Uma uke wangena esitolo futhi ngokushesha wazizwa ukhululekile - noma wafuna ukuhamba ngokushesha - uke wahlangabezana nenkinga yokudayisa emsebenzini. Abathengi abaningi abakwazi ukuchaza ukuthi kungani isitolo esisodwa sizizwa silungile kanti esinye sizizwa sidangele. Kodwa umehluko awuzenzeki neze.
Iyini Indawo Yokudayisa, Impela?
Indawo yokuthengisa iyinhlanganisela ephelele yezimo zomzimba, zezinzwa, nezengqondo ezizungeze ikhasimende ngesikhathi sokuthenga. Kuhlanganisa - isakhiwo sesitolo esibambekayo, ukukhanya, izimpawu, izibonisi zemikhiqizo, izinga lokushisa - kanye - nomculo wangemuva ongaphatheki, iphunga, ukuziphatha kwabasebenzi, kanye "nomuzwa" wendawo yonke.
Cabanga ngakho ngale ndlela: indawo yokudayisa ayisona isitolo ngokwaso. Kuyindlela isitolo eyenza abantu bazizwe futhi benze ngayo. Izikhala ezimbili ezifanayo ezingu-2,000{4}}eziyisikwele-foot ezithengisa imikhiqizo efanayo ngamanani afanayo zingakhiqiza izinombolo zokuthengisa ezihluke kakhulu kuye ngokuthi izindawo zazo ziklanywe kanjani.
Lo mqondo kwesinye isikhathi udidaniswa "nesakhiwo sesitolo" noma "ukuthengiswa okubukwayo," kodwa lezo ziyizingxenye nje. Indawo yokuthengisa iyisithombe sonke - yonke into esebenza ndawonye (noma ngokumelene nenye) ukuze ilolonge ukuziphatha kwamakhasimende kusukela ngesikhathi umuntu ebona isitolo sangaphambili kuze kube yilapho ephuma.
Izinhlobo Zezindawo Zokudayisa
Akuzona zonke izindawo zokudayisa ezinenhloso efanayo, futhi indlela yokuklama ishintsha kakhulu kuye ngefomethi.
Izitolo zeminyangosebenzisa izindawo ezinamaleveli amaningi-eziningi ezihlukaniswe ngezindawo ezihlukene - izimonyo, izembatho, izinto zikagesi, izimpahla zasekhaya - ngasinye esinotho{3}}indawo yaso encane. Inselele lapha ukuhambisana: wonke umnyango udinga umoya wawo ngaphandle kokwenza isitolo sizizwe sihlukene. Ngokukhula, izitolo zeminyango ziyasetshenziswaizimpawu zedijithali emaphethelweni eshalofuukuhlukanisa izindawo ngokubukeka ngenkathi ugcina amanani nezinyuso ziphethwe endaweni eyodwa.
Izitolo ezikhethekile nezitolo ze-boutiquegxila esigabeni somkhiqizo esincane. Izimo zabo zivame ukucutshungulwa futhi ziqhutshwa ngokomzwelo. Isitolo -esisebenza kahle sikwenza uzizwe sengathi uthole okuthile - isakhiwo siyahlola, ukukhanya kufudumele, futhi abasebenzi bayalazi igama lakho ngemva kokuvakasha kabili.
Izitolo zokudla kanye nezitolobeka phambili ukusebenza kahle. Amaphasishi abanzi, izimpawu zesigaba esicacile, ukuqoqwa komkhiqizo okunengqondo. Akekho ofuna ukuzulazula ngokungenanjongo efuna amaqanda. Imvelo lapha yakhelwe ekunciphiseni ukungqubuzana, hhayi ukudala i-ambiance.
Izitolo{0}eziphezuluyizindawo zesikhashana zokudayisa eziklanyelwe ukukhiqiza i-buzz nezimakethe zokuhlola. Indawo yabo ayijwayelekile ngamabomu - isiqukathi sokuthutha, indawo yegalari, itende lomkhosi - ngenxa yokuthi ubusha ngokwawo buyingxenye yesiphakamiso senani.
