Izifundo ezivela Enkulumweni Enkulu YaseMelika ESL
Okuthengiswayo kusesimweni soshintsho. Ngaphezu kwesigamu sabathengisi bathi ubuchwepheshe babo bamanje abukwazi ukuhambisana nalapho ibhizinisi lidinga ukuya khona. Ukutshalwa kwezimali kwedijithali kuvame ukuthatha unomphela ukukhokha. Kodwa i-Walmart ikwazile lokhu{{3}hhayi ngabashayeli bezindiza abancane abangayi ndawo, kodwa ngokusebenzisa{4}}isilinganiso esigcwele sedijithali esilolonga kabusha indlela umthengisi omkhulu waseMelika osebenza ngayo.
I-Walmart iwasebenzisa kanjani amalebula e-Electronic Shelf ukuthuthukisa ukusebenza kahle kwesitolo
NgoJuni 2024, i-Walmart yamemezela izinhlelo zokusebenzisa amalebula eshalofu kagesi kuzo zonke izitolo zase-US ezingu-2,300 ngo-2026. Ngo-December 2024, inkampani yelula inkontileka yayo nomhlinzeki wezobuchwepheshe i-VusionGroup ngemali engaphezu kuka-$1 bhiliyoni, isheshisa ukukhishwa kuzo zonke izitolo zase-US ezingu-4,600. Lokhu kumelela ukusetshenziswa okukhulu kwe-ESL emlandweni wokuthengisa waseNyakatho Melika{13}}amathegi amanani edijithali alinganiselwa ezigidini ezingu-400 kuya kwezingu-500 emikhiqizweni engaphezu kuka-120,000 esitolo ngasinye.
Kubathengisi ababuza umbuzo obalulekile-ukwenza kanjani kube okwakamuva ngaphandle kokuphula osekusebenza kakade?{1}}Inguquko ye-Walmart inikeza incwadi yokudlala enemininingwane.
Isikali Senselelo Ye-Walmart
Ngaphambi kokuya kudijithali, i-Walmart ibhekane nezinselelo zokusebenza ezijwayelekile kubathengisi yonke indawo. Isitolo ngasinye sigcina imikhiqizo engaphezu kuka-120,000, ngasinye sidinga ithegi yenani lentengo. Njalo ngeviki, izitolo zicubungula izinkulungwane zezibuyekezo zentengo yezinto ezintsha, i-Rollbacks, nokumaka. Ngezikhathi zonyaka eziphakeme, umthamo ukhuphuka kakhulu.
Iqiniso lansuku zonke lentengo{0}esekelwe ephepheni lidale ukungqubuzana okukhulu:
Izinguquko{0}}zentengo enkulusebenzisa amahora esikhathi esihlobene ebesingaye ekusizeni amakhasimende. Isibuyekezo senani ebesidinga izinsuku ezimbili ezigcwele zomsebenzi owenziwa mathupha manje siqeda ngemizuzu ngobuchwepheshe be-ESL.
Ukwehluka kwentengophakathi kwamathegi eshalofu nendawo-ye{1}}yezinhlelo zokuthengisa zidale ukuqaqamba kwekhanda lokuphuma. Amakhasimende azoletha izinto kurejista kuphela ukuze athole intengo ebonisiwe ingahambisani nalokho okuphakamisile{3}}uhlobo lwesipiliyoni oluqeda ukwethembana ngokushesha.
Ikhono lokuphromotha elilinganiselweikwenze kwacishe kungenzeki ukuxhumanisa ukuthengiswa kwe-flash noma ukuphendula kumnyakazo wamanani wokuncintisana ngesikhathi sangempela. Uma uthembele kozakwethu abahamba ngezinyawo abanezibhamu ezilebula, ukwethula iphromoshini yentengo evumelanisiwe ezinkulungwaneni zezitolo akunangqondo.
E-izinselelo zokugcwalisa ezentengisoyanda njengoba ama-oda aku-inthanethi anda. Ama-oda okukhethwa kwesitolo esisebenzisana nawo okulethwa kanye nokulandwa eceleni komgwaqo adinga izindlela ezisheshayo zokuthola imikhiqizo kuzo zonke izinhlelo zesitezi.
