Yebo, ama-ESL enza amanani ngokuzenzakalelayo - futhi lokho kukodwa kusindisa amahora okusebenza abucayi. Kodwa ngemva kokweseka ukuthunyelwa kuyo yonke igrosa, ikhemisi, nezitolo ezikhethekile, sizibonele mathupha ukuthi intengo iyindawo yokungena, hhayi indawo okuyiwa kuyo. Abathengisi abadonsa imbuyiselo enamandla kakhulu basebenzisa inethiwekhi yabo ye-ESL ukuxazulula izinkinga kukho konke ukugcwaliseka, ukuthobela, ukuthengisa, nokuzibandakanya kwamakhasimende.
Izinombolo zibonisa lolu shintsho. Abahlaziyi bezimboni bazise imakethe ye-ESL yomhlaba wonke cisheI- $ 1.85 billion ngo-2024, ifaka ama- $ 7.54 billion ngo-2033. I-Walmart iyodwa isimemezele izinhlelo zokuthisebenzisa ama-ESL ezitolo ezingu-2,300 zase-US.
Lo mhlahlandlela uhamba kumakesi okusebenzisa amashalofu e-elekthronikhi angu-12 abalulekile njengamanje, anezibonelo ezitholakala emithonjeni kanye nomongo osebenzayo wokukusiza unqume ukuthi yimaphi afanele ukusebenza kwakho.
12 I-Electronic Shelf Ukusetshenziswa Kwelebula Yamacala Kuzo zonke Zokuthengisa
1. Okuzenzakalelayo-Intengo Yesikhathi Sangempela
Leli yicala lokusebenzisa isisekelo, futhi lifanelwe okungaphezu kokukhulunywa nje ngaso ngoba izibalo zabasebenzi ziyamangaza.
Ngokuvumelana neI-FMI - Inhlangano Yezimboni Zokudla, isitolo esikhulu esimaphakathi sase-US sithwala cishe imikhiqizo eyingqayizivele engu-32,000, namakhulu noma izinkulungwane zezinguquko zentengo isonto ngalinye. Ngamaphepha, ushintsho ngalunye lusho ukuphrinta, ukuhlunga, ukuhamba, nokushintshanisa.
Umehluko ngama-ESL muhle kakhulu. Umthengisi oyedwa ozimelekubika ukuthi kongiwe cishe amahora okusebenza angama-50 ngesonto. Kuchazwe umthengisi we-IGAicubungula izinguquko zentengo ezingu-1,400 ngaphansi kwamaminithi angu-10- umsebenzi obudle unyaka wonke ngaphambilini. Uma isitolo sakho siphatha izinguquko zeviki ezingaphezu kwamakhulu ambalwa, lesi simo sokusebenzisa sisodwa ngokuvamile sivumela ukutshalwa kwezimali. Bona umhlahlandlela wethu kuI-ESL vs. amalebula ephephaukuze uthole ukuqhathanisa okuningiliziwe.
2. Khetha-ukuze{2}}ukugcwalisa i-oda elincane
Ukunyuka kwegrosa ku-inthanethi nokuthenga-ku-inthanethi-ukulanda-ukuthatha-esitolo-(BOPIS) kuphendule amaphasishi esitolo ezindaweni zokugcwalisa. Inkinga:{6}}ukukhetha esitolo akuphumelelanga kangako kunokukhethwa kwempahla ngoba indawo ayizange yakhelwe lokho.
Ama-ESL afakwe izinkomba ze-LED angasebenza njengekhetha-uku{1}}ukukhanya amasistimu. Uma i-oda lingena, amalebula afanelekile akhanyisa umbala othile futhi umzila wokukhetha uyathuthukiswa ukuze abahlanganyeli bahambe phakathi kwamaphasishi ngokulandelana kunokuba bagxume. Ukukhetha ngehora kuyakhuphuka, ukunemba kwe-oda kuyathuthuka, nesikhathi sokuqeqeshwa sabasebenzi abasha siyehla ngoba izibani yizona eziqondisayo.