Izindawo zokuthengisa eziku-inthanethikufanele zishiwo ngoba ziya ngokuya ziba nomthelela ekulindelwe esitolo esiphathekayo. Amakhasimende ajwayele izincomo ezenziwe zaba ngezakho,{1}}ukuthenga ngokuchofoza kanye, kanye nolwazi lomkhiqizo osheshayo manje alindele inguqulo ethile yalokho kuzizwisa mathupha. Lokhu kucindezela abathengisi bomzimba ekuhlanganisweni kwedijithali ngokushesha kunalokho abaningi abebekulindele.
Kungani Indawo Yokudayisa Ibaluleke Kakhulu Kunokuba Abathengisi Abaningi Bacabanga
Nansi inombolo okufanele ikunake: Inhlolovo ye-PwC ethi "Ikusasa Lokuzizwisa Kwekhasimende" kwabaphendula abangu-15,000 ithole ukuthi 86% yabathengi bazimisele ukukhokha okwengeziwe ukuze bathole umuzwa omuhle wamakhasimende - futhi bazokhokha iprimiyamu yenani elingafika ku-16% ukuze bayithole. Akuwona umkhiqizo ongcono. Okuhlangenwe nakho okungcono.
Kodwa-ke, ngena ezitolo{0}}ezimaphakathi kakhulu ngo-2026, futhi utholani? Ukukhanyisa kwe-Fluorescent kusukela ngo-2009. Uhlu lokudlalwayo okungekho muntu olukhethe ngenjongo. Amathegi entengo yamaphepha anezintengo zayizolo. Abasebenzi bemi ngemuva kwekhawunta belinde othile ozosondela kubo.
Igebe phakathi kwalokho okulindelwe amakhasimende nalokho okulethwa yizitolo eziningi likhulu kakhulu. Lelo gebe liphinde libe yithuba. Izitolo ezitshala imali ezindaweni zazo - ngokucabangayo, ezingambi eqolo - zihlala zidlula izimbangi kuthrafikhi yezinyawo, isikhathi sokuhlala, nezinga lokuguqulwa.
Isibonelo esisheshayo: elinye igrosa lase-Europe libike ukuthi ngemva kokuklama kabusha isigaba salo somkhiqizo - ukukhanya okungcono (ukushintsha kusuka ku-fluorescent okupholile kuya kuma-LED afudumele angu-3000K), izibonisi zokhuni esikhundleni sokubeka amashelufu ensimbi, kanye nephunga elimnandi elihlanzekile{2}}le-citrus - likhiqiza ukuthengiswa ezitolo ezilungisiwe ezingu-17%. Imikhiqizo ayizange ishintshe. Amanani awazange ashintshe. Imvelo yashintsha.
Izinto Ezibalulekile Ezibumba Noma Iyiphi Indawo Yokudayisa
Isakhiwo Sesitolo Nokugeleza Kwekhasimende
Isakhiwo uhlaka lwamathambo. Konke okunye kulenga kukho. Amamodeli amathathu abusa ukwakhiwa kwezitolo, futhi ngalinye linenhloso ehlukile.
Iisakhiwo segridi- ama-parallel aisles, izindlela ezibikezelwayo - iyihhashi lezitolo zegrosa namakhemisi. Yandisa indawo yeshalofu futhi yenza ukuzulazula kube lula, nakuba idela umuzwa wokuthola.
I-isakhiwo sokugeleza samahhalaisusa izakhiwo eziqinile zephasishi futhi ivumele amakhasimende azulazule. Izitolo zezitolo nezitolo zendlela yokuphila zisebenzisa lokhu ngoba ukuphequlula, hhayi ukusebenza kahle, kushayela ukuthengisa kwazo. Ingozi? Amakhasimende angazizwa edidekile uma isikhala singalungiswanga kahle.