I-US Market Shift
Ukwamukelwa kwe-ESL ye-Walmart kuphawula ingqopha-mlando emakethe yokudayisa yaseNyakatho Melika, osekusele kancane iYurophu yamukele ubuchwepheshe beshalofu ledijithali. Izizathu zalokhu kunqikaza komlando zifaka izindleko eziphansi zokulebula kwephepha lendabuko (cishe amasenti angu-5 umaka ngamunye uma kuqhathaniswa no-$5 noma ngaphezulu wama-ESL) kanye nokutshalwa kwezimali okukhulu kwangaphambili okudingekayo ukuze kusetshenziswe.
Nokho, isimo sezwe siye sashintsha kakhulu. Izindleko ezikhulayo zabasebenzi, inkimbinkimbi yeziteshi zonke, kanye nesidingo{1}}sokuvumelanisa amanani esikhathi sangempela phakathi kweziteshi eziku-inthanethi -zesitolo{2}}ziguqule indlela yokubala. Ukunyakaza kukaWalmart kulindeleke ukuthi kusheshise ukwamukelwa kwe-ESL kuwo wonke umkhakha wezokudayisa wase-US.
Idatha yemboni iyasiqinisekisa lesi simo. Ukuthunyelwa kwe-ESL kunyuke kusuka ngaphezudlwana nje kwezigidi eziyi-100 ngekota kuya cishe kumayunithi ayizigidi ezingu-200 engxenyeni yesibili ka-2025-okungunyaka ongu-211.4%-esikhathini -sonyaka sokukhuphuka okuqhutshwa ngokuyinhloko ukuthunyelwa kwe-Walmart.

Isebenza kanjani i-ESL
Amalebula eshelufu e-elekthronikhi asebenzisa-ubuchwepheshe bukayinki (i-electrophoretic display){1}}iphepha elifanayo{2}}njengezikrini ezitholakala{3}}kubafundi be-e. Ngokungafani nezibonisi ze-LCD, u-E{5}}izikrini zikayinki zibonisa ukukhanya okuzungezile kunokuba zikhiphe okwazo, zidala izibonisi ezifana nephepha eliphrintiwe futhi ezihlale zifundeka ngaphansi kwanoma yiziphi izimo zokukhanya kwesitolo, kunoma iyiphi i-engeli yokubuka.
Ukusetshenziswa kwamandla kuphansi ngokumangalisayo. Ngenxa yokuthi-izibonisi zikayinki zika-E zisebenzisa amandla kuphela lapho isithombe sishintsha, amabhethri ngokuvamile ahlala iminyaka emihlanu noma ngaphezulu ngemijikelezo yokubuyekeza yansuku zonke evamile. Azikho izintambo ezidingekayo-amathegi akhwezwa kusetshenziswa iziqeshana, izingwegwe, noma okunamathiselwe kazibuthe kumareyili eshalofu ajwayelekile.
Ukusetshenziswa kwe-Walmart ngokuyinhloko kusebenzisa omaka abancane ebangeni elingu-1.5-intshi ukuya ku-3-intshi, okubalela iningi lamalebula eshalofu esitolo esivamile. Amathegi anosayizi omaphakathi (amayintshi angu-4 kuye kwangu-6) aphatha cishe u-5.5% wevolumu yokuphakelwa, ngokuvamile abekwe emikhiqizweni edinga ulwazi oluningiliziwe noma ukubonakala okukhulu.
Ukukhetha Usayizi Ngefomethi Yesitolo
Ukukhetha usayizi we-ESL ofanele kuncike ohlotsheni lomkhiqizo, ukwakheka kweshalofu, nebanga elijwayelekile lokubuka ikhasimende:
Amathegi ahlangene (2.66" ukuya ku-4.2")sebenza kahle ngamanani eshelufu ajwayelekile ezindlini zezitolo ezinkulu, ezitolo ezitholakala kalula, nasezindaweni ezinezikhala eziqinile zamashalofu. Lawa masayizi abhalansisa ukubonakala nokusetshenziswa kahle kwezindlu ezithengiswayo zonqenqema lweshelufu.
