Abantu abaningi bacabanga ukuthi izimpawu zedijithali zivele zithenge isikrini futhi zixhume idrayivu ye-USB ukuze zidlale amavidiyo. I-Digital Signage Solutions iyisistimu ephelele-yezingxenyekazi zekhompyutha, isofthiwe, okuqukethwe, kanye nenethiwekhi konke kufanele kuhlangane. Bakhona yonke indawo: izitolo ezinkulu, izikhumulo zezindiza, izitolo zezitolo. Izikrini zoku-oda ze-McDonald, izibonisi zemininingwane yendiza ye-Capital Airport, omaka bentengo yesitolo esikhulu{4}}konke kuwela ngaphansi kwalesi sigaba.
Uma kuqhathaniswa namaphosta aphrintiwe endabuko, umehluko omkhulu ukuthi okuqukethwe kungabuyekezwa ngamandla. Uphawu lwebhodi legwebu luthatha isonto ngokungcono kakhulu, ingxenye yenyanga ngokubi kakhulu, ukusuka ekwakhiweni kuya kokulengayo{1}}kokuthengiswa kwe-flash ngeke kuqhubeke. Ngezimpawu zedijithali, izinguquko ezenziwe ekuvunyelanisweni kwe-backend kuya ekugcineni ngemizuzwana. Umuntu oyedwa angaphatha izinkulungwane zezikrini ezweni lonke ngaphandle kokuhamba. U-Nielsen wenze ucwaningo olubonisa izikrini zedijithali zithola cishe izikhathi ezine izinga lokunaka lamaphosta amile. Iyahlukahluka ngokwesimo, kodwa uhlelo-lo{7}}lomehluko wobukhulu lungokoqobo.
(Usayizi wemakethe yezimpawu zedijithali emhlabeni wonke wawulinganiselwa ku-USD 28.83 billion ngo-2024 futhi kulindeleke ukuthi ufinyelele ku-USD 45.94 billion ngo-2030, ukhula ku-CAGR ka-8.1% ukusuka ngo-2025 kuya ku-2030.) caphuna{{7}https://www.grandviewresearch.com/industry-analysis/digital-signage{12}}imakethe
Inkinga Yangempela Akekho Okhuluma Ngayo Kuqala
Maningi kakhulu amaphrojekthi lapho kufakwa khona izikrini, okuqukethwe akushintshi izinyanga ezintathu, futhi aba izindonga zangemuva kungekho muntu ozibukayo. Okokusebenza kumane kuyisiqalo{1}}uma imisebenzi yokuqukethwe ingaqhubeki, konke kumoshekile. Leli phuzu lidinga ukugcizelelwa ngoba yilapho amaphrojekthi amaningi enza iphutha khona.
Umqondisi wokusebenza esitolo esithengisa izinto ezilula wenze izibalo: ngaphambilini, ukushintsha izinto zokuphromotha kuzo zonke izitolo ezingu-1,500 ezweni lonke kubiza ngaphezu kwamayuan angu-100,000 kwezomsebenzi nezokuthutha isikhathi ngasinye. Manje umuntu oyedwa uyiphatha ngesigamu sehora. Lokho kulondoloza okukodwa kubuyisele utshalomali lwemishini phakathi nonyaka. Ukuthi inembe ncamashi akuqinisekwanga, kodwa ngokwendlela eya ngayo inengqondo.
Ngakho-ke umbuzo akukhona nje ukuthi "iyiphi ihadiwe okufanele ngiyithenge"-ukuthi ingabe unawo yini umsipha osebenzayo wokugcina into iphila ngemva kokufaka.
I-CMS: Qala Lapha, Hhayi Ngezikrini
Ngaphandle kwe-CMS, sonke isibuyekezo sokuqukethwe sidinga othile ukuthi avakashele indawo ngayinye ngedrayivu ye-USB. Isitolo esisodwa siyalawuleka; izitolo eziyikhulu azilawuleki.
Iphatha ini i-CMS? Ukudalwa kokuqukethwe (umhleli wesifanekiso), izinhla zokudlalayo (ukulandelana, ubude besikhathi, izinguquko), ukuhlela (ikuphi okuqukethwe okudlala kusiphi isikrini ngasiphi isikhathi), ukusatshalaliswa (ukusunduza okuqukethwe kubadlali ngenethiwekhi), ukuqapha (isimo se-inthanethi, okuqukethwe kokudlala, izinkinga zehadiwe konke kubonakala kungemuva). Leyo yimisebenzi eminingi efakwe ohlelweni olulodwa, yingakho ukukhetha kwe-CMS kubaluleke kakhulu.