Iisakhiwo se-racetrackidala iluphu eqondisa abathengi kuso sonke isitolo ngaphambi kokufinyelela ekuphumeni. Izitolo zefenisha kanye-nabathengisi abakhulu befomethi bayayithanda le modeli ngoba ikhulisa ukuvezwa komkhiqizo - kodwa ingakhungathekisa amakhasimende afuna into eyodwa nje.
Imininingwane eyodwa abathengisi abaningi abangayinaki: izinyawo zokuqala ezi-5 kuya kwezingu-15 ngaphakathi kwendawo yokungena ibizwa ngokuthi i-decompression zone. Amakhasimende angena esitolo adinga isikhashana ukulungisa - amehlo awo avumelane nokukhanya okusha, abhalisa ukushintsha kwezinga lokushisa, ashintsha ngokwengqondo asuke "ekuhambeni" aye "ekuthengeni." Ukubeka amaphromoshini noma{5}}izinto zenani eliphezulu kule zoni kuyiphutha elivamile futhi elibizayo. Igcine ivuliwe. Mabafike abantu.
Ukukhanyisa
Ukukhanyisa cishe kuyisici esisodwa esibukelwa phansi kakhulu ekwakhiweni kwezitolo. Yenza izinto ezintathu ngesikhathi esisodwa: idala isimo, iqondise ukunaka, futhi ilolonge indlela imikhiqizo ebukeka ngayo.
Izisekelo zobuchwepheshe zinendaba. Ezindaweni eziningi zokudayisa, ukukhanya ku-400 kuya ku-700 lux range kunikeza ibhalansi ekhululekile. Izinga lokushisa lombala yilapho izinto ziba ezithakazelisayo - ukukhanya okufudumele (2700K–3000K) kudala ukusondelana futhi kusebenza kahle kumfashini, amabhikawozi, kanye nokuhlobisa kwasekhaya. Ukukhanya okupholile (4000K–5000K) kuzwakala kuhlanzekile futhi kuyisimanjemanje, yingakho izitolo zikagesi nezobuchwepheshe zincike kukho. Ukukhanya kwe-accent - izibani, amalambu ethrekhi, amashalofu akhanyisa ngemuva - aqondisa iso emikhiqizweni efakiwe. Abanye abathengisi manje sebehlanganisa ukukhanya nolwazi ngokusebenzisaIshalofu-imichilo ye-LCD enqenqemenileyo mikhiqizo ye-backlight ngenkathi ikhombisa izintengo noma amaphromoshini ngasikhathi sinye.
Lokho abaqondisi abaningi abangeke bakutshele kona: ukukhanya okubi akubukeki kubi nje. Ixosha abantu ngenkuthalo. Ucwaningo olushicilelwe yi-Lighting Research Center e-Rensselaer Polytechnic Institute luthole ukuthi izinga lokushisa lombala lithonya ngokuqondile ukuvuswa komthengi kanye nesikhathi sokuhlala - amazinga okushisa apholile akhulisa ukuqapha kuyilapho amathoni afudumele akhuthaza ukukhululeka nokuphequlula isikhathi eside. Ucwaningo oluhlukile lwe-Philips Lighting lubike ukuthi abathengisi abasebenzisa ukukhanya okuguquguqukayo babone ukwanda kwe-14% ekuthengisweni uma kuqhathaniswa nalabo abanokukhanya okumile. Ukwenza lokhu okungalungile akulona ithuba eliphuthelwe - kungumonakalo osebenzayo.
Umsindo Nephunga
Lezi zakhi ezimbili zisebenza ngaphansi kokuqaphela, okuyikhona kanye okuzenza zibe namandla.