Omaka-obubanzi obuphakathi (5.8")hlinzeka ngokulingana okuhle phakathi kokubonakala nokuguquguquka kwezinhlelo zokusebenza eziningi zesuphamakethe. Bamukela ulwazi olwengeziwe njengama-callouts okukhangisa, amanani entengo, noma imininingwane yomkhiqizo ngenkathi kufakwa ama-rails aphethe ilebula ajwayelekile.
Omaka befomethi enkulu (7.3"+) nikeza ama-endcaps, izibonisi eziningi, neminyango lapho amakhasimende ebuka khona ekude. Izigaba zama-elekthronikhi, izibonisi zezinto zikagesi, nezindawo zekilabhu ye-warehouse ziyazuza kulezi zikrini ezinkulu.
Izimpawu zedijithali ze-LCD (10.1" kuya ku-15.6")iphatha-izindawo zokuphromotha ezinethonya eliphezulu{1}}ama-endcaps, ukwethulwa kwemikhiqizo emisha, nezinto ezifakiwe ezizuza ekhonweni levidiyo nokuboniswa kwemibala egqamile. Lokhu kudinga ukuxhunywa kwamandla kodwa kulethe umphumela obonakalayo izibonisi ezimile ezingakwazi ukufana.

Izinga lokushisa
Amalebula kayinki ajwayelekile E-asebenza ngokuthembekile phakathi kuka-0℃no-40℃(32℃F kuya ku-104℃F), awenze afanelekele izindawo zokuthengisa ezijwayelekile namakesi aqandisiwe. Izindawo zesiqandisi ezingaphansi -ezingu-18℃(0℃F) zidinga okuhlukile kwezinga lokushisa eliphansi elinokuvikela okufanelekile komswakama. Abathengisi kufanele bacacise izilinganiso zezinga lokushisa ngesikhathi sokuthenga ukuze bagweme izinkinga zokuhambisana ezindaweni ezibandayo.
Uguquko Lokusebenza: Imiphumela Yangempela
Imiphumela ye-Walmart ibonisa umthelela wokusebenza wokuphakelwa okuphelele kwe-ESL.
Izinzuzo zokusebenza kahle kwentengoziyamangalisa. Izibuyekezo ezidinga izinsuku ezimbili zomsebenzi wezandla manje seziqediwe phakathi namaminithi. Uhlelo lokusebenza lwe-Me@Walmart luvumela abahlanganyeli ukuthi bacubungule izibuyekezo zentengo ngokuchofoza okumbalwa nje, becindezela izinguquko ngokuqondile kumalebula esitezi sesitolo.
Ukunemba kwentengo kuyathuthukanjengoba isistimu iqeda amaphutha okuloba okwenziwa ngesandla. Uma izintengo zishintsha kumasistimu omthengisi we-Walmart, zivumelanisa ngokuzenzakalelayo namalebula eshalofu{1}}okususa igebe elibangele izingxabano ngokomlando.
Hlanganisa amashifu okukhiqizaukusuka-emisebenzini ephindaphindwayo yenani eliphansi ukuya emisebenzini-ebhekene nekhasimende. Njengoba omunye oholayo wethimba le-Walmart ephawulile, abahlanganyeli manje sebengachitha isikhathi esiningi besiza amakhasimende kanye nesikhathi esincane emisebenzini ephindaphindwayo njengokushintsha kwethegi yentengo okwenziwa ngesandla.
-Ukugcwaliseka kwezohwebo kuyasheshangokusebenzisa "ukukhetha-ukuze{1}}kukhanye" ukusebenza. Lapho abasebenzisana nesitolo bekhetha ama-oda okulethwa noma okulandwa eceleni komgwaqo, i-ESL imaka izikhombisi ze-LED ezikhanyayo ukuze zibaqondise ngokuqondile emikhiqizweni. Nge-e{4}}i-commerce manje emele u-18% wesamba semali engenayo ye-Walmart-kanye nama-oda egrosa aku-inthanethi aqhubeka ekhula{7}}leli khono selibalulekile.
Ukugcwaliswa kwesitoko kwenza kube lulangezici "zesitoko-zo{1}}zokukhanya" ezisebenzisa izikhombisi ze-LED ezifanayo ukuze zigqamise amashalofu adinga ukunakwa. Abahlanganyeli bangakwazi ukuhlonza ngokushesha futhi babhekane nezimo{3}eziphansi zesitoko ngaphandle kokuskena ishalofu ngalinye.

