Umphumela Wokuhlaka: Kungani Umkhiqizo Ofanayo Uthengisa Kangcono Ngamagama Ahlukene

Indlela umgomo we-Nobel Prize{0}}wokuwina i-psychology ongayishintsha ngayo isu lakho lentengo yokudayisa{1}}nokuthi amalebula eshalofu e-electronic akwenza kusebenze ngesikhathi sangempela.

Izinkomishi ezimbili zeyogathi zihlala eshalofini lesuphamakethe. Umkhiqizo ofanayo, usayizi ofanayo, intengo efanayo. Ithegi eyodwa ye-ESL iyafundwa"Iqukethe u-20% wamafutha". Omunye uyafunda"80% amafutha-amahhala."

Iyiphi ongayikhetha?

Abantu abaningi babamba "ekhuluphele-yamahhala" ngaphandle kokungabaza. Kodwa womabili amalebula achaza iyogathi efanayo ncamashi. Amaphesenti angamashumi amabili amafutha angamaphesenti angamashumi ayisishiyagalombili-amahhala. Izibalo eziyisisekelo.

Lelo gama elincane elishintshayo-lisuka kokuthi "liqukethe amafutha" liye "elinamafutha-elikhululekile"{2}}liphenyisisa ngokuphelele ukuthi ubuchopho bakho buwubeka kanjani umkhiqizo ngokwezigaba. Umuntu uzizwa engaphilile. Enye izizwa njengenketho ehlakaniphile.

Lena yi-umphumela wohlaka. Futhi uma ungowokudayisa, umehluko phakathi kwemikhiqizo endizayo isuka emashalofini nemikhiqizo eqoqa uthuli.

Ukutholwa Komklomelo KaNobel

Ngo-1981, izazi zokusebenza kwengqondo uDaniel Kahneman no-Amos Tversky banikeza abahlanganyeli isimo sokwelapha isifo esibulalayo. Ngenkathi izinketho zifakwe kuzimele "njengokusindisa izimpilo ezingama-200," u-72% wakhetha inketho ephephile. Lapho izinketho ezifanayo ncamashi zifakwe kuhlaka ngokuthi "400 bazokufa," 78% bakhetha ukugembula.

Izibalo ezifanayo. Imiphumela efanayo. Izinqumo eziphikisanayo.

Lokhu kutholwe kwenze u-Kahneman wathola uMklomelo KaNobel ku-Economics.

Kungani Ukulahlekelwa Kushaya Kakhulu Kunokuzuza

Emakethe,ukulahlekelwa kuzwakala kubi kakhulu kunokuzuza kuzwakala kumnandi. Uma uzuza okuthile, kuyisaphulelo{1}}kuhle, kodwa kuyakhohlwa. Uma ulahlekelwa okuthile, yimali yakho, ithuba lakho lokuhamba.

Ngena kunoma yisiphi isitolo esikhulu futhi ubuke ukuthi kwenzekani. Esigabeni semikhiqizo emisha, abathengi bagcwala emikhiqizweni enamathegi axhophayo "Isikhathi Esinomkhawulo - Amahora angu-2 Okugcina" noma "Angu-5 Kuphela Asele." Lezi zinto zishanelwa ezinqoleni phakathi nemizuzu. Khonamanjalo, ekhoneni lezingubo, amarack abhalwe ukuthi "Great Value" noma "Super Savings" ahlala azitshiwe kakhulu, amakhasimende aphequlula nje futhi ehamba engenalutho-.

Umehluko? Uhlaka olulodwa lubangela ukwesaba ukulahlekelwa. Omunye umane uthembisa inzuzo.

Ukuzondwa kokulahlekelwa kunamandla angu-2-2.5x kunokuzuza ugqozi. "Ukuphuthelwa" kubangela isenzo esiningi kunokuthi "ukuthola isivumelwano."

Kusho Ukuthini Lokhu Ngomaka Bentengo Yakho

Imikhiqizo efanayo enezintengo ezifanayo ingaba nezindali ezihluke kakhulu ngokusekelwe endleleni ozichaza ngayo.

I-Hand Sanitizer: Umkhiqizo ofanayo, Indaba Ehlukile

Zombili izitatimende ziyefana ngokwezibalo. Kodwa "ukubulala u-99%" kukwenza uzizwe uvikelekile. I-"1% isinde" ikwenza uzibuze ukuthi ingabe lowo 1% uzokugulisa yini.

Umthetho wesaphulelo sika-$100

Ihembe lika-$30?"50% isephulelo"ishaya "Londoloza u-$15."
Ikhompyutha ephathekayo engu-$1,000?"Londoloza u-$200"ishaya "20% isaphulelo."

