!" iyeka ukusebenza. Abathengi bayayishuna, noma okubi nakakhulu, bazizwa bekhohlisiwe futhi balahlekelwe ukwethenjwa.

Okubalulekile wukucacisa kanye nokwethembeka.

"Namuhla kuphela" kumele kube namuhla kuphela

"Ngenkathi ukunikezwa kusekhona" kufanele kuvele kuphela uma ukunikezwa kunomkhawulo wangempela

"Ithuba lokugcina" lisho ukuthi empeleni ithuba lokugcina

Uma usebenzisa ukuphuthuma ngokwethembeka, kusebenza kahle ngoba usiza abantu ukuthi benze isinqumo abangahle basihlehlise. Uma uyisebenzisa ngokungethembeki-usebenzisa izimpawu "zokugcina zokuthengisa" izinyanga ezintathu ziqondile{2}}uqeqesha amakhasimende akho ukuthi angakunaki.

Izinombolo zikakhonkolo zidlula amaphesenti."Londoloza u-$15" ubhalisa ngokushesha kuno-"Londoloza u-15%. Inani ledola libonakala ngokushesha; iphesenti lidinga izibalo zengqondo. Uma wenza isaphulelo sephesenti, okungenani engeza inani ledola: "15% isephulelo - Yonga u-$15 kule nto."

Iminqamulajuqu kumele icace."Isikhathi esilinganiselwe" asisasho lutho. "Iphela ngeSonto ngo-6PM" kusho okuthile. Uma usebenzisa izimpawu zedijithali, bonisa ukubala wehla kwangempela. Kuzwakala kumnandi, kodwa idatha ikhombisa ngokuqhubekayo ukuthi iyasebenza{4}}ngoba yenza umnqamulajuquokwangempela.

Kungani Amathegi "Abadayisi Abangcono Kakhulu" Efanele Isisindo Sawo Ngegolide

Uma abathengi bengaqinisekile-futhi abathengi abaningi bengenasiqiniseko ngemikhiqizo eminingi{1}}babheka imikhondo ngalokho okwenziwa abanye abantu.

Lokhu akukhona ukuziphatha kwezimvu. Empeleni kunengqondo. Uma ungenalo ulwazi oluphelele mayelana nomkhiqizo, futhi ungabona ukuthi izinkulungwane zabanye abantu ziwukhethile, leyo idatha ewusizo ngempela.

Amathegi "Omthengisi Ongcono Kakhulu" ayasebenza. Amathegi okuthi "Khetha abasebenzi" ayasebenza. Amathegi "#1 esigabeni" ayasebenza. Ukubuyekeza nenkanyezi izilinganiso ziyasebenza.

Iphepha lokusebenza le-Harvard Business School lango-2021 lihlole lokhu ngezibonisi zewayini. Amabhodlela abhalwe ukuthi "Okudume Kakhulu Esitolo" abone a13.6% ukuphakamisa ukuthengisangokumelene nezilawuli ezingalebulanga. Iwayini lalifana.

Lokho ukuphakamisa okungu-13.6% ephepheni namagama ambalwa. Asikho isaphulelo. Akukho ukubekwa okukhethekile. Isibonakaliso nje esithi "abanye abantu bakhethe lokhu."

Kepha kulapho abathengisi abaningi bengcolisa khona lokhu: bafaka amathegi "Omthengisi Kakhulu" kukho konke, noma bawabeke ezintweni ezingadayisi kakhulu, noma bafake okuthi "Staff Pick" ngaphandle kokukhombisa ukuthiokuyintoisisebenzi nomanganibayicosha.

Ubufakazi bomphakathi busebenza kuphela uma buthembekile. Lapho abathengi bezwa ukuthi "Othengisa Kakhulu" iqhinga lokumaketha nje kunedatha yangempela, iyayeka ukusebenza.

Cacisa."Umdayisi Ongcono Kakhulu" kulungile. "Umthengisi ongcono kakhulu - 2,847 odayiswe kule nyanga" ungcono. I-"Sarah's Pick - Ngiyisebenzisa njalo ekuseni" ingcono nakakhulu ngoba iqondene nomuntu futhi icacile.