Ngokombiko we-Scent Marketing Institute ka-2021, indawo yokuthengisa enephunga elimnandi ingakhuphula ikhwalithi yomkhiqizo ocatshangwayo ngo-42% futhi inwebe isikhathi sokuhlala samakhasimende singafika ku-20%. Ucwaningo lwango-2022 olwanyatheliswa ku-Journal of Marketing Research lwaqhubekela phambili, lwathola ukuthi izindawo zokudayisa ezinesiginesha yephunga elingaguquki zabona ukuthengiswa okumaphakathi kwenyuka ngo-11%. Igama elingukhiye kulo lonke lolu cwaningo "lifanelekile." Ibhikawozi elinuka njengesinkwa esisha liyamema. Isitolo sezicathulo esinuka njengesinkwa esisha siyadida. Iphunga lidinga ukwenza umqondo ngaphakathi komongo womkhiqizo nomkhiqizo.
Umculo ulandela umqondo ofanayo. Amathrekhi{1}}ahamba kancane akhuthaza ukuqhubeka. Umculo we-upbeat unika isikhala amandla ngesikhathi samahora aphakeme. Ivolumu ephakathi kwama-decibel angu-60 no-70 ivumela ingxoxo ngaphandle kokumemeza. Uhlobo kufanele lufane nohlobo - lwakudala lokunethezeka, i-indie acoustic yamabhrendi endlela yokuphila, amahithi amanje ezibalo zabantu abasha. Iphutha elivame kakhulu? Ayikhethi nhlobo futhi ishiya i-algorithm ye-Spotify engahleliwe iphethe.
Ukuthinta nokusebenzisana
Inzuzo eyodwa enkulu ye-Physical retail ngaphezu-kwezentengiselwano isipiliyoni esithintekayo. Ukuvumela amakhasimende ukuthi aphathe, azame, asampula, futhi ahlole imikhiqizo kuguqula iziphequluli zibe abathengi ngamanani angekho isithombe somkhiqizo esingawafanisa. Izitolo ezakhayo ziyazama-ngaphambi-ngaphambi-kokuthenga izindawo, iziteshi zamasampula, nezandla{6}}ezibonisini zihlala zibika ukuguqulwa okuphezulu kanye nosayizi abakhulu babhasikidi.
Amaphutha Avamile Alulaza Indawo Yokudayisa
Ngemva kokusebenza nabathengisi kuzo zonke izigaba ezahlukene, amaphethini athile avela kaningi:
Ukuziba okuyisisekelo ngenkathi ujaha amathrendi.Isitolo esinokukhanya okubi nezimpawu ezididayo asidingi isibuko se-AR - sidinga izinto eziyisisekelo zokusebenza. Ubuchwepheshe kufanele buxazulule izinkinga, hhayi ukuzifihla.
Ukuphatha imvelo njengephrojekthi-yesikhathi esisodwa.Indawo yokudayisa ayikona ukulungisa okwenzayo kanye. Kudinga ukunakwa okuqhubekayo - kwezibuyekezo zesizini, izinguquko zohlu lwadlalwayo, ukulungiswa kwezibani, izivuseleli zesibonisi. Izitolo ezizizwa "ziphila" yilezo lapho othile ephatha khona imvelo isonto nesonto.
Ukungahambisani kwamanani.Lena inkinga evamile futhi elimazayo ngendlela emangalisayo. Uma intengo eshalofini ingafani nentengo kurejista, ukwethenjwa kuyahwamuka ngokushesha. Isitolo segrosa esiphakathi-singadinga ukushintsha amakhulu entengo nsuku zonke. Phakathi nemicimbi yokuphromotha, leyo nombolo iyaphindaphinda. Izibuyekezo ezenziwa mathupha ezinamathegi ephepha ziyanensa, zinephutha{5}}ziyathambekela, futhi zisebenzisa amahora esisebenzi angasetshenziselwa isevisi yamakhasimende. Lena indawo eyodwa lapho ubuchwepheshe benza khona umehluko osheshayo, olinganisekayo -amalebula eshalofu kagesivumela abathengisi ukuthi babuyekeze izinkulungwane zezintengo ezindaweni zonkana ngamaminithi, basuse ukungezwani futhi bakhulule abasebenzi-bomsebenzi onenani eliphakeme.