Umkhuba ojwayelekile enkonzweni yokudla: dlala imenyu yasekuseni ekuseni, shintshela ngokuzenzakalelayo ekunyusweni kwasemini emini, shintsha futhi kusihlwa. Akekho odinga ukuyibuka.
Izinketho Zokuthunyelwa
Izinketho ezimbili zokusebenzisa: ifu kanye-nezakhiwo. Ifu liyi-plug-futhi- liyadlala, lilungisa{4}alimahhala, lifinyeleleka noma yikuphi, futhi manje selivamile{5}}Idatha yoCwaningo Lwemakethe Oluqinisekisiwe ithi lingaphezu kuka-60% futhi liyakhula. Emagcekeni{8}kufanela izimo ezinezidingo eziqinile zokuphepha kwedatha noma izimo zenethiwekhi ezimbi.
Lapho Kushiswa Khona Abantu
Ukukhetha i-CMS yilapho kulula khona ukungena ezingibeni. Imikhiqizo eminingi emakethe ibukeka ifana ngezici kodwa ihluka ngokuphindwe kashumi ngentengo. Kuyadida impela nakubantu abasembonini.
Amaphuzu abalulekile ambalwa. Okokuqala, hlala wenza izivivinyo zangempela-sebenzisa inqubo ngokuqukethwe kwangempela, ungagcini nje ngokubuka ama-PowerPoints omthengisi. Okwesibili, cacisa imodeli yenkokhelo--isikrini ngasinye noma-imojula ngayinye, izicupho eziningi lapho kushibhe khona ngaphambili kodwa ukugcinwa kanye nomkhawulokudonsa kubiza ngaphezulu. Okwesithathu, hlola-izimo zemboni{8}}izidingo ezifanayo ziyahluka ezidingweni zokuhamba, izindaba zokuhlangenwe nakho komthengisi.
Abathengisi basekhaya bahlanganisa iGoodview, Touchwo, Anvo, neSunmi. Ezamazwe ngamazwe zihlanganisa i-Scala, Imimoya Emine, kanye ne-Broadsign. Ezindaweni ezimbalwa nezabelomali eziqinile,{2}umthombo ovulekile we-Xibo uyasebenza, kodwa amandla obuchwepheshe ayadingeka ukuze-uzinakekele.
Thola iziphakamiso ezivela kubathengisi abangu-3-5 ukuze uqhathanise ovundlile. Dinga izingcaphuno ezibaluliwe-izingxenyekazi zekhompuyutha, isofthiwe, ukusetshenziswa, kanye nezinkokhelo zesevisi zonyaka ezifakwe ohlwini ngokuhlukene. Izingcaphuno ezihlanganisiwe zifihla kalula amaqhinga.
Manje Asikhulume I-Hardware
Bonisa Amatheminali
Bonisa amatheminali{{0}lapho abasebenzisi babona khona okuqukethwe{1}}okuyinkimbinkimbi kakhulu ukukhetha kunalokho abantu abaningi abakucabangayo.
I-LCD ishibhile, ikhanya ngokwanele, futhi isebenza kahle endlini. I-LED inokukhanya okuphezulu futhi inika amandla ukuhlanganisa okungenamthungo; lezo zikrini ezinkulu ezikhumulweni zezindiza kanye nezitolo ezinkulu ziyi-LED. I-OLED inemibala emangalisayo futhi ingajika, evame ukusetshenziselwa izibonisi zikanokusho, nezintengo zikanokusho ukuze zifane. E-izikrini zikayinki zinamandla aphansi kakhulu futhi zikhanya kahle ekukhanyeni kwelanga, zilungele okuqukethwe okumile njengamathegi amanani{4}}yilokho u-Hema akusebenzisayo. Kukhona nezinye izinhlobo, kodwa lezi ezine zihlanganisa cishe u-95% wezinhlelo zokusebenza zasenkambu.