Sebenzisa ukushoda ngokucophelela."Kusele aba-3 kuphela esitokweni" kuwubufakazi bomphakathi obunamandla ngoba kusho ukuthi abanye abantu bebeyithenga. Kodwa uma ishelufu lihlala libonisa ukuthi "Kusele okungu-3 kuphela" izinyanga zilandelana, uphule ukwethenjwa.

Izibuyekezo zibalulekile, ngisho nasezitolo ezibonakalayo.Abathengisi abengeziwe manje baphrinta izilinganiso zenkanyezi futhi babuyekeze amazwibela kumathegi eshalofu. Kuzwakala njengesu eliku-inthanethi, kodwa lisebenza nasezitolo ezingokoqobo{1}}ngoba kufana nokusebenza kwengqondo. Abantu bafuna ukwazi ukuthi abanye abantu babecabangani.

I-IKEA, ALDI, kanye Nalokho Abakutholile Empeleni

Ake ngihlanganyele okuthile engicabanga ukuthi akugeji uma abantu behlaziya lezi zinkampani.

Wonke umuntu ukhuluma ngesakhiwo se-showroom ye-IKEA kanye nengqondo "yendlela ephoqelelwe." Kodwa leso akusona isifundo sangempela sokumaketha kwe-POP. Isifundo sangempela sikumathegi amanani abo.

Ngokuzayo uma uku-IKEA, bhekisisa ukuthi babhala kanjani ulwazi lomkhiqizo. Ngeke ubone:

"KALLAX Shelf Unit - I-Particleboard ene-laminate finish, 77x147 cm"

Uzobona into efana nale:

"Ekugcineni, indawo yazo zonke lezo zincwadi ogcina okusho ukuthi uzifunde. KALLAX. $69."

Noma esibukweni sokulala:

"Inani lentambo engu-800. Ngoba uchitha ingxenye yesithathu yempilo yakho ulele{2}}ungase ukhululeke."

Lokhu kuyinkinga-yesixazululo sokukopisha ezingeni leshalofu. Abazifaki ohlwini izici. Bavuma ukukhungatheka ikhasimende eselivele linalo futhi balethe umkhiqizo ngokushesha njengesixazululo.

Lokhu kusebenza ngenxa yokuncipha komthwalo wengqondo-benza umsebenzi wengqondookweikhasimende. Esikhundleni sokukwenza uthole ukuthi kungani ungase ufune iyunithi yeshalofu, bayakutshela: "Unezincwadi ezinqwabelanisayo. Nasi isisombululo."

I-ALDI yenza okuphambene{0}}futhi isebenza kahle nakubabukeli bayo.

Izimpawu ze-ALDI cishe zilula kakhulu. Izinombolo ezimnyama ezinkulu. Ukuqhathaniswa kwentengo okuqondile phakathi kwelebula yabo yangasese nemikhiqizo kazwelonke. Azikho izithombe zendlela yokuphila. Ayikho ikhophi ehlakaniphile. Nje:

"ALDI SimplyNature Almond Butter: $4.99. National Brand: $8.49. Izithako ezifanayo. Hlola ilebula."

Kungani lokhu kusebenza? Ngoba ikhasimende eliyinhloko le-ALDI selizikhethele lona ngokwalo-njengenani{1}}umthengi oqaphelayo. Abadingi ukukhohliswa ukuthi kushibhile kungcono-bangene e-ALDI ngokuqondile ngoba sebevele bakholelwa lokho. Abakudingayoubufakaziukuthi abadeli ngekhwalithi.

Ukuqhathanisa okusemaceleni-{1}}kuhlinzeka lobo bufakazi ngaso leso sikhathi. Ubufakazi benhlalo (uphawu lukazwelonke indawo eyireferensi), ukuzondwa kokulahlekelwa ("ulahlekelwa" u-$3.50 uma uthenga uhlobo lukazwelonke), kanye nokwehliswa komthwalo wengqondo (ukuqhathanisa sekuvele kwenziwe kuwe) konke ngophawu olulodwa.

