Amalebula eshelufu e-elekthronikhi bekufanele asuse amaphutha entengo - futhi alixazulule elisobala kakhulu: omaka bephepha abangazange bashintshwe ngesikhathi. Kodwa baletha izinkinga zabo ezicashile. Ukubambezeleka kokuvumelanisa phakathi kwesistimu ye-POS nesibonisi seshelufu, iphromoshini ehlulekile ukubuyela esimisweni, ilebula elahlekelwe buthule ukuxhumeka kwayo okungenantambo ezinsukwini ezedlule - noma yikuphi kwalokhu kungashiya ikhasimende libona intengo eyodwa eshalofini kanti enye ekuphumeni. Ubuchwepheshe buthuthukile, kodwa ingozi yokungafani isekhona. Futhi izici zomthetho, zezimali, kanye nesithunzi azikho zincane ngokuba yidijithali.
Izindleko Zokukwenza Kahle
Imithetho yokunemba kwentengo e-United States iyi-patchwork, futhi ayinandaba noma amathegi akho angamaphepha noma edijithali.I-Michigan idinga ukuthi abathengisi bakhokhele amakhasimende ibhonasi ephindwe kashumi kunenani elikhokhiswayo.I-Connecticut igunyaza ukuthi izitolo zikhokhise inani eliphansi kakhulu elithunyelwe, ngembuyiselo encane engu-$20 yezinkokhelo ezingaphezulu. I-New Jersey ihlawulisa abathengisi ngo-$50 kuya ku-$100 ngokwephulwa kweskena ngasinye. I-North Carolina ingakhokhisa kufikela ku-$5,000 ngephutha lentengo ngalinye, futhi abahloli bombuso lapho bavame ukuhlola izinto ezingu-50 kuya kwezingu-100 ngesikhathi-behluleka kabili, futhi izinhlawulo ziyahlolwa ngento ngayinye. Uhlaka lokuvikela abathengi lwase-California luvumela izinhlawulo zomphakathi ezingafika ku-$2,500 ngesigameko ngasinye ngaphansi koMthetho Wokuncintisana Okungalungile.
Ezingeni likahulumeni, i-FTC idweba umugqa oqinile ngokumelene nentengo ekhohlisayo. Uma inani elibonisiwe lidukisa ikhasimende{1}kungakhathaliseki ukuthi kusephepheni noma ku-e{2}}kusikrini sikayinki{3}}kuwa ngaphansi kwesambulela esifanayo sokuphoqelela. Ubuchwepheshe obungemuva kwesibonisi abudali ukukhululwa okusemthethweni.
Ngale kwenhlawulo, kunomonakalo ongabonakali eshidini lebhalansi. Ucwaningo lwango-2025 oluvela e-UC San Diego kanye neNyuvesi yase-Texas e-Austin, oluhlaziya ukuqashelwa kwezinga lentengo yomkhiqizo olungaphezu kwezigidi ezingu-180{3}, lwaqinisekisa lokho iningi labaqhubi bezitolo asebekuzwile: abathengi begrosa benza izinqumo ezisekelwe{4}}ekuthembeni kwesikhathi eside, hhayi ukuthenga okukodwa. Ukungafani kwentengo okukodwa kungase kuxolelwe. Iphethini yazo ithumela amakhasimende koqhudelana naye{7}}futhi okuthunyelwe kwenkundla yezokuxhumana ngakho kungahamba ngokushesha kunanoma yisiphi isenzo sokulungisa.
Kungani ama-ESL Systems asathola amanani angalungile
Amalebula eshelufu e-elekthronikhi akhelwe ukuqeda igebe phakathi kwentengo yesistimu nenani leshelufu. Futhi ngokwengxenye enkulu, bayakwenza. Kodwa "ingxenye enkulu" akufani nokuthi "njalo," futhi ukuqonda ukuthi amaphutha entengo ye-ESL avelaphi kuyisinyathelo sokuqala sokuwavimbela.
Isici esivame kakhulu ukuhlanganisa i-integration lag. Ukukhishwa okuningi kwe-ESL kuxhumeka kusistimu ye-POS noma ye-ERP yesitolo ngokuthunyelwa kwefayela lenqwaba esikhundleni-kuma-API wesikhathi sangempela. Lokho kusho ukuthi izinguquko zentengo ezifakwe-kusistimu yokugcina ingase ingafinyeleli eshalofini ngamaminithi, amahora, noma{4}}ngokusetha okungalungiselelwe kahle-kuze kube umjikelezo wokuvumelanisa olandelayo. Kulelo windi, irejista kanye neshalofu kuxoxa izindaba ezimbili ezahlukene.