Ukukhetha isikrini kuncike endaweni yokufaka, ibanga lokubuka, izidingo zokukhanya, namahora okusebenza. Ngokuvamile, 10-amayintshi angu-12 osayizi wesikrini imitha ngalinye lebanga lokubuka akhululekile. Ngaphakathi, 300-500 nits kwanele; ngokukhanya kwemvelo okuqondile, 700+ kuyadingeka; ngaphandle okumsulwa kudinga ubuncane nithi abangu-2,500 ukuze kuqhudelane nelanga, kanye ne-IP65 ukumelana namanzi nothuli, izinga lokushisa elibanzi ukusuka -ku-20℃kuya ku-+50℃, izindleko zokulwa nokucekela phansi kanye ne-shatter-proof-proof ziyaphindaphinda. I-takeaway enkulu ukuthi ukuthunyelwa kwangaphandle kubiza kakhulu futhi kuyinkimbinkimbi.
Izikrini zezentengiso nezikrini zabathengi zingase zibe nama-specs afanayo ephepheni, kodwa ukusebenza kwangempela kuhlukene ngomhlaba. Ukushisa kokushisa, amandla okusebenza angama-24/7, ububanzi be-bezel konke kuhlukile. Abanye abantu basebenzisa ama-TV asekhaya njengezikrini zokubonisa esitolo ukuze bonge imali; ngemuva kwezinyanga ezintathu,{4}}bashise, bashise kakhulu, bese bebuyela ezikrinini zentengiso. Lokhu kwenzeka kaningi kunalokho abakhiqizi abafuna ukukuvuma. AbakwaSamsung, LG, Hisense, kanye ne-BOE bonke banemigqa yomkhiqizo wokuboniswa kwezentengiselwano, ebiza kakhulu ngo-30% -50% kunebanga lomthengi, kodwa ukusimama nomehluko wesikhathi sokuphila ubalulekile.
I-Detour: I-Extreme Case yezokuthutha
Uma sikhuluma ngezidingo zehardware, izimo zokuhamba yilapho izinto ziba nesihluku. I-Capital Airport T3 isebenzisa izikrini ezingaphezu kuka-2,000{4}}ezishintshashintshayo zendiza, amasango okugibela, ama-carousel emithwalo{5}}kumele ixhumane namasistimu endiza{6}}ngesikhathi sangempela ngokunemba okungu-99.9%+. Ukubambezeleka noma amaphutha kusho ukuthi abagibeli abaphuthelwa yizindiza. Kulezi zimo, ukuzinza kubaluleke izikhathi eziyizinkulungwane eziyishumi kunezithombe ezinyakazayo. Akuyona into encane engathinta izihlanganisi.
Bese kuba khona-izitolo ezinkulu zesifunda, eziningi zisasebenzisa amasistimu azimele, zikopisha okuqukethwe ngedrayivu ye-USB ukuze zidlale. Lapho izimo zenethiwekhi zizimbi noma isikali sisincane, le ndlela isekhona. Akuzona zonke izixazululo ezidinga-unqenqema.
Abadlali Bemidiya
Buyela ekusetheni okujwayelekile. Izidlali zemidiya ziyibhuloho phakathi kwesofthiwe nokubonisa{1}}ukwamukela imiyalo, ukuqopha amafayela, amasignali akhiphayo. Lena ingxenye ethanda ukudida abantu kakhulu.
Amafomu amabili izici. Abadlali bangaphandle bangamabhokisi azimele axhunywe ezikrinini nge-HDMI, anokusebenza okulawulwayo nokuthuthukiswa okulula; I-BrightSign, i-Advantech, ne-Giada yizibonelo ezijwayelekile. Akhelwe-nge-SoC eshumeka ama-chips ngaphakathi kwesikrini, alula ukuwasebenzisa futhi abiza kancane, kodwa ukusebenza okulinganiselwe futhi okunzima ukuwathuthukisa; AbakwaSamsung kanye ne-LG baphusha lezi.
Indlela yokukhetha? Landela inkimbinkimbi yokuqukethwe. Ukuzungezisa okuyisisekelo kwesithombe nevidiyo-I-SoC noma i-300-400 yuan ibhokisi le-Android lanele. Opopayi be-HTML5, -izakhiwo zezoni eziningi, ividiyo ye-4K{12}}hamba kubadlali abangochwepheshe abangama-yuan angu-1,500-4,000. Ukusebenzisana okuyinkimbinkimbi noma ama-PC ezimboni asebenzisa ikhompyutha.
Ukucatshangelwa Kwenethiwekhi
Sebenzisa ukuxhumana okunezintambo uma kungenzeka; uma kungenjalo, i-WiFi noma i-4G. Iphuzu elibalulekile ukuthi ungakhohlwa ukubuyela emuva ungaxhunyiwe ku-inthanethi{2}}uma inethiwekhi iya phansi, umdlali kufanele akwazi ukuqhubeka nokudlala kunqolobane kunokuba abonise isikrini esimnyama esinephutha. Lokhu akunakwa kaningi, bese kuthi ngolunye usuku inethiwekhi yehle, zonke izitolo ziba mnyama, bese kuba nokuzisola ngokungakhethi isisombululo esithembekile.
Ukuthengisa: Lapho Okuningi Kwalokhu Kusetshenziswa Khona
Umphathi wesifunda wengamela inqwaba yezitolo ngamaphromoshini amasha njalo ngeviki. Uthembele kumaphosta wokuphrinta, ukulethwa kwezinto, nokuthumela mathupha? Ngesikhathi impahla ifika, isikhathi sesidlulile. Izimpawu zedijithali zingafinyelela "isinqumo esenziwe endlunkulu emizuzwini eyishumi edlule sivela ezikrinini ezitolo ezweni lonke emizuzwini eyishumi kamuva."
(Ucwaningo olwenziwe ezindaweni ezine ezivelele zezitolo e-Netherlands luqoqe ukubonwa kwabathengi abangaphezu kuka-24,000 kanye nezingxoxiswano ezingu-1,562. Okutholakele kuveze ukuthi amakhasimende angu-85% akholelwa ukuthi okuqukethwe kwevidiyo yedijithali eboniswa ezikrinini zamafasitela kuthuthukisa isithombe somkhiqizo wesitolo ngasinye. Ukukhumbula okuqukethwe kokuphromotha kwakunamandla ngokuphawulekayo: njengoba abaningi abangafika ku-64% bathenga imilayezo emisha okungenani aba-5% bakhumbula u-5% osanda kuthenga futhi wazuza u-7 ngokuzenzakalelayo. ulwazi oluvela ezibukweni.)Idatha Yereferensi Yekesi{10}}https://www.retailcustomerexperience.com/news/popai{13}}research-digital-window-signage{17}}iyanda{18}}ukwehla/
McDonald's: I-Benchmark
I-McDonald's iwuphawu lokuyenza kahle. Ngo-2019, basebenzise u-$300 wezigidi ukuze bathole i-Dynamic Yield futhi bakhiphe amamenyu edijithali e-AI-eshayelwa yi-AI ezitolo ezingu-38,000 emhlabeni jikelele, belungisa izincomo eziguquguqukayo ngokusekelwe esimweni sezulu, isikhathi sosuku, impahla, nobude bomugqa. Imibiko yabo yezezimali ithi ukushayela{7}}ngesilinganiso sikasayizi wethikithi kwenyuke ngo-5-6%. Kepha banamaqembu azinikezele abuka lokhu-izinkampani eziningi azikwazi ukukuphinda lokho. Izinsiza ezinganikezwa abakwaMcDonald's kule nkinga zihluke kakhulu kumabhizinisi ajwayelekile.
Empeleni Ukwenza Iphrojekthi
Izidingo Okokuqala, Izisetshenziswa Kamuva
Okokuqala, cacisa izidingo{0}}ungajahi ukukhetha okokusebenza.
Zizofakwa kuphi izikrini? Ngaphakathi noma ngaphandle? {0}Kufakwe udonga, insika, iwindi, noma usilingi? Izindawo ezihlukene zinezidingo ezihluke ngokuphelele zosayizi, ukukhanya, nezindlela zokufaka. Yikuphi okuqukethwe okuzodlalwa? Ukuzungezisa isithombe/ividiyo okumsulwa noma{2}}ukuhlanganiswa kwedatha yesikhathi sangempela? Ikhono lokuthinta liyadingeka? Ubani odala okuqukethwe futhi kubuyekezwa kangaki? Zingaki izindawo? Isitolo esisodwa nezitolo eziyikhulu zidinga izindlela ezimbili ezihlukene. Sithini isabelomali? Izikrini zezentengiso ezingamayintshi angu-55 zisukela ku-3,000-4,000 yuan ukuya ku-30,000-40,000 yuan; I-CMS isukela ezinkokhelweni zamahhala kuye kwaminyaka yonke zamakhulu ezinkulungwane. Ngaphandle kohlaka lwesabelomali, ukukhetha akukwazi ukuqala.
Lesi sigaba kufanele sikhiphe idokhumenti yezimfuneko-uhlu lwendawo, indawo yokufaka, uhlobo lokuqukethwe, izimfuneko zokusebenza, nobubanzi besabelomali konke okubhalwe ngokucacile. Ukubhida, ukuqhathanisa amanani, nokuxhumana nomthengisi konke kuncike kulo mbhalo.
Izinhlolovo zesayithi
Bese kuza izinhlolovo zesayithi. Okubukeka kukuhle emidwebeni kunazo zonke izinhlobo zezimanga{1}}kusayithi. Iziteshi zikagesi ezisendaweni engafanele, amakhebuli enethiwekhi angafakiwe-engakafakwa, alayisha{4}}izindonga ezingakwazi ukubhobolwa. Wonke umdidiyeli angasho ubhasikidi ogcwele izindaba ezinjalo.
Ukufakwa, Ukwamukelwa, Ukuqeqeshwa
Ukufaka nokusetshenziswa kuhlanganisa ukukhweza izikrini, ukuxhuma abadlali, ukulungisa inethiwekhi, ukuthunyelwa kwesofthiwe, ukungenisa okuqukethwe, nokuhlola okuhlanganyelwe. Indawo evamile ebushelelezi ithatha isigamu sosuku; eziyinkimbinkimbi zithatha izinsuku ezimbili kuya kwezintathu. Amaphrojekthi amakhulu ngokuvamile asebenzisa amasayithi okuhlola ambalwa ukuze axazulule izinkinga ngaphambi kokukhishwa ngobuningi.
Ukwamukelwa nokuqeqeshwa kulula ukukhohlwa. Ukufakwa kwemishini kuyisiqalo nje; othile udinga ukuyiphatha ngemuva kwalokho. Ukusebenza kwe-CMS, ukushicilela okuqukethwe, ukuxazulula inkinga ungaxhunyiwe ku-inthanethi{2}}izisebenzi zokusebenza zidinga ukuqeqeshwa ngendlela efanele. Abathengisi kufanele banikeze izincwadi zokusebenza kanye nama-FAQ; uma kungenjalo, yonke into encane ilinda{4}ngemuva kosekelo lokuthengisa, kungasebenzi kahle kakhulu.
Ngemva kokuthi -Live
Kuthiwani ngemva kokuba bukhoma? Yilapho umsebenzi wangempela uqala khona.
Imisebenzi yokuqukethwe idinga ukutshalwa kwezimali okuqhubekayo. Ukusungula isigqi sokubuyekeza kusiza{1}}okuqukethwe kokuphromotha ukuthi kushintshwe masonto onke, okubonakalayo komkhiqizo kushintsha nyanga zonke. Izici zokuhlanganisa idatha ye-CMS zinganika amandla ukubuyekezwa okuzenzakalelayo okungaphelele ukuze kuncishiswe umsebenzi owenziwa mathupha.
Ukuhlolwa kwemishini kufanele kuqhubeke. Hlola njalo amaphikseli afile, ukunensa kwesidlali, ukuzinza kwenethiwekhi. I-backend ye-CMS ngokuvamile inokuqapha{2}}ukuskena uhlu lwezixwayiso nsuku zonke ukuze uthole izinkinga ngaphambi kokuba amakhasimende akhononde "isikrini besimnyama izinsuku ezintathu."
Ukuhlola ukusebenza ngempumelelo iyona ndlela kuphela yokuqinisekisa ukuthi utshalomali belufanele yini. Amamethrikhi alandelekayo: izinga lokuqeda ukudlalwa, isikhathi sokuhlala izethameli, izinguquko ekuthengisweni okuhlobene. Eminye imisebenzi yenza ukuhlola kwe-A/B-imiklamo emibili yokuphromotha ukubona ukuthi iyiphi eqhuba ukuthengisa okwengeziwe.