Isifundo esiphuma kokubili akukhona "ukukopisha i-IKEA" noma "ukukopisha i-ALDI." Yilokhu:I-POP yakho kufanele ifane nesimo sengqondo sekhasimende lakho lapho lingena emnyango.

Amakhasimende e-IKEA afika ecabanga ngalokho okungenzeka-ikhaya lami lingaba yini?Ngakho-ke i-POP ye-IKEA ikhuluma ngamathuba.

Amakhasimende e-ALDI afika ecabanga ngevelu-ngingagcina malini?Ngakho-ke i-POP ye-ALDI ikhuluma ngokuqhathanisa nezinombolo.

Lithini ikhasimende lakho uma lingena esitolo sakho? Ingabe i-POP yakho iphendula lowo mbuzo, noma ikhuluma ngenye into ngokuphelele?

I-Static vs. Digital: Akuyona Noma/Noma

Into eyodwa engiyibona kakhulu abathengisi bacabanga ukuthi badinga ukukhetha: iphepha noma idijithali. Konke kusikrini, noma namathela kulokho okusebenzayo.

Lokho uhlaka olungalungile.

I-POP emile(amathegi ephepha, izitendi ze-acrylic, izimpawu ezilengayo) ishibhile, uyashesha ukuthunyelwa, futhi awudingi ugesi. Ngentengo-ezinzile,{2}}izigaba zokucatshangelwa eziphansi{3}}zezinongo, ukudla okuyisisekelo, izinto eziyisisekelo{4}iphepha kuseyiyona ndlela ebiza kakhulu{5}}esebenzayo. Kuyasebenza. Asikho isizathu sokulungisa okungaphukile.

I-POP yedijithali(amalebula eshelufu e-electronic, izikrini ze-LCD, izibonisi ezibonisa ngale, izikhiqizo) kunengqondo uma ukuguquguquka kanye nesivinini kubalulekile. Intengo ishintsha izikhathi eziningi ngosuku? Amaphromoshini adinga ukuvumelanisa kuzo zonke izindawo ezingu-50 ngokushesha? Imikhiqizo{2}}esezingeni eliphezulu ezuzayo ekuxoxeni izindaba zevidiyo? Yilapho idijithali izuza khona izindleko zayo eziphezulu zangaphambili.

Indlela ehlakaniphile iyisigaba-nge{1}}ngokwabiwa kwesigaba:

Uma ucabanga ngedijithali, ungazami ukuguqula isitolo sakho sonke ngesikhathi esisodwa. Qala ngezindawo zakho eziphakeme kakhulu{1}ezinokungqubuzana{2}}ngokuvamile iminyango emisha, ama-endcaps okukhangisa, noma imibukiso yesizini. Lezo yizindawo lapho ukuguqulwa kwentengo kwenzeka khona kakhulu, okusho ukuthi yilapho ukonga kwabasebenzi kubonakala kakhulu futhi izibalo ze-ROI kulula kakhulu ukufakazela.

Izinto Ongayenza Ngempela Kusasa

Ngaphambi kokuthi ngisonge, nazi izinto ezimbalwa ezingadingi amathuluzi amasha-indlela nje ehlukile kulokho osuvele uyenza.

Yenza intengo ibe nkulu, ilogo ibe ncane.Abathengi bachitha 3-imizuzwana engu-7 eshalofini. Umbuzo wabo wokuqala uthi "malini?"{3}hhayi ukuthi "uluphi uhlobo?" Izinto eziningi ze-POP ezihlinzekwe ngumhlinzeki zibeka ilogo phambili namaphakathi ngoba abaphathi bomkhiqizo bayakukhathalela ukubonakala kwelogo. Kodwa abathengi abakwenzi. Uma unezwi kuwo, cindezela ngentengo okungenani 2x usayizi welogo.

"Londoloza i-$X" ishaya "isaphulelo esingu-X%."Izinombolo zikakhonkolo zibhalisa ngokushesha kunamaphesenti. Ucwaningo luka-Kahneman luyakweseka lokhu. Uma izimpawu zakho zokukhangisa okwamanje zithi "isaphulelo sika-15%," zama ukuhlola okuthi "Londoloza u-$15" futhi ubone ukuthi kwenzekani.