Ukuhluleka kokuphromotha omunye umthombo ovamile. Indali yangezimpelaviki ihlelwa kusistimu, omaka bedijithali bajikela enanini yephromo ngoLwesihlanu ekuseni, kodwa akekho osetha ukubuyisela okuzenzakalelayo. UMsombuluko uyahamba futhi amathegi asakhombisa intengo yangoMgqibelo ngenkathi irejista isaqhubeka. Ikhasimende libona u-$4.99, i-POS ithi u-$6.49, futhi unenkinga yokuthobela imithetho.
Bese kuba nelebula ethule yokungaxhunyiwe ku-inthanethi. E-Izibonisi zikayinki zibamba isithombe sazo sokugcina ngisho nalapho ziphelelwa amandla noma ukuxhumeka{2}}lokho isici sobuchwepheshe, hhayi isiphazamisi. Kodwa kusho ukuthi ilebula ingahlala eshalofini ebonisa intengo ephelelwe yisikhathi izinsuku ngaphandle kokuthi noma ubani abone ukuthi inqanyuliwe kunethiwekhi. Uma isitolo sinamathegi ayizinkulungwane futhi singekho{5}}ukuqapha kwezempilo kwesikhathi sangempela, lawa malebula ayisipoki anqwabelana buthule kuze kube yilapho ikhasimende noma umhloli ebamba eyodwa.
Okokugcina, kukhona amaphutha esifanekiso nawokumisa. Umkhiqizo utholwa kabusha ku-SKU engalungile ohlelweni, noma umthetho wentengo wesifunda usebenzisa umaki wendawo engalungile. Lezi akuzona izinkinga zezingxenyekazi zekhompuyutha{2}}yizinkinga zesendlalelo sokuphatha. Futhi ziwuhlobo lwento olunqamula uchungechunge lonke uma kungekho muntu olubamba kusenesikhathi.
Ukuthi Ukuphathwa Kwe-Smart ESL Kubukeka Kanjani Empeleni
Umehluko phakathi kwesistimu ye-ESL ezenza izintengo zibe zingalungile kanye nalolo olungenzeki neze akuyona ihadiwe yelebula. Yingqalasizinda yokuphatha ngemuva kwayo. Amalebula ayiziphetho nje. Okubalulekile ukuthi idatha yentengo igeleza kanjani isuka kumasistimu akho amaphakathi iye kulawo maphoyinti-nokuthi kwenzekani uma okuthile kulolo chungechunge lwephuka.
Ukuhlanganiswa{0}}kwesikhathi sangempela se-API kuyisisekelo. Esikhundleni sokuthembela ekuthunyelweni kwenqwaba ngezikhathi ezithile, isistimu eklanywe kahle igcina ukuxhumana okubukhoma phakathi kwenkundla yakho ye-ERP noma ye-POS kanye nesango le-ESL. Uma intengo ishintsha ekugcineni, ilebula yeshalofu ibuyekezwa ngemizuzwana{3}hhayi kumjikelezo wokuvumelanisa olandelayo. Amasistimu akhiwe ngeqondisa izixhumi ze-ERP zamapulatifomu afana ne-SAP, i-Oracle, ne-Dynamicssusa igebe lokuvumelanisa{0}lonke. Intengo kurejista kanye nentengo eshalofini njalo idonsa emthonjeni ofanayo, ngesikhathi esifanayo.
Amaphromoshini ahleliwe anokubuyiselwa okuzenzakalelayo axazulula inkinga yasekuseni-yasekuseni. Kunokuba uthembele esisebenzini ukuthi sikhumbule ukusetha kabusha izintengo ngemva kokuphela kwentengiso, inkundla yokuphatha ikuvumela ukuthi uhlele kokubili ukuqala nokuphela kwephromoshini kusengaphambili. Omaka bajikela enanini lephromo ngesikhathi esishejuliwe futhi baphinde baphendule uma iphelelwa yisikhathi{3}}ngisho naphakathi kwamabili, ngisho nangeholide, ngisho noma kungekho muntu esitolo. Lokhu kubaluleke kakhulu phakathi-nomjikelezo wokuphromotha ovamile njengo-Black Friday noma ubuyela-esikoleni{7}, lapho isitolo esisodwa singasebenzisa inqwaba yeminikelo egqagqene eminyangweni eyahlukene.
Ukuqapha impilo{0}}yesikhathi sangempela yikhona okubamba izinkinga ezigeja abantu. Wonke amathegi kunethiwekhi abika isimo sawo-izinga lebhethri, uxhumano, isibuyekezo sokugcina esiyimpumelelo{3}}kubuyela kudeshibhodi emaphakathi. Uma ilebula ingaxhumekile ku-inthanethi, isistimu iyihlaba umkhosi ngokushesha ukuze ithimba lesitolo likwazi ukuphendula ngaphambi kokuba ikhasimende lithole inani elidala. Lena imodeli yokusebenza ehluke kakhulu ukusuka ekuhambeni nokubheka amathegi{6}}okubuka, okuyindlela ukucwaninga okuningi kwentengo kusasebenza ngayo nasezitolo ezine-ESL efakiwe.