Ukulinganisa umthelela wabasebenzi.Awukho umklamo wendawo onganxephezela abasebenzi abayeke ukusebenza. Abasebenzi bawukubonakaliswa okuphilayo komkhiqizo wakho. Izindawo ezingcono kakhulu zokuthengisa zenza ngokuzenzakalelayo-imisebenzi yenani eliphansi - njengokushintsha kwentengo okwenziwa mathupha - ukuze abantu bakwazi ukugxila kulokho abantu abakwenza kangcono kakhulu: xhumana namakhasimende.
Ukuthi Ubuchwepheshe Buzishintsha Kanjani Izindawo Zokudayisa (Ngaphandle Kokushintsha Okusebenzayo)
Yilapho izindatshana eziningi zingahambi kahle khona. Bethula ubuchwepheshe njengenhlamvu yesiliva. Akuyona. Ubuchwepheshe busebenza uma buxazulula inkinga ethile yokusebenza noma buthuthukisa ngokweqiniso ukuzizwisa kwekhasimende. Isetshenziswa kabi, imane ingeze izindleko nobunkimbinkimbi.
Sekushiwo lokho, ubuchwepheshe obuningi bukhiqiza imiphumela yangempela, elinganisekayo ezindaweni zokuthengisa njengamanje.
Amalebula eshelufu kagesi (ESLs)baye basuka emisha baye ezingeni lemboni.Ukukhishwa kwe-ESL enkulu-kwakamuva kwe-Walmartkuzo zonke izitolo zase-US kubonisa ukuthi ngisho nabadlali abakhulu babona lokhu njengengqalasizinda ebalulekile, hhayi ukunethezeka. Icala lokusebenza liqondile: ukunemba kwentengo okusheshayo, ukulawula okuphakathi nendawo kuzo zonke izindawo, ukusekelwa kwamasu entengo aguqukayo, nokonga abasebenzi okubalulekile. Kubathengisi abasathembele kumathegi wephepha, ukubala kwe-ROI akuyinkimbinkimbi.
Ishalofu ledijithali-izibonisi zomphethothatha izinto ziye phambili ngokuguqula unqenqema lweshalofu lube yindawo yokuthengisa esebenzayo. Esikhundleni somaka wephepha omile, isikrini esisemaphethelweni eshalofu singazungezisa amaphromoshini, sibonise amavidiyo omkhiqizo, noma sibonise{1}}iminikelo ebucayi yesikhathi. Ngokocwaningo lwango-2019 lwe-Nielsen -kumidiya yasesitolo, izibonisi zedijithali zenza ukukhumbula okuphezulu nenjongo yokuthenga kunezimpawu ezimile - futhi imibiko yemboni iphakamisa ukuthi bangakhuphula amanani okuthenga endaweni yokubonisa ngaphezulu kuka-29%.
Amakhikhiwo wokuzisiza{0}lungisa inkinga ehlukile: ukufinyelela kolwazi kanye nokushayisana kwe-checkout. Abathengi abakwazi ukuhlola i-inventory, baphequlule amakhathalogi anwetshiwe, noma baqedele ukuthenga ngaphandle kokulinda emgqeni babika ukwaneliseka okuphezulu. Kubathengisi abanebanga lemikhiqizo emikhulu, izibonisi zekhiyoski ezisebenzisanayo zinweba indawo yokuthengisa ibe ngaphezu kwemikhawulo yeshelufu ebonakalayo.
Ulayini phakathi kwakho konke lokhu uyafana: ubuchwepheshe obususa ukungqubuzana futhi bunikeze amakhasimende ukulawula okwengeziwe kokuhlangenwe nakho kwawo kuvame ukusebenza. Ubuchwepheshe bufakwe ngenxa yabo - ngoba bubukeka buhlaba umxhwele endaweni yokubonisa uhwebo - ngokuvamile akunjalo.