Ngale Kwentengo: Uxhumano Lwe-Omnichannel
Ukuthunyelwa kwe-ESL ye-Walmart kuyingxenye eyodwa yoguquko olubanzi lwedijithali oludala amandla wangempela we-omnichannel. Inkampani isifinyelele u-93%-wosuku olufanayo lokulethwa kwezidingo ezindlini zonkana zase-US, ngezinhlelo zokunwebeka ziye ku-95% ngasekupheleni kuka-2025. Ngaphezu kwesigamu somthamo wesikhungo sokugcwalisa i-e{7}}se-commerce manje sigeleza{8}}ezisetshenziswa ezizenzakalelayo zesizukulwane esilandelayo.
Amalebula eshelufu edijithali axhuma kule ecosystem ngezindlela eziningi:
Ukubonakala{0}}kwesikhathi sangempelaiyathuthuka njengoba idatha ye-ESL ihlanganisa nezinhlelo zokuphatha izinto. Ingqalasizinda efanayo ebuyekeza izintengo ingalandelela ukutholakala komkhiqizo, imake{1}}{2}}zezimo zesitoko, futhi iqondise ukugcwaliswa kabusha.
Ukuvumelana kwentengo kuzo zonke iziteshiifinyeleleka uma{0}}izintengo zesitolo zibuyekezwa ngamasistimu afanayo ashayela intengo ye-inthanethi. Amakhasimende abheka izintengo kuhlelo lokusebenza lwe-Walmart abona ulwazi olufanayo oluboniswa kumathegi eshalofu.
Ukuthuthukisa umuzwa wekhasimendeidlulela ekunikezeni ulwazi olwengeziwe lapho kwenziwa isinqumo. Omaka be-ESL bangabonisa amakhodi e-QR axhumene nemininingwane yomkhiqizo, ulwazi lokudla okunempilo, idatha yokuthola, noma ukubuyekezwa kwekhasimende-okuletha amakhono okucwaninga ku-inthanethi ekuthengeni okungokoqobo.
Ukuhlanganiswa kwemidiya yokukhangisa nokuthengisaivula amathuba amasha. Ibhizinisi lemidiya yokudayisa le-Walmart leqe u-$4.4 webhiliyoni emalini engenayo yonyaka ngo-2024. Amalebula eshalofu edijithali angase abonise{3}}okuqukethwe okuxhasiwe komkhiqizo noma amaphromoshini ahlosiwe, adale imithombo emisha yemali engenayo.
Amaqiniso Okusebenzisa
Abathengisi abahlola ukusetshenziswa kwe-ESL kufanele baqonde ukuthi ubuchwepheshe abuxhunyiwe-futhi{1}}buyadlala. Ukusebenzisa ngempumelelo kudinga ukuhlela ngokucophelela kuzo zonke izilinganiso eziningana.
Ukuhlanganiswa Kwesistimu
Idatha ye-ESL igeleza isuka ezinhlelweni ze-ERP noma ze-POS ngama-API, ukuxhumana kusizindalwazi, noma ukuthunyelwa kwefayela kwamanye amazwe. Izinkundla ezinkulu zesofthiwe yokudayisa ngokuvamile zinikeza{1}}izixhumi ezakhelwe ngaphambili, kodwa amasistimu angokwezifiso angase adinge umsebenzi wokuthuthukisa. Amaqembu ochwepheshe kufanele axhumane nabahlinzeki be-ESL kusenesikhathi ngenqubo yokuhlela ukuze kumephu izidingo zokuhlanganisa nezikhathi.
Ukuhlolwa Kwesayithi
Izinhlolovo zesitolo sangempela zikhomba izimfuneko zokubekwa kwesiteshi, amanani omaka ngomnyango, nezixazululo zezindawo ezikhethekile njengeziqandisi, ama-endcaps, noma{0}}amasheluvu angajwayelekile. Ukufakwa kwesignali, izinketho zokukhweza, nokufinyelela kwamandla (kunoma yiziphi izingxenye ze-LCD) konke kudinga ukuhlela kusenesikhathi. Ukweqa lesi sinyathelo kuholela ezikhaleni zokukhava kanye nokushoda kwempahla ngesikhathi sokukhishwa.