{0}}Izindaba eziningi zokulawula okumaphakathi kwezitolo zanoma yimuphi umthengisi osebenza endaweni engaphezu kweyodwa. Ideshibhodi eyodwa ephethe izintengo kuzo zonke izitolo isho ukuthi ukuguqulwa kwentengo yebhizinisi kusakazeka kanyekanye kuzo zonke izindawo-akukho sitolo{3}}-ngokulayishwa kwamafayela esitolo, akukho ukunensa kwesifunda, akukho ukungafani kwenguqulo. Kusho futhi ukuthi ungakwazi ukusebenzisa amasu entengo asekelwe endaweni{6}, uhlole amaphuzu amanani ahlukene ezimakethe ezikhethiwe, futhi uqinisekise ukuthobela imithetho kuzo zonke izindawo ezinezidingo ezihlukene zokulawula.
Lapho Izikrini Zentengo ze-LCD Zengeza Esinye Isendlalelo
Amalebula eshalofu kayinki ajwayelekile-awuphatha{1}}ivolumu ephezulu, umsebenzi wansuku zonke wentengo kahle. Kodwa akhona amabala esitolo-ama-endcaps, iziqhingi zokukhangisa,{4}}izindawo zomkhiqizo ezisezingeni eliphezulu{5}}lapho umaka omnyama omile-no{7}}nomhlophe unganele. KulaphoIzibonisi zesikrini samanani edijithali ze-LCDNgena.
Lezi zikrini{0}ezinkudlwana zefomethi zingabonisa amavidiyo emikhiqizo, imifanekiso ezungezayo yokuphromotha, nolwazi lomkhiqizo ocebile eduze kwentengo. Okubaluleke nakakhulu ngokombono wokuthobelana, basuka kusistimu efanayo yamanani emaphakathi njengamathegi e-e{2}}ayinki. Ngakho uma iphromoshini iphela noma intengo ishintsha, isibonisi se-LCD sibuyekeza ngokuvumelanisa nawo wonke amanye amalebula esitolo. Asikho isisele esihlukile sokuphatha okuqukethwe esidala amathuba okungafani kwentengo phakathi konqenqema lweshalofu nesici sibonisa amaphasishi amathathu ngaphezulu.
Kubathengisi abathengisa-izinto zamathikithi-eziphezulu, izinto zikagesi, i-premium spirits-inhlanganisela yamanani anembile{3}}esikhathi sangempela kanye nokuqukethwe komkhiqizo ohehayo okubonakala ngesikhathi sesinqumo kunomthelela olinganisekayo kukho kokubili ukuguqulwa nokuzethemba kwekhasimende. Uma intengo esikrinini ifana nentengo kurejista ngaphandle kokukhetha, ukuzizwisa kokukhokha kuba nzima.
Izifundo ezivela Ekusetshenzisweni Okukhulu Kwe-ESL e-US
Ukukhishwa kwe-Walmart kwamalebula eshalofu kagesi ezitolo ezingu-2,300 ukuthunyelwa kwe-ESL ebukwa kakhulu ezitolo zaseMelika. Isilinganiso sisodwa siyamangaza: i-Walmart ejwayelekile ithwala izinto ezingazodwana eziyi-120,000, ngayinye idinga ithegi yentengo enembile, evumelanisiwe. Ngaphambi kwamalebula edijithali, ukubuyekeza zonke lezo zintengo ngemva koshintsho lwesikhangiso samasonto onke kuthatha abahlanganyeli cishe izinsuku ezimbili ezigcwele. Njengoba ama-ESL eboshelwe ohlelweni lokuphatha olumaphakathi, isibuyekezo esifanayo manje sithatha imizuzu.
Kepha okuhlangenwe nakho kuka-Walmart nakho kukhombisa ukuthi kungani ungqimba lokuphatha lubaluleke kakhulu njengehadiwe. Ngaleso sikali, iphutha lokumisa ohlelweni lokubeka amanani alithinti umaka oyedwa{1}}lingangena ezinkulungwaneni zezitolo ngesikhathi esisodwa. Isivikelo siyisethi efanayo yezimiso ezisebenza-kuchungechunge lwesifunda sezitolo ezinhlanu:{4}}ukuvumelanisa isikhathi sangempela, ukuhlela okuzenzakalelayo kwephromoshini, ukuqapha kwezempilo okuqhubekayo, kanye nomthombo owodwa weqiniso lentengo. Iidatha yokusebenza evela ekusetshenzisweni kwe-ESL ye-Walmartigcizelela ukuthi i-ROI yamalebula eshelufu edijithali ayikho nje ekongeni abasebenzi-isengcupheni yokuthobela imithetho kanye nezindaba zokwethenjwa kwekhasimende okungeke kudingeke ukuba ubhekane nazo ngoba isistimu ibambe iphutha ngaphambi kokuthi umthengi enze.