Isibonelo Esisebenzayo: Ngaphambi Nangemuva
Cabangela isitolo sokudayisa esingu-300-square-metres electronics ebesidonsa kanzima ngokuncipha kwethrafikhi yezinyawo kanye namazinga okuguqulwa ayisicaba naphezu kwamanani entengo.
Ngaphambili:Ukukhanyisa okufanayo kwe-fluorescent kulo lonke. Amathegi entengo yamaphepha abuyekezwa mathupha amalungu amabili ezisebenzi achitha cishe amahora angu-4 nsuku zonke kumanani awodwa. Awukho umklamo womsindo we-ambient. Imikhiqizo ehlelwe ngebhrendi esikhundleni sokusebenzisa. Bheka ibhodlela ngesikhathi samahora aphezulu.
Ngemva kokuklama kabusha:Indawo-okusekelwe ekukhanyeni - kwamathoni afudumele esigabeni se-peripherals yendlela yokuphila, epholile futhi ekhanya kakhudlwana endaweni ye-core computing. Amalebula eshalofu e-elekthronikhi athatha indawo yomaka bephepha, afuna kabusha cishe amahora okusebenza angama-20 ngesonto. Ingoma ekhethiwe ye-ambient enevolumu emaphakathi. Imikhiqizo ehlelwe kabusha ngokwendlela yokusebenzisa (ihhovisi lasekhaya, amageyimu, umsebenzi wobuciko) ngezinsiza ezihlukene{6}ezithengiswayo. A-ikhiyoski yesevisieduze nomnyango wokubheka uhlu nokuthenga ngokushesha.
Imiphumela yezinyanga eziyisithupha:Isikhathi sokuhlala esimaphakathi sikhuphuke cishe ngo-22%. Amaphutha entengo ehle afika eduze kweziro. Abasebenzi, abakhululiwe emisebenzini yokubeka amanani mathupha, babike ukusebenzisana okwengeziwe kwamakhasimende shift ngayinye. Isitolo asizange sibe isitolo esihlukile - sibe inguqulo yaso engcono.
Yini Okulandelayo Ezindaweni Zokudayisa
I-trajectory icacile: izindawo zokuthengisa ezibonakalayo ziba izikhala ezithuthukisiwe ngokwedijithali lapho idatha yesikhathi sangempela, imisebenzi ezenzakalelayo, kanye nomklamo wezinzwa kusebenza ndawonye. Ubuchwepheshe bokubonisa ngale sebuqala ukumboza okuqukethwe kwedijithali emibukisweni yemikhiqizo ebonakalayo ngaphandle kokudinga amakhasimende ukuthi asebenzise ifoni noma ihedisethi. I-AI{3}intengo eguquguqukayo eqhutshwa yi-AI{3}inika amandla ukulungiswa kwentengo ngokusekelwe kumaphethini adingekayo, amaleveli e-inventory, kanye nokuma okuncintisanayo. Ukwenza kube ngokwakho - osekuvele kujwayelekile ku-inthanethi - kuya onqenqemeni lweshalofu.
Kodwa okuyisisekelo ngeke kushintshe. Ukuhleleka okuhle, ukukhanya okuhle, izindawo ezihlanzekile nezamukelayo, abasebenzi abanolwazi, kanye namanani athembekile kuyohlale kuyisisekelo. Ubuchwepheshe bukhulisa lokho osekusebenza kakade. Ayilungisi into ephukile.
Uma uhlola ukuthi ubuchwepheshe bokuboniswa kwedijithali bungena kanjani endaweni yakho yokuthengisa - noma ngabe lokho kusho amalebula eshalofu e-electronic, amashalofu{1}}izikrini zomphetho, noma ama-kiosks asebenzisanayo - isiqalo esifanele ukuqonda amaphuzu akho athile obuhlungu okusebenza kanye namagebe okuhlangenwe nakho kwekhasimende. Ukusuka lapho, ukukhetha kobuchwepheshe kuba sobala kakhulu.Xhumana nethimba lethuuma ungathanda ukukhuluma ngokuthi lokho kubukeka kanjani esitolo sakho.