I-Pilot Ngaphambi Kwesikali
I-Walmart yaqala ngesitolo somshayeli eGrapevine, eTexas ngaphambi kokumemezela ukuthunyelwa okubanzi. Ukuqala ngomnyango owodwa noma indawo kuvumela amaqembu ukuthi aqinisekise ukuthi izintengo zivunyelaniswa kahle, izibuyekezo zenzeka phakathi nezikhathi ezamukelekayo, futhi abasebenzi basesitolo bangakwazi ukuphatha ukugeleza komsebenzi okusha. Ukuxazulula izinkinga ngezinga elincane kubiza kakhulu kunokuxazulula izinkinga ezinkulungwaneni zezitolo.
Ukuqeqesha kanye Nokuphatha Ushintsho
Amathimba esitolo adinga izinqubo ezicacile zokubophezela omaka emikhiqizweni, ukuxazulula izinkinga zamalebula angaxhunyiwe ku-inthanethi, nokulandela izinqubo zokukhuphuka zezinkinga zobuchwepheshe. Ukubhalwa kwezimo ezivamile kuvimbela amaqembu e-IT ekufakeni amakholi wezindaba ezivamile. Umgomo ukunika amandla abambisene nabo besitolo ukuthi babe ngabanikazi bobuchwepheshe emsebenzini wabo wansuku zonke.
Ukubhekana Nezinkinga Ezivamile
Imibuzo Yezintengo Ezinamandla
Ubuchwepheshe be-ESL buvumela izinguquko ezisheshayo zentengo, kuphakamisa imibuzo mayelana "nentengo ekhuphukayo"-elungisa izintengo ngokuya ngesidingo, isikhathi sosuku, noma ezinye izici. I-Walmart isho ngokusobala ukuthi ayinazo izinhlelo zokufaka amanani ashintshashintshayo ngendlela izinkampani zezindiza noma{2}}amasevisi okwabelana ngazo enza ngayo. Okugxilwe kukho ukusebenza kahle, hhayi ukukhohlisa amanani.
Ucwaningo oluvela e-University of California Rady School of Management (Julayi 2025) luthole ukuthi izitolo ezinkulu azibandakanyi amanani aguquguqukayo asabalele naphezu kokuba namandla obuchwepheshe. Imvelo yokuncintisana yegrosa nokulindelwe ngabathengi mayelana nokungaguquguquki kwentengo kucindezela ukuthi abathengisi bangasebenzisa kanjani{2}}amakhono entengo esikhathi sangempela.
Umthelela Wokusimama
Ukuthunyelwa kwe-ESL kusekela imigomo yezemvelo ngokususa udoti wephepha ekunyatheliseni umaka njalo. I-Walmart isebenzisa ubuchwepheshe bebhethri{1}obuncane be-ESL obunikwa amandla ama-smart rails anokuxhumana kwe-Bluetooth-yamandla aphansi{3}okunamandla{4}okunciphisa umthelela wendawo uma kuqhathaniswa nezixazululo ezidinga ukushintshwa kwebhethri njalo. Impilo ende yokusebenza ye-E{6}}ebonisa uyinki (iminyaka emihlanu noma ngaphezulu) iphinde inciphise indawo ezungezile uma kuqhathaniswa namanye amaphepha alahlwayo.
I-Consumer Trust
Izintengo ezisobala, ezinembile empeleni zakha ukwethembana ngokususa ukukhungatheka kweshalofu-lokubona{1}}ukuhlola ukungafani. Izibonisi ezicacile ze-ESL zinganikeza ulwazi lomkhiqizo olwengeziwe kunomaka bephepha, okuhlanganisa imininingwane yomthombo, ulwazi lwe-allergen, noma izitifiketi zokusimama. Ubuchwepheshe benza kube sobala kunokuba kufihlwe.
Izinketho Zobuchwepheshe Zezidingo Ezihlukene
E-Amalebula kayinki e-Electronic Shelf
Ubuchwepheshe behhashi lomsebenzi-lokukhishwa ngezinga elikhulu. Iphepha-njengokufunda, ukusetshenziswa kwamandla okuncane, nokufaka okulula kwenza u-E{3}}uyinki ulungele amanani eshelufu avamile ezinkulungwaneni zama-SKU. Ukusetshenziswa kwe-Walmart kubonisa ukuthi u-E{5}}ukufakwa kukayinki okuphelele kuyenzeka ngokobuchwepheshe futhi kuyasebenza ngokwezomnotho ngezinga elikhulu.