Ubuchopho buphendula kunoma iyiphi inomboloizizwaenkulu. NgeAmalebula Eshalofu Kagesi, ungashintsha ngokushesha phakathi kwezibonisi zephesenti kanye nedola ngokusekelwe endaweni yentengo-ukuchofoza okukodwa ngemuva, wonke amathegi esitolo sakho abuyekeza ngemizuzwana.

Kungani Imikhiqizo Ngaphansi kokuthi "Isikhathi Esilinganiselwe" Amathegi ESL Athengiswa Ngokushesha

Uyayibona imikhiqizo endiza isuka emashalofini esuphamakethe yangakini? Bheka amathegi e-ESL. Cishe njalo babonisa imilayezo ephuthumayo:

"Ithuba lokugcina{0}}liphela namhlanje ebusuku"iphumelela ngokwedlulele"Kuhle namuhla!"

"Kusele ezi-3 kuphela esitokweni"iphumelela ngokwedlulele"Thenga manje ugcine"

Ngamasistimu e-ESL axhunywe kusizindalwazi sakho sempahla, le milayezo yohlaka-iyabuyekezwa ngokuzenzakalelayo:

Isitoko > 100:Bonisa "Umdayisi Ongcono Kakhulu - 5,000+ othengiswa kule nyanga" (ubufakazi bokuxhumana nabantu)

Isitoko <20:Bonisa "U-[X] kuphela osele - uthengisa ngokushesha" (i-trigger yokushoda)

Isitoko < 5:Bonisa "Usuzohamba!" + Isexwayiso se-flash ye-LED (ukuphuthuma okukhulu)

Akukho ukuhlola mathupha. Abekho omaka abaphelelwe yisikhathi. Isistimu idonsa{2}}idatha ye-inventory yesikhathi sangempela futhi ishintsha ozimele lapho amaleveli esitoko eshintsha. Imilayezo yokushoda ivela kuphela uma iyiqiniso{4}}futhi iyanyamalala ngokuzenzakalelayo lapho ukuphinda kusikwe isitoko kwenzeka.

Isikhathi-Ukushintsha Uzimele Okusekelwe

Izikhathi ezihlukene zokushayela ozimele abahlukene. Umgibeli wasekuseni nesiphequluli sakusihlwa banemiqondo ehluke ngokuphelele{1}}futhi baphendula imilayezo ehluke ngokuphelele.

Ngesici sokubonisa esihleliwe se-ESL, lezi zinguquko zenzeka ngokuzenzakalelayo:

Isethe kanye ohlelweni lokuphatha. Ithegi ngayinye kuzo zonke izinkundla ziyashintsha kanyekanye ngesikhathi esihleliwe. Abekho abasebenzi abahamba phansi. Awekho amaphutha enziwa ngesandla. Awekho amathuba aphuthelwe.

Ezindaweni zokukhangisa{0}}eziphezulu zethrafikhi,Izikrini zedijithali ze-LCDbakhulise umphumela-okuqukethwe kwamavidiyo ashukumisayo okubonisa izikhathi zokubala, opopayi abathengiswayo, kanye{1}}nesikhathi sangempela "abantu abangu-X ababuka lokhu" ubufakazi bomphakathi bokuthi amathegi amile awakwazi ukuletha.

Lapho Uhlaka Olungalungile Luwina

Kubathengi{0}abaqaphelayo ngezempilo, ugqozi lokuthengaukugwema ingozi, ukungatholi izinzuzo:

Ikhasimende{0}eliqaphelayo ngezempilo alithengi inzuzo{1}lithenga ukuze ligweme ukufaka izinto ezimbi emizimbeni yalo. Omaka be-ESL ekhemisi nasezindleleni zezempilo ababonisa "I-Paraben-Yamahhala" noma "Ayikho Imibala Yokwenziwa" ihlala idlula isici{4}}sokulayeza okugxilile.

Intengo Yokubhalisa

Ubulungu bonyaka: $1,200/ngonyaka vs. "Just $3.29/ngosuku"

Intengo efanayo. Umbono ohluke ngokuphelele. Ukwephula amanani amakhulu ube yizindleko ezincane zansuku zonke kubenza bazizwe bengelutho. Izikrini ze-ESL ezitolo zikagesi ezibonisa "$27/ngenyanga" esikhundleni sokuthi "$648" ziguqula iziphequluli ezimanqikanqika zibe abathengi.

Ukuguqula Okubi kube Okuhle

Izinto eziseduze{0}zokuphelelwa yisikhathi ziletha inselele yokufaka uzimele. "Iphelelwa yisikhathi maduze" izwakala inegethivu. Kodwa yibeke kabusha:

I-ESL yenza lawa mashishi{0}}azwelayo asheshayo futhi azenzakalelayo. Xhuma idatha yokuphelelwa yisikhathi yesistimu yakho yokusungula ukuze ucuphe ozimele bokwehliswa okuqhubekayo: isaphulelo esingu-20% ezinsukwini ezi-3 ngaphandle, isaphulelo esingu-40% osukwini olungu-1-konke ukubuyekezwa ngaphandle komsebenzi oyedwa othinta umaka.