Ukwakha Isu Lokunemba Kwentengo Elibambelelayo
Kungakhathaliseki ukuthi usuvele usebenzisa ama-ESL noma uhlola ukusetshenziswa kwakho kokuqala, ukunemba kwamanani kufanele kuthathwe njengenqubo eqhubekayo, hhayi ukuthenga{0}}ubuchwepheshe besikhathi esisodwa. Nakhu ukuthi lokho kubukeka kanjani ekusebenzeni.
Qala ngokuhlola izinga lakho lamanje lokungafani. Donsa izinto eziyi-100 eminyangweni yonkana, qhathanisa isibonisi seshalofu nerejista, futhi ubale amaphesenti amaphutha akho. Uma ungaphezu kwamaphesenti amabili, ukuzoni eqalisa isenzo sokulawula ezifundazweni ezinomthetho osebenzayo. Ngisho noma ungaphansi kwalowo mkhawulo, noma iyiphi iphethini yokungafani ikhombisa igebe ekwakhiweni kwakho kokuvumelanisa noma ukuhamba komsebenzi wokuphatha okunyusiwe.
Linganisa indlela yakho yokuhlanganisa. Uma isistimu yakho ye-ESL isasebenza ekungenisweni kwefayela lenqwaba kunoxhumo olubukhoma lwe-API, unokubambezeleka okwakhelwe-okudala ukuchayeka kwentengo njalo uma isebenza. Ukuthuthela{3}}ekuhlanganisweni kwesikhathi sangempela kuwushintsho olulodwa oluphezulu{4}}lomthelela abathengisi abaningi abangalwenza ukuze bathuthukise ukunemba kweshalofu.
Setha ukuphathwa kwe-promo lifecycle okuzenzakalelayo. Yonke iphromoshini kufanele ibe nesikhathi sokuqala esichaziwe, isikhathi sokuphela, nomthetho wokubuyisela owakhelwe kusistimu ngaphambi kokuthi iqaliswe. Ukusetha kabusha mathupha kulapho kuhlala khona amaphutha entengo yokuphromotha.
Sebenzisa idatha yakho yedeshibhodi. Uma inkundla yakho ye-ESL ilandelela ilebula yezempilo kanye nokuqinisekiswa kwesibuyekezo-futhi kufanele{2}}ibuyekeze leyo mibiko masonto onke. Ilebula elingazange libike amahora angu-48 ilebula ebonisa inani elingaqinisekisiwe. Ukubamba lezi ngokuqhubekayo ama-oda wobukhulu ishibhile kunokuwabamba ngesikhathi sokuhlolwa kombuso.
Uma usemakethe yesistimu ebhekana nalezi zendlalelo ngokuphelele-kusukae{0}amalebula kayinki-anemibala eminingi ne-NFCekuphatheni{0}}izitolo eziningi endaweni eyodwa nge-ERP-ehlanganisa izinga{2}}chitha isikhathi uqonda ukuthi isofthiwe ephelele kanye nesitaki se-hardware sibukeka kanjani ngaphambi kokwenza. A olunzuluUmhlahlandlela wokuthenga we-ESL ohlanganisa{0}}ukucatshangelwa kokusebenza komhlaba wonkelibiza ukwedlula noma yiliphi ishidi elicacisiwe.
Umugqa Ophansi
Ukuboniswa kwentengo okungalungile akuyona inkinga-yokumaka wephepha. Bayinkinga yokuphatha uhlelo. Futhi endaweni yokulawula lapho izifunda ziqinisa ukusetshenziswa kwemithetho futhi abathengi bengathetheleli kangako kunangaphambili, abathengisi abaphatha ukunemba kwamanani njengomsebenzi wamasu{{3}okungewona umsebenzi{4}wosehhovisi-ibo abagwema izinhlawulo, bagcine ukwethenjwa, futhi bahlale ngaphambi kwejika lokuthobela. Unqenqema lweshelufu amafidi amathathu okugcina phakathi kwekhasimende lakho nesinqumo sokuthenga. Ukuqinisekisa ukuthi inombolo ekuleso sibonisi ilungile, ngaso sonke isikhathi, akuyona inketho. Isisekelo.