3. Ukuvumelanisa Kwephromoshini
Uma isivumelwano esikhangisiwe siba bukhoma ngo-6 ekuseni kodwa umaka weshalofu akaphenduki kuze kube maphakathi-ekuseni, uthola izikhalazo zamakhasimende, ukuvuza kwemajini, kanye nezinkinga ezingaba khona zokuthobela imithetho. Ama-ESL aboshelwe enjinini yentengo enza amaphromoshini asebenze ngesikhathi esiqondile esihleliwe, kuyo yonke indawo. Isiyalo sokubulawa sincike ohlelweni-oluqhutshwa esikhundleni sokuncika{7}}kumsebenzi.
4. Ukuphelelwa yisikhathi kokulandela kanye ne-Automated Markdowns
Lesi yisimo sokusetshenziswa esibona abaqhubi begrosa bebukela phansi kakhulu.
Ukuncipha eminyangweni eyonakalayo akuveli ekuhlulekeni okukodwa okukhulu. Inqwabelana ngezikhala ezincane zesikhathi: umaka phansi okuqalisa usuku sekwephuzile, umsebenzi wokuzungezisa oweqiwa phakathi neshifu ematasa. Izinkundla zesimanje ze-ESL zihlanganisa nedatha yokuphelelwa yisikhathi ukuze kuqalise ukumaka ngokuzenzakalelayo - ngokwesibonelo, isaphulelo sika-30% ezinsukwini ezintathu ngaphambi kokuphelelwa yisikhathi, bese kuba ngu-50% ngosuku olulodwa. Ilebula ibuyekeza, i-POS iyayibonisa, futhi umphathi uthola umkhondo wokuhlolwa kwedijithali.
Uma isikhathi sokwehlisa sishintsha sisuka kokuthi "noma nini lapho umuntu ekhumbula" siye kusimiso-esisekelwe emthethweni, ukuthengisa{1}}ngemikhiqizo emifushane{2}}emifushane kuba ngcono ngokulinganiswa futhi kuyehla imfucuza. NgobaAma-ESL ezitolo zegrosa, lokhu kuvame ukuba umshayeli-wesibili ophezulu we-ROI ngemva kokuzenzakalela kwentengo.
5. Ukuthobela I-Planogram kanye Nokunemba Kweshelufu
Ukusethwa kabusha kwe-Planograms - kuqedwa kancane, ngaphandle{1}}ku{2}}kusitoko kudala izikhala ezigcwaliswe ngemikhiqizo engalungile, futhi okukhishiwe kuqongelela isonto nesonto.
Izinkundla ze-ESL ezine-geolocation ziqinisa ilebula ngayinye endaweni enembile yeshelufu. Uma ilebula inyakaza, isistimu iyayihlaba umkhosi. Lapho indlunkulu iphusha ukusetha kabusha, isakhiwo sithumela ngedijithali futhi sihlobanise nomsebenzi kusuka emibikweni ehlukile kunemidwebo ephrintiwe - okuholela ekusethweni kabusha okusheshayo kanye nedatha yokusungula ehlanzekile.
6. Amanani Anamandla Nanokuncintisana
Lesi yisimo esidala impikiswano esesidlangalaleni kakhulu - kanye nokungaqondi kahle.
Amanani anamandla ngama-ESLakusho ukukhuphula intengo yamabhodlela amanzi lapho izinga lokushisa lifinyelela ku-90 degrees F. Empeleni, kusho ukufanisa inani lembangi yendawo phakathi namahora esikhundleni sezinsuku, ukuqalisa ukumaka "ihora lenjabulo" ekudleni okuphekiwe ukuze kunciphe-kokumosha{3}}kosuku, noma ukubuyisela ngokuzenzekelayo into egcwele ngokweqile ngaphambi kokuba ibe inkinga.
USantiago Gallino, uprofesa wokuphatha izitolo e-University of Pennsylvania's Wharton School, utsheleI-NPRukuthi umshayeli oyinhloko wezomnotho ngemuva kokutholwa kwe-ESL ukonga kwabasebenzi - akukona ukukhuphuka kwentengo okungosomathuba. Abathengisi bayazi ukuthi ukuqeda ukwethembana kwabathengi ngokudla okucatshangwayo kungaba ukuzikhohlisa-emakethe lapho abathengi beqhathanisa izintengo kumafoni abo ngemizuzwana.