Izikrini ze-LCD kuma-endcapsingaqhubekisela phambili lokhu ngokubala wehla kwe-"Flash Sale" opopazayo okudala ukuphuthuma kwangempela, okusondeza{0}imikhiqizo kadoti ibe ukuthengiswa{1}}kwesivinini esiphezulu.

Lapho Uhlaka Lungasebenzi

Umthelela wokwenza uzimele akuwona umlingo. Iba buthaka kakhulu uma:

-Ukuthenga Okubalulekile: Ukuthenga imoto noma indlu? Amakhasimende atshala umzamo ojulile wokuqonda futhi abone ngamaqhinga okwenza uzimele.

Abathengi Abangochwepheshe: Ochwepheshe bokuthengwa kwempahla be-B2B bazi ukuthi "u-99% uyasebenza" futhi "izinga lokuhluleka elingu-1%" lisho into efanayo.

Imvelo esobala: Uma amakhasimende ekwazi ukubona bobabili ozimele ngesikhathi esisodwa, umphumela uyakhanselwa.

I-Ethics of Framing

Ukwenza uzimele kunamandla. Lawo mandla ahambisana nomthwalo wemfanelo.

Uhlaka Lwezimiso Zokuziphatha:

Ukwethula ulwazi lweqiniso ngezindlela ezahlukene ("80% lean"="20% fat"=kokubili iqiniso)

Ukugqamisa izinzuzo zangempela amakhasimende azinakayo

Ukusebenzisa imilayezo eshodayo kuphela lapho i-inventory empeleni iphansi

Ukweqa Umugqa:

Ukushoda okungelona iqiniso ("Kusele oku-2 kuphela!" lapho unokungu-2,000)

Ukusikisela izinzuzo ezingekho

Ukuphatha abantu abasengozini

Uhlaka lwesimilo luyasebenzakangconoisikhathi eside-. Amakhasimende azizwa ekhohlisiwe awabuyi. Nge-ESL exhunywe kudatha yempahla yangempela, izimangalo zakho zokushoda zihlala zinembile{3}}zokwakha ukwethenjwa ngenkathi ushayela ukuthengisa.

Ngokuzayo lapho ubona umkhiqizo undiza usuka emashalofini esitolo esikhulu, hlola ithegi yawo ye-ESL. Umlayezo ubalulekile njengenani.

Zibuze:Ingabe ngitshela amakhasimende ukuthi azozuza ini, noma ANGALAHLWA?

Umthelela wokwenza uzimele ufakazelwe amashumi eminyaka. Okusha ubuchwepheshe bokukusebenzisa esikalini-ukushintsha ozimele ngesikhathi sosuku, ngeleveli yokusungula, ngesigaba somkhiqizo, konke kusuka kudeshibhodi eyodwa yokuphatha.

Faka Ukusebenza Kwesayensi Yokuhlaka

Amalebula eshalofu kagesi e-LEGOYO nezikrini zedijithali ze-LCDukukunikeza ingqalasizinda yokusebenzisa{{0}amasu entengo asekelwe kuhlaka:

Ukuchofoza{0}okukodwa kwesitolo{1}kusibuyekezo esibanzi: Shintsha wonke amathegi ngemizuzwana, hhayi amahora

Ukushintsha kozimele okuhleliwe: Setha amasu wokubonisa ekuseni/ntambama/kusihlwa asebenza ngokuzenzakalelayo

I-Inventory{0}}icushiwe umlayezo: Xhuma kudatha yakho yesitoko ukuze uthole-ozimele bokushoda kwesikhathi sangempela

Ikhono lokuhlola i-A/B: Qalisa amafreyimu ahlukene ezindaweni zonke, kala ukuthi yini ngempela esebenzayo

Okuqukethwe kwe-LCD ashukumisayo: Izibali zokubala zehla, ukuthengiswa kwe-flash, ukukhushulwa kwamavidiyo ezindaweni{0}}eziphezulu zethrafikhi

 

Umugqa Womkhiqizo

E-Amalebula kayinki e-Electronic Shelf(2.66" ukuya ku-7.3")

ngamanani eshelufu ajwayelekile

Izikrini ze-LCD Digital Price(10.1" kanye no-15.6", eyodwa & -nohlangothi olukabili)

kuma-endcaps okukhangisa kanye nezibonisi zesici

Izibonisi ze-LCD ezibonisa ngale

ngemibukiso yemikhiqizo ye-premium

I-Interactive Kiosk Solutions

ukuze uthole-isevisi kanye nokuzibandakanya kwekhasimende

Uzimele ongcono kakhulu yilowo owuhlolile. I-ESL yenza ukuhlola kwenzeke.