Ukucaciswa okubalulekile okufanele kuhlolwe:
Bonisa ukulungiswa nokugqamaukuze ifundeke kuwo wonke amabanga okubuka
Iphrothokholi yokuxhumana(I-Bluetooth, i-RF yobunikazi, i-Wi{0}Fi) ithinta isivinini sokubuyekeza nezimfuneko zengqalasizinda
Amandla wesikhombi se-LEDukuze ukhethe-ukukhanya{1}}nesitoko{2}}u{3}}khanyise izinhlelo zokusebenza
Usekelo lwe-NFCngezici zokusebenzisana kwamakhasimende
Ibanga lokushisaukuhambisana nezindawo eziqandisiwe
Izinketho zokukhwezaukufanisa izinhlelo zesitimela zeshalofu ezikhona
Izimpawu ze-LCD Digital
Izibonisi ezinamandla ezikwazi ukudlala ividiyo futhi okuqukethwe okunamandla kufeza izinjongo ezihlukile kunamalebula kayinki angu-E{0}ajwayelekile. Amavidiyo okuboniswa komkhiqizo, izithombe ezijikelezayo zokuphromotha, nezibali-sikhathi zokubala zehla kudala ukusebenzelana okungenakufana okuboniswayo. Izidingo zamandla zenza i-LCD isebenze ezindaweni ezinamasu esikhundleni sokusatshalaliswa kwendawo yonke.
Cabangela izimpawu ze-LCD zama-endcaps, ukwethulwa kwemikhiqizo emisha,{0}}izigaba zemaji ephezulu, nezindawo zokubonisa umkhiqizo. Ukucushwa kohlangothi olulodwa-nolukabili{3}}kuhlinzeka ngezinhlobo ezahlukene zokulungisa.
Ama-Kiosks Asebenzisanayo
-Izibonisi zesikrini esithintwayo zesevisi zinweba amandla edijithali ngale kwamaphethelo eshelufu. Amakhiyoski asebenzisanayo asekela ukubhekwa komkhiqizo, ukubhaliswa kohlelo lokwethembeka, ukubekwa kwe-oda, nemisebenzi yesevisi yamakhasimende. Baletha ukuzizwisa kohlelo lokusebenza ezitolo ezibonakalayo zamakhasimende ancamela leyo modi yokusebenzisana.
Imibukiso esobala
Ubuchwepheshe obusafufusa buvumela ukumbondela kokuqukethwe kwedijithali emibukisweni yomkhiqizo ebonakalayo-okulungele okuthengiswayo kwe-premium lapho amakhasimende edinga ukubona kokubili into yangempela nokuqukethwe kokuphromotha okushukumisayo ngesikhathi esisodwa.
Yini Okulandelayo
Ubuchwepheshe buyaqhubeka buthuthuka. Uyinki-oMne-wombala ongu-E{2}}manje uletha izibonisi ezigqamile izikrini ze-monochrome ezindala ezingakwazi ukufana nazo. Izibalo{4}eziqhutshwa yi-AI{4}zingakwazi ukufaka amaphethini esidingo, intengo yabaqhudelana nayo, namaleveli okusungula ukuze uthole amasu entengo ayinkimbinkimbi.
Imephu yomgwaqo yezobuchwepheshe ye-Walmart yango-2024-2025 ihlanganisa i-AI{2}}amathuluzi anamandla e-AI okuhlotshaniswa nawo, ukuphuma kombono wekhompyutha, kanye nokuzwa isidingo esiqagelayo. Ingqalasizinda ye-ESL ihlanganisa nalawa makhono abanzi, ihlinzeka ngesendlalelo esibonakalayo esixhuma amasistimu edijithali ukugcina amashalofu.