7. Ukungaguquguquki kwentengo ye-Omnichannel
Uma intengo kushelufu ingafani nentengo yohlelo lokusebenza, abathengi balahlekelwa ukwethembana. Ama-ESL axhunywe enjinini yentengo emaphakathi asakaza izinguquko-kunkundla yezentengiso ye-e, uhlelo lokusebenza lweselula, kanye nelebula eliphathekayo ngesikhathi esisodwa. Kubathengisi abasebenzisa ukuchofoza{3}}bese{4}}uqoqa noma uthumele-kusukela-esitolo, lokhu kuqeda umthombo oqhubekayo wokushayisana kwe-checkout.
8. Ukusebenzelana Kwekhasimende nge-NFC namakhodi e-QR
Mbone ngeso lengqondo umthengi esendaweni yamavithamini, ungaqiniseki ukuthi yisiphi isithasiselo esifanelana nezidingo zakhe. Bachofoza ifoni yabo kulebula yeshalofu futhi babone ngokushesha uhlu lwezithako, imihlahlandlela yokusebenzisa, nezibuyekezo - akukho okuhambisanayo okudingekayo. Amamodeli amasha e-ESL anama-NFC chips namandla ekhodi ye-QR aphendulela unqenqema lweshalofu lube indawo yokuthinta esebenzisanayo. Umhlahlandlela wethu wokuukuhlela amathegi amanani e-NFC okudayisaihlanganisa ukusethwa kobuchwepheshe.
9.-Ku-Store Analytics kanye nemininingwane yethrafikhi
Ingqalasizinda ye-ESL isebenzisa ukuxhumana kwe-Bluetooth Low Energy (BLE) ingaphinda kabili njengenethiwekhi yezinzwa, cishe amaphethini omgwaqo ohamba ngezinyawo kanye nezikhathi zokuhlala ngephasishi. Lokhu kusengamandla avelayo - okuningi okusetshenziswayo akukakusebenzisi njengomsebenzi oyinhloko - kodwa kubathengisi asebevele besebenzisa inethiwekhi ye-ESL ecinene, idatha ekhuphukayo iza mahhala.
10. Ukubonakala Kwempahla kanye Nezaziso Zokuphuma Kwempahla
Izilinganiso zemboni zibeka igrosa ngaphandle{{0}ku{1}}kumazinga esitoko endaweni ethile phakathi kuka-5% no-10%, futhi indawo ngayinye yeshalofu engenalutho iyindali elahlekile. Ama-ESL ahlanganiswe nezinhlelo ze-inventory angabonisa{5}}izinkomba zeleveli yesitoko esibonakala kubahlanganyeli, ngakho ukugcwalisa kubekwa kuqala ngesidingo sangempela kunohambo oluhleliwe{6}}. Okunye ukulungiselelwa kubonisa ikhasimende-libheke ikhodi ye-QR uma umkhiqizo uphela, lixhunywa kusayithi ye-e{9}}yezentengiselwano yomthengisi ukuze kugcinwe ukuthengiswa.
11. Ukusimama kanye Nokunciphisa Ukulahlwa Kwamaphepha
Iqoqo elikhulu legrosa lingadlula amashumi ezinkulungwane zamathegi ephepha ngesitolo ngasinye ngonyaka. Ama-ESL asusa lowo mjikelezo ngokuphelele. Njengoba iAmanothi eNational Retail Federation, ushintsho lususa umthombo obalulekile wokulahlwa okuphindelelayo nezindleko zabasebenzi - futhi kubathengisi abanezibopho zokubika ze-ESG, ukwehlisa kunikeza imethrikhi elinganisekayo.
12. Ukuxhumana Kwabasebenzi kanye Nokuphathwa Kwemisebenzi
Izibonisi ze-ESL nezinkomba ze-LED zingakwazi ukuxhumana nemisebenzi yokusebenza ngokuqondile onqenqemeni lweshalofu - zikhanyise umbala ukuze zisikwe kabusha, zigqamise izinto ekukhunjweni okusebenzayo, noma ukusayina umsebenzi wokuhlanza. Le ndlela yokusebenzisa yintsha futhi yamukelwa kabanzi, kodwa ezitolo{2}}ezinomthamo omkhulu osezivele zinenethiwekhi yelebula elicinene, ishintsha izingxenyekazi zekhompuyutha ezikhona zibe ibhodi lomsebenzi elisabalalisiwe ngaphandle kokutshalwa kwezimali okwengeziwe.