Nikeza abathengi abamanqikanqika inketho ezenzakalelayo.Uma unama-SKU amahlanu eshalofini futhi ugxile kwezokuthengisa kokukodwa noma okubili, siza abathengi abangakanqumi ngokumaka edumile. "Umthengisi O-1 Wesitolo" noma "Inketho Edume Kakhulu" isusa ukukhathazeka kokukhetha okungalungile. Awukhohlisi muntu{3}uyamsiza anqume.

Yonke iphromoshini idinga umnqamulajuqu wangempela."Intengo Ekhethekile" ayinakuphuthuma. "Intengo Ekhethekile - Iphela NgeSonto" inokuphuthuma. Uma usebenzisa izimpawu zedijithali, bonisa iwashi langempela lokubala uyehla. Uma iphepha, okungenani phrinta idethi yokuphela.

Isithombe Esikhulu

Ake sihlehlise isithombe isekhondi.

Ukuthunyelwa kwe-Global ESL kwephule amayunithi ayizigidi ezingu-100 ku-Q3 2024. Ngengxenye yokuqala ka-2025, lelo nani lalicishe libe izigidi ezingu-300-okungu-211.4% konyaka{{6}ekukhuphukeni{{7}konyaka}. IGrand View Research ilinganisela imakethe ku- $ 1.85 billion ngo-2024, kulindeleke ukuthi ifinyelele ku- $ 7.54 billion ngo-2033.

Ukuthunyelwa kwe-Walmart kushayela okuningi kwalokhu, kodwa isignali ebanzi ukuthi leli gagasi kulindeleke ukuthi likhuthaze ukwamukelwa phakathi kwabanye abathengisi.

Kusho ukuthini lokho kuwe? Uma ukhuluma iqiniso, kuya ngesimo sakho. "Wonke umuntu uyakwenza" kuyisizathu esibi sokusebenzisa imali. Kodwa uma ubhekene:

Inani liyashintsha ukudla abasebenzi baphansi njalo ngeviki

Amaphutha entengo abangela izikhalazo zamakhasimende

Izimbangi izitolo zazo zibukeka zesimanje kunezakho

Amaphromoshini abuhlungu ngokuhleleka ukwenziwa

...khona-ke cishe kufanelekile ukusebenzisa izinombolo.

Esonga

Ukumaketha kwe-POP akuyona inkimbinkimbi. Emqondweni wayo, yilokhu nje:okwamanje ikhasimende linquma ukuthenga, linikeze isizathu sokuthi yebo.

Leso sizathu singase sibe yintengo (ALDI). Kungase kube indlela yokuphila (IKEA). Kungase kube ukusebenza kahle (Walmart). Isayikholoji iyefana-yehlisa umthwalo wokuqonda, yenza ngcono ukuzondwa kokulahlekelwa, inikeze ubufakazi bomphakathi{4}}kodwa ukuqaliswa kufanele kufane nomcabango wekhasimende lakho.

I-hardware-iphepha,-uyinki, i-LCD, noma yini-iyinkampani yenethiwekhi. Umlayezo yilokho okubalulekile. Kulungise lokho kuqala.

Uma ufuna ukukhuluma ngokuthi i-POP yedijithali ingase ibukeke kanjani esimweni sakho, noma ufuna nje ukuhlaziya-uhlole ukuthi iyawenza yini umqondo wezezimali,siyajabula ukuxoxa. Asikho isibopho. Kwesinye isikhathi impendulo ithi "namathela ephepheni okwamanje," futhi sizokutshela lokho uma kuyiqiniso.

 

Izixhumanisi ezisheshayo uma ufuna ukuphequlula

 

Amalebula Eshalofu Kagesi
E-uyinki, 2.66" ukuya ku-7.3", 5+ ibhethri leminyaka

I-LCD Shelf Displays
28" ukuya ku-49.5", ubuso obubodwa noma obukabili-

Izikrini ezibonisa ngale
27x10" kanye no-42x23", thinta ngokuzithandela

I-self-Izikhiqizo Zesevisi
Amatheminali esikrini sokuthinta