Lo mbuzo uvela njalo embonini. Cishe ngaso sonke isikhathi, umuntu obuzayo usondela kuyo ngendlela engafanele.
Umbuzo obuzwayo uthi "ingabekwa kuphi i-kiosk?" sengathi yifenisha edinga indawo. Le ndlela ihlehla. Umbuzo olungile uthi: ikuphi lapho ikhiosk iwenza khona umqondo-hhayi njengesici esingeziwe, kodwa njengeyona ndlela kuphela ephusile?
Abantu abaningi ngeke bavume: ukuthunyelwa okuningi kwekhiyoski kuyahluleka. Ayikho idatha eqinile kulokhu, kodwa labo asebehlale isikhathi eside embonini bazoqinisekisa. Kunoma yiliphi-ihhotela elisezingeni eliphakathi noma isakhiwo sikahulumeni, kunezikrini zokuthinta ezibizayo eziqoqa uthuli emakhoneni, izikrini ezifriziwe emilayezweni yephutha, noma ezicinywe ngokuphelele. Umuntu othile ugunyaze{4}}i-oda lokuthenga labantu abayisithupha lalezo.
Qala Ngalokho Okusebenzayo Ngempela
Ukungena esikhumulweni sezindiza{0}}kuyisibonelo sencwadi yokufunda. Abagibeli kufanele babe sesikhumulweni sezindiza noma kunjalo. Inqubo inquma ngokuphelele-khetha indiza, khetha isihlalo, qinisekisa, phrinta. Akekho "ophequlula nje" endaweni yokuhlola-ekiosk. Futhi amaphasi okugibela kanye namathegi emithwalo adinga ukuphrinta. Amafoni awakwazi ukwenza lokho. Isikhathi.
Izinkampani zezindiza ziya ngokuya zamukela i-self service technologies (SSTs) ukuze ilethe amamodeli esevisi alula kakhulu. Ngo-2007, i-International Air Transport Association yethula Uhlelo Lokuhamba Ngokushesha okuhloswe ngalo ukuthuthukisa ukusebenza kahle kwazo zombili izikhumulo zezindiza nabathwali. Lesi sinyathelo sihlanganisa izithuthukisi kuzo zonke izindawo zokuthinta eziningi, okuhlanganisa ukungena komgibeli-, ukucutshungulwa kwemithwalo, ukufakazela ubuqiniso bedokhumenti, ukuphathwa kokubhukha, izinqubo zokugibela, kanye nokulahlekelwa ukubuyiswa kwemithwalo. Ingcaphuno-https://pmc.ncbi.nlm.nih.gov/articles/PMC11471516/
Kukhona iphethini lapha okufanele uyikhiphe. Ukuba khona ngokomzimba -okungaxoxiswana ngakho{2}}abasebenzisi sebevele bekhona; lokhu akunakwenziwa usofa. Inqubo isezingeni ngokuphelele. Akukho zingcingo zokwahlulela, cha "ake ngihlole umphathi wami." Futhi umsebenzisi useyazi ukuthi yini abayifunayo. Ayiphequluli, ayihloli{7}}iyaqhuba.
Nasi isibonelo-esiphikisayo esenza le logic ibe nzima: imihlahlandlela yombukiso. Amamyuziyamu asetshenziselwa ukuthanda ama-kios-ukujula okungenamkhawulo kokuqukethwe, okungaphezu kakhulu kwanoma iyiphi i-plaque ebonakalayo. Lokhu kufinyelela kuzo zontathu imibandela. Abasebenzisi bakhona, inqubo ilula, bayazi ukuthi imuphi umsebenzi wobuciko abawubukayo.
Bese kwenzeka amakhodi e-QR nezinhlelo zokusebenza zemnyuziyamu. Manje izivakashi ziskena futhi zithole yonke into emafonini azo, ezihamba nazo lapho zihamba. Ikhiyoski ilahlekile.
Ngakho-ke kukhona into yesine abantu abayikhohlwayo: i-kiosk idinga ukwenza okuthile ucingo olungakwazi. Ngokuvamile lokho kusho ihadiwe-ukuphrinta, ukuskena, amakhadi okufunda, ukukhipha okuthile okuphathekayo. Uma konke ukusebenzelana kumane ngokuthepha isikrini ukuze uthole ulwazi, asikho isizathu sokuthi umuntu angavele asebenzise ifoni yakhe.
Amakhiyo omnyuziyamu asawina nini? Lapho isikrini esikhulu INGABE isipiliyoni. Imininingwane yobuciko{1}}yokucaca okuphezulu ayinakubonwa ocingweni. Ividiyo egxilile elahlekelwa umthelela kumayintshi angu-6. Imidlalo esebenzisanayo ngokuthinta nokukhohlisa. Ngombhalo omsulwa kodwa? Ifoni iwinile.
Into kaMcDonald's
Uku-oda ukudla okusheshayo{0}}I-McDonald's ngokuqondile-kwembula okuthile okungalindelekile. Olunye uchungechunge lwesifunda lwe-QSR luchithe izinyanga ezintathu luzama ukuthola ukuthi kungani ukukhishwa kwekhiyoski yabo kungashayi izinombolo ezazibikwa nguMcDonald's. Uphenyo lwajula.