Izimo Zokusetshenziswa Kwelebula Yeshalofu Ye-elekthronikhi ngemboni
Akuwona wonke amacala okusetshenziswa anesisindo esilinganayo kuzo zonke izitolo eziqondile. Ithebula elingezansi libonisa izinhlelo zokusebenza ezifanele kakhulu kumasegimenti amahlanu avamile.
| Sebenzisa Ikesi | Igrosa | Ikhemisi | Ezogesi | Imfashini | I-DIY / Hardware |
|---|---|---|---|---|---|
| Okuzenzakalelayo{0}}kwesikhathi sangempela | ● | ● | ● | ● | ● |
| Khetha-ukuze{1}}ukukhanya kugcwaliseke | ● | ○ | ○ | ● | ○ |
| Ukuvumelanisa kwephromoshini | ● | ● | ● | ● | ● |
| Ukulandelela ukuphela kwesikhathi / ukubeka phansi okuzenzakalelayo | ● | ● | ○ | ○ | ○ |
| Ukuhambisana nePlanogram | ● | ● | ● | ○ | ● |
| Amanani anamandla / ancintisanayo | ● | ○ | ● | ● | ● |
| Ukuvumelana kwentengo ye-Omnichannel | ● | ○ | ● | ● | ● |
| Ukuzibandakanya kwekhasimende le-NFC / QR | ○ | ● | ● | ● | ○ |
| Izibalo-zesitolo | ○ | ○ | ● | ● | ○ |
| Ukubonakala kwempahla / izexwayiso zokuphuma kwesitoko | ● | ● | ● | ○ | ● |
| Ukusimama / ukuncishiswa kwephepha | ● | ● | ● | ● | ● |
| Ukuxhumana kwabasebenzi | ● | ● | ○ | ○ | ● |
●=Ukuhambisana okuphezulu|○=Ukufaneleka okumaphakathi noma okuvelayo
Unganquma Kanjani Imaphi I-ESL Sebenzisa Amacala Abalulekile Esitolo Sakho
Qala ngephoyinti lakho lezinhlungu elibiza kakhulu.Uma izinguquko zentengo zanjalo ngeviki zidla amahora angu-40+ ahlobene, intengo ezenzakalelayo iyindlela yokufakwayo. Uma ukuncipha okonakalayo kuwumsele omkhulu, ukulandelela ukuphela kwesikhathi kufanele kube kuqala.
Hlola ukulungela kwakho ukuhlanganiswa.Ukusebenzisa izimo ezifana nokuvumelanisa kwephromoshini kuncike ekuxhumekeni okuhlanzekile phakathi kweplathifomu ye-ESL, i-POS, ne-ERP. Ukuze uthole isiqondiso kuukuthi amalebula eshalofu kagesi asebenza kanjaningezinhlelo ezikhona, bheka ukuhamba kwethu.
Sebenzisa ngezigaba.Qala ngekesi elilodwa noma amabili okusetshenziswa abalulekile futhi wandise njengoba ingqalasizinda ikhula. Abathengisi abakhipha inani elikhulu baphatha ama-ESL njengenkundla, hhayi iphrojekthi-yesikhathi esisodwa.
Ibukeka Kanjani I-ESL ROI?
Imigqa yesikhathi ye-ROI iyahlukahluka ngefomethi yesitolo, ukuminyana kwelebula, nezindleko zabasebenzi - kodwa abathengisi abaningi begrosa babika ukuthi bafinyelela imbuyiselo phakathi nezinyanga eziyi-12 kuya kwezingu-24. Ukonga okuyinhloko kuvela ekuncishisweni kwabasebenzi kanye nasekuthuthukisweni kokuncipha; uhlangothi lwezindleko luhlanganisa ihadiwe, ukuhlanganiswa, nokugcinwa. Ukuze uthole uhlaka olunemininingwane, sebenzisa yethuESL ROI wokubala.
Isici esisodwa esivame ukubukelwa phansi: inani elihlanganisiwe lezigameko zokusetshenziswa kwesibili. Umthengisi ofaka ama-ESL entengo bese kamuva enze ukukhetha{1}}ukuze{2}}kulandele ukukhanya nokuphelelwa yisikhathi kukhishwe inani lezingxenyekazi zekhompuyutha ezifanayo izikhathi eziningi - ngaphandle kwezindleko ezinkulu ezingeziwe kumalebula. Lapho wakha ikesi lebhizinisi lakho, yenza imodeli yecala lokusebenzisa lesibili nelesithathu ohlela ukulenza lisebenze, hhayi elokuqala kuphela. Ukuze uthole okugcweleukwehlukaniswa kwezindleko, bheka umhlahlandlela wethu ozinikele.
imibuzo ejwayelekile ukubuzwa
Iyini ilebula yeshalofu ye-electronic futhi isebenza kanjani?