Inkampani isebenzisa amathuluzi e-AI kuzo zonke izihlanganisi zayo eziyizigidi ezingu-2.1 emhlabeni wonke, ngohlelo lokusebenza lwe-Me@Walmart olusebenza njengenkundla yokugeleza komsebenzi okuhlelekile nokuphathwa komsebenzi okukhaliphile. Lokhu kumelela isigaba esilandelayo soshintsho-Ama-ESL njengengxenye eyodwa ye-AI{3}}ethuthukisiwe yokusebenza kokuthengisa.
Iqiniso Lokuncintisana
Ukutshalwa kwezimali kwe-Walmart kudala ingcindezi yokuncintisana kuzo zonke izitolo. Njengoba omunye umhlaziyi wemboni aphawula, i-Walmart ingumthengisi oqhudelana kakhulu-nokuningi e-US, futhi ukusetshenziswa kwayo kwe-ESL kukhuphule isibalo sawo wonke umuntu oqhudelana naye ozama ukuwafanisa noma ukuwahlula ezintengo nasezinyusweni.
Abanye abathengisi basebenzise ubuchwepheshe be-ESL{0}okufaka i-Whole Foods, i-Schnuck Markets, ne-Good Food Holdings{1}}kodwa isikali se-Walmart sishintsha ukuguquguquka kwemakethe. Uma lokhu kuthunyelwa sekuqediwe, i-Walmart ingalungisa izintengo ngokushesha njengoba ifuna, ngokuthobela okuphezulu nezindleko eziphansi kunabaqhudelana nabo abasathembele{3}kumasistimu asekelwe ephepheni.
Kubathengisi abazenzela uguquko lwedijithali, ubuchwepheshe bukhona namuhla: -amalebula eshalofu kayinki kayinki ukusuka kumayunithi acwebile angu-2.66" ukuya kuzibonisi ezinkulu ezingu-7.3", izimpawu zedijithali ze-LCD zomphumela obonakalayo, izibonisi ezibonisa ngale zemibukiso yemikhiqizo, kanye namakhikhiwokhi asebenzisanayo wezinhlelo zakho zokusebenza{3}}zesevisi.
Ukuthunyelwa kwe-ESL ye-Walmart kumelela ukuguqulwa kweshalofu ledijithali elikhulu kunawo wonke emlandweni wokuthengisa wase-US. Inkampani ayizibandakanyi nezinhlelo zokuhlola{3}}zibophezela ngaphezu kuka-$1 bhiliyoni ukuze ikhiphe ubuchwepheshe kuzo zonke izitolo zayo.
Izinzuzo zokusebenza zicacile: izibuyekezo zentengo ezithathe izinsuku ezimbili manje seziphelele ngamaminithi, zihlotshaniswa noshintsho lokukhiqiza olusuka ekumaka mathupha kuya kusevisi yamakhasimende,-ukugcwalisa ngezohwebo kuyashesha ngokukhetha{1}}ukuya{2}}kwesiqondiso esilula, nokunemba kwamanani kuyathuthuka ku-inthanethi nase{3}}eziteshini zasesitolo.
Kubathengisi abahlola ukutshalwa kwezimali okufanayo, okuhlangenwe nakho kwe-Walmart kubonisa ukuthi ukwenza idijithali okuphelele{0}}okungelona ukuhlolwa kwamathokheni{1}}kuletha imiphumela yangempela. Ubuchwepheshe bukhona. Icala le-ROI lifakazelwe. Umbuzo awukona ukuthi ukuya kudijithali-ukushesha nokuphelele kangakanani.
Labo abahamba ngokuzimisela, abasebenzisa esikalini kunokuba bahlole emaphethelweni, bazibeka endaweni yokuncintisana lapho okulindelwe ngabathengi kugcina kukhuphuka futhi ukusebenza kahle kunquma ukusinda. Ushintsho lwe-Walmart luthathe iminyaka yokuhlela kanye nokutshalwa kwezimali okubalulekile. Inzuzo yokuncintisana iya kulabo abaqala manje.
Kubathengisi abahlola izixazululo zelebula yeshalofu lika-elekthronikhi, izinketho zomkhiqizo ezibanzi zilingana-nezibonisi zikayinki ukusuka ku-2.66" ukuya ku-7.3", izimpawu zedijithali ze-LCD ukusuka ku-10.1" ukuya ku-15.6", kanye nezixazululo zokubonisa ezididiyelwe zezindawo ezihlukahlukene zokuthengisa.