I-McDonald's inama-40,{1}} yalezi zinto emhlabeni jikelele, futhi isilinganiso sethikithi sikhuphuke ngo-15-30% ngemva kokufakwa. Lokhu kuzwakala njenge-marketing fluff ekuqaleni. Khona-ke i-psychology iyacaca.
Ekhawuntani, kunengcindezi ecashile. Kukhona olindile. Kungase kube nokwakhiwa komugqa. Ama-oda ayenzeka ngokushesha, ukukhetha okuphephile kwenziwa, okungeziwe akwengezwa ngoba ukuthi "empeleni, phonsa uphaya futhi" akuzwakali ngenkathi othile egqolozele.
Ikhiyoski isusa konke lokho. Ukuphequlula kuyenzeka. Kucatshangelwa izinto ezintsha. "Ungathanda ukwengeza inhlanganisela?" uthola u-yebo kungekho muntu ozizwa ehlulelwa. Kuvele ukuthi abantu bafuna ukusebenzisa imali ethe xaxa{4}babedinga nje ukususwa kwengcindezi yomphakathi.
Okwenzeke kabi lelo chungechunge lwesifunda kwakuwukubekwa. Amakhiwokhi aye eduze kwekhawunta, ukuze amakhasimende asazizwa ebukele. I-McDonald's iwabeka endaweni ehlukile. Lokhu kuzwakala kuyinto engasho lutho. Akuyona. Idizayini yesikhala esibonakalayo ibaluleke kakhulu njengesoftware. Ubunjiniyela bemenyu nabo{6}}imenyu yekhawunta ayikwazi ukuvele yenziwe idijithali. Ukwaziswa kokuthengisa, uku-oda kwento, ukukhetha okuzenzakalelayo, konke kudinga ukucatshangelwa kabusha. Amaketango amaningi awafuni ukuzwa lokho.
Lokhu kuguqula ukucabanga okuvamile. Izimo ezingcono kakhulu zekhiyoski akukhona nje lapho amakhiyoski ANGAsebenza khona. Yilapho ukuxhumana kwabantu kungena khona ngempela.
Imali Yangempela Iyamoshwa Nayo
Ukuzithengela{0}isitolo esikhulu{0}}kuzwakala kuphelele kuze kube ukusetshenziswa kwangempela. Izinto ezimbalwa, akukho okungajwayelekile? Kuhle, kuyashesha kunolayini wemali. Kodwa khiqiza lokho okudinga ukukalwa, utshwala obudinga ukuqinisekiswa kwe-ID, ukwehluleka okukodwa kokuskena{3}}manje othile umile lapho eqhweba isisebenzi noma kunjalo. Futhi kuneqiniso elingemnandi akekho ofuna ukulivuma: okheshi bangochwepheshe ekuskeneni. Ayashesha; bayazi ukuthi amabhakhodi akuphi. Amakhasimende avamile ayizimfundamakhwela. Ngobhasikidi onezinto ezingama-30, umuntu cishe uyashesha.
Ukuzihlola{0}kusebenza njengesithasiselo. Uma ithatha indawo, izinkinga ziyanda.
Ngenkathi i-self-service checkout (i-SCO) yethulwa okokuqala e-United States ngo-1992, yahlangatshezwana nokungabaza okukhulu, kanye nokukhathazeka okusabalele ukuthi kwakuzovela ukulahlekelwa okukhulu. Nakuba imiphumela yocwaningo isalokhu ixubile mayelana nomthelela wayo ekuncipheni, ikakhulukazi ukweba amakhasimende,{3}}ubuchwepheshe bokukhokha obuqondiswe kumthengi buye baba isici esivame ukwanda ngaphakathi kwendawo yokudayisa. Ingcaphuno-https://journals.sagepub.com/doi/abs/10.1177/1748895816643353
Ama-kiosks amabhange nganoma yini engaphezu kokuhlola ibhalansi kanye nezitatimende zokunyathelisa ashaya udonga olungahlakaniphile kodwa lwangempela: uma kuhilela imali, abantu bafuna umuntu. Bafuna ukuthi kube khona ozoqinisekisa ukuthi ukudluliswa kwemali kwenziwe. Bafuna ukubona umuntu evuma ngekhanda lapho amanani amakhulu ehamba. Imishini iyakwazi ngokuphelele. Ukwethenjwa kwekhasimende akukho.
Buyela kokuthi Okusebenzayo
Ukubhaliswa kwesibhedlela kusebenza ngendlela efanayo nezikhumulo zezindiza{0}}olayini abade, imisebenzi elula. Uma amakhiwokhi okubhalisa esekhona, ukwengeza imisebenzi yokukhokha akubizi lutho. Okufanayo ngemiphumela yokuhlolwa kokuphrinta, ukuhlola isimo somugqa, nemisebenzi efanayo. Idivayisi eyodwa iba ummese webutho laseSwitzerland.
Amahhotela? Iwusizo kakhulu ekungeneni sekwephuzile-uma abasebenzi bazacile. Ubumfihlo buyisici futhi{2}}ezinye izihambeli azifuni ukumemezela izinga lazo legumbi kunoma ubani ozisemva kwazo.
Ukuphathwa kwezivakashi kwebhizinisi kubukelwa phansi. Bhalisa igama, inkampani, skena i-ID, thatha isithombe, phrinta ibheji, yazisa umsingathi. Konke kulinganiselwe, konke kudinga ama-peripherals. Futhi ithuthukisa umsebenzi womamukeli ukusuka kokuthi "ukufakwa kwedatha okomuntu" kuye kokuthi "empeleni ukubingelela nokusiza abantu."
Izinkonzo Zikahulumeni
Nansi inkinga yesakhiwo: amahholo ezinsiza avuliwe uma izakhamuzi zisemsebenzini. Kuvaliwe ngezimpelasonto. Amakhefu esidlo sasemini ayenzeka. Izinombolo ziyeka ukuthathwa ngo-4 PM. Amakhikhidi aphula lokho ngokuphelele. Zibeke ezikhungweni zomphakathi, emagatsheni amabhange, ezinxanxatheleni zezitolo. Ngokuphazima kweso, "yenza endleleni eya ekhaya" iyenzeka.
Futhi kukhona okungajwayelekile ukuthi kukhulunywe ngakho: amafasitela kahulumeni aba yizindawo ezithinta imizwa. Abantu bakhombisa ukukhungatheka, baphikisana ngezidingo, bakhiphe kubasebenzi. Ukutubeka kuyiqiniso. Amakhiwokhi amunca imisebenzi ejwayelekile. Amawindi omuntu aphatha ubunkimbinkimbi bangempela. Wonke umuntu ujabule.
Ngokusobala Izinhlelo Ezingalungile
Noma yini edinga ukuhlakanipha kwemizwa-, ukuletha izindaba ezimbi, izinkonzo zomngcwabo{1}}kusobala ukuthi isiphumile. Lokhu akufanele kudinge ukuchazwa, kodwa iziphakamiso "zezindawo zokusiza usizi" empeleni zeqe amadeski, ngakho-ke kubonakala kunjalo.
Izinqumo ezenziwe zaba ngezakho kakhulu-zokuhlela umshwalense, iseluleko sokutshalwa kwezimali, ukubonisana nezomthetho{1}}azinakuncishiswa zibe izihlahla zezinqumo. Iphuzu eliphelele liwukwahlulela komuntu okuvumelana nezimo eziyingqayizivele.
Ukugcwalisa ifomu eliyinkimbinkimbi{0}}kuwukuhlukumeza esikrinini esithintwayo. Ukusebenza kahle kokuthayipha kwehlela mhlawumbe ingxenye yesithathu yekhibhodi ebonakalayo. Ukuphoqa abasebenzisi ukuthi bafake izigaba zombhalo kukhiyoski kuwumklamo onobutha.
Ukubheka ulwazi olumsulwa-"isitolo sivala ngasiphi isikhathi?"-sesivele sixazululiwe. Abantu basesha ku-inthanethi. Akekho umuntu oya esitolo ukuyobuza.
Ukuhlola Izimo Ezintsha
Ayikho ifomula yalokhu. Kumayelana nokuthi isimo sine-DNA efanayo namacala aphumelele.
Into yokuqala okumele uyibone: ingabe abantu sebevele bedingeka ukuthi babe ndawana thize? Uma lokhu kungasingathwa kusofa, impi isivele ilahlekile. Amafoni namalaptop ayawina. Izingxenyekazi zekhompuyutha zifakelwa abantu abangadingi ukuba lapho, bese kungabikho muntu ozisebenzisayo.
Bese umbuzo wokuvumelana nezimo. "Kuya ngokuthi" noma "ngesinye isikhathi okuhlukile kuyenziwa"{1}}lokho kusho ukuthi umuntu uhlala enolwazi endaweni ethile. Mhlawumbe u-80% uphathwa yi-kiosk, kodwa lokho okungu-20% kukhungathekisa wonke umuntu. Abasebenzi nabasebenzisi bobabili.
Futhi lokhu kulokhu kuvela: yini eyenziwa yi-kiosk edinga ukuthi ibe yisitolo? "Ukubonisa ulwazi esikrinini esikhulu" akwanele. Iphrinta, isithwebuli, isifundi sekhadi, into ekhipha into ebonakalayo{1}}into ifoni engakwazi ukuyenza. Yilokho okuthethelela i-hardware.
Zontathu izakhi ziqondana, amaphrojekthi avame ukusebenza. Omunye akaqiniseki, cabanga kakhulu. Ezimbili azikho, umbuzo uba kungani ama-kioks ekhona engxoxweni.
Ikhiyoski ngokwayo ayikaze ibe yimpendulo noma kunjalo. Kungenye yokusetshenziswa okungenzeka kwempendulo. Impendulo yangempela ukuthola ukuthi iyiphi inkinga exazululekayo, ngobani, ngaphansi kwaziphi izingqinamba. Thola lokho okulungile futhi umbuzo wehadiwe ucishe uziphendule wona.