I-ESL isibonisi esincane esingenantambo - ngokuvamile sisebenzisa i-e-iphepha - elinamathiselwe onqenqemeni lweshalofu esikhundleni sethegi yephepha. Ithola amanani nezibuyekezo zomkhiqizo ngaphandle kwentambo ngefrikhwensi yomsakazo noma nge-Bluetooth. Ngoba i-e{5}iphepha lidonsa amandla kuphela ngesikhathi sokuvuselela, impilo yebhethri ngokuvamile isukela eminyakeni emihlanu ukuya kweyishumi. Ukuze uthole ukubukeka okujulile, bheka ukubuka konke kwethuukulebula kweshalofu le-electronic nokuthi kusebenza kanjani.
Abiza malini amalebula eshalofu kagesi?
{0}}Izindleko zelebula ngalinye zincike kusayizi, uhlobo lwesibonisi, nevolumu ye-oda. Isamba sezindleko zokuphakela sihlanganisa nezindawo zokufinyelela, ukulayisensa kwesofthiwe, nomsebenzi wokuhlanganisa. Izintengo zehle kakhulu njengezikali zokutholwa. Bona wethuukwephulwa kwezindleko zangempela ze-ESLkumabhentshimakhi amanje.
Ingabe amalebula eshelufu e-elekthronikhi anika amandla intengo yokukhuphuka?
Lokhu kuwukukhathazeka okuvamile, kodwa iqiniso lihlukile kulokho okusikiselwa yizihloko zezindaba. Iningi labathengisi lisebenzisa ama-ESL ukuze lithuthukise ukunemba kwamanani futhi linciphise ukungcola - ukuze lingakhuphuli izintengo ngesikhathi sokufunwa okuphezulu. Amaqembu emboni okuhlanganisa ne-FMI aveze esidlangalaleni ukuthi umfutho wezomnotho oyinhloko ngemuva kokutholwa ukusebenza kahle kwabasebenzi. Lesi sihloko sikhuluma ngokujulile esihlokweni sethu esithinoma ngabe ama-ESL anika amandla amanani entengo.
Ingabe ama-ESL amaketango amakhulu kuphela?
Cha. Nakuba i-Walmart kanye nabathengisi abakhulu base-Europe baqala ukusetshenziswa, abathengisi abazimele baya ngokuya bethumela ama-ESL. Amaqembu emboni afana ne-IGA akhuthaze ngenkuthalo ukutholwa kwamalungu azimele, futhi ukonga kwabasebenzi kwehlela ngempumelelo-kumisebenzi yesitolo esisodwa.
Amabhethri e-ESL ahlala isikhathi esingakanani?
Ama-ESL amaningi esimanje ahlala iminyaka emihlanu kuya kweyishumi ngaphansi kwemijikelezo evamile yokuvuselela. Amalebula abuyekezwa kanye noma kabili ngosuku ahlala isikhathi eside kakhulu kunalawo avuselelwa njalo emizuzwini embalwa. Ukuze uthole imininingwane yobuchwepheshe, bheka isihloko sethu kuIzilinganiso zokuvuselela ze-ESL nokusebenza kwesibonisi.
Ukuqalisa
Uma uhlola ama-ESL okokuqala ngqa, qala ngokwenza imephu amaphuzu akho aphezulu amathathu aphezulu obuhlungu ngokumelene nezimo zokusetshenziswa ezingenhla. Uma usuvele unamalebula afakelwe intengo, bheka ukuthi yiziphi izimo zokusebenzisa okwesibili ingqalasizinda yakho isekela ngemali encane eyengeziwe. Umbuzo awusekho ukuthi ama-ESL ayasebenza yini - ukuthi iziphi izimo eziletha inani elikhulu lomsebenzi wakho.Xhumana nethimba lethuukuxoxa ngokuthi yikuphi ukucushwa okufanelana nesitolo sakho